The Silverline BlogExpert Salesforce tips & tricks, articles and musings. Sprinkled with fun.

Salesforce Marketing Cloud or Pardot … How do I pick?

Help & Training

I’ve been working with marketing automation tools for a little over 5-years and have had exposure to several tools, each with unique pros and cons. One question I am most often asked is “what is the difference between Marketing Cloud and Pardot?” I thought I would take some time and write-up one ladies opinion. I’ll start by saying, depending on who you talk to, some consultants prefer one tool over the other — personally, I…
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We can’t wait to see you at the Salesforce World Tour in NYC!

Events

Mark your calendar and register today for the Salesforce World Tour in New York City next week on May 2, 2017, at the Javits Center. We’ll be there all day and we want to connect with you! Attend the world tour and gain access to some amazing sessions, outstanding speakers, and more for free. Attend a Silverline industry luncheon. Banking attendees are invited to meet and network with other bankers to share best practices for…
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A Day In The Life Of A Silverliner: Bryan Anderson

A Day in the Life

Position: Technical Architect Start date: November 14, 2014 Fun fact: I build my own quadcopters/drones. How did you find out about your position at Silverline? A member of Silverline’s talent acquisition team called me out of the blue and told me about the position. From there, I spoke with the CEO and then came in for an interview for an hour and that afternoon they asked me to join the company. What is your current…
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Tips on How to Prepare for the Marketing Cloud Email Specialist Exam

Help & Training

I have been working with Marketing Cloud (aka ExactTarget) for about 5 years and decided it was finally time to take my Marketing Cloud Email Specialist exam, but had no idea where to start. While Salesforce provides great materials for those who choose to take the exam, most people find that combining those materials with other techniques gives the best possible outcome. I take certification tests pretty seriously. I wanted to take the time to…
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Silverline and PrecisionLender Form Strategic Partnership

Banking

NEW YORK, NY— April 10, 2017— Silverline, a Salesforce Platinum Consulting Firm headquartered in New York City, today announced it has entered into a partnership with Charlotte, N.C.-based PrecisionLender. PrecisionLender is a commercial pricing and profitability platform used by hundreds of banks each day to push actionable information into their customer acquisition and retention processes. The companies will work together to connect PrecisionLender’s pricing management platform with Silverline’s Banker360, to offer a single 360-degree view…
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Revolutionize Career Growth: The Silverline Academy

Silverline News

Just how much do we love helping our people grow? So much so that it’s in our DNA, and one of our vision statements reflects that value: Revolutionize talent development in technology consulting. As a technology services company, we rely on a world-class workforce of consultants to deliver the best solutions to our clients. We approach building our workforce through a strong Learning & Development (L&D) department that carries our values of career growth and…
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Salesforce DX & Lightning API

Salesforce Platform

Recently, Salesforce (SF) introduced two new features that will become part of a developer’s arsenal, SF DX & The Lightning API. While Salesforce’s main focus is to improve and create new features on the Salesforce platform itself, it also makes the effort to make custom development easier and extend the platform to other frameworks. Previously, developers had to build out an extensive tooling library to incorporate the principles of Source Driven Development (SDD), Distributed Version…
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Silverline Expands Marketing Practice by Welcoming Brett Brewer as Marketing Automation Practice Director

Silverline News

NEW YORK, NY— April 3, 2017–Silverline, a Salesforce Platinum Consulting Firm headquartered in New York City, today announced the addition of a Marketing Automation Practice Director to accelerate the company’s rapid growth and ongoing success in the Marketing Automation space. Brett Brewer joins Silverline with significant expertise and 20+ years of experience in consulting and marketing. Brett was previously a Client Partner and Principal at Appirio, and prior to that a Director at ExactTarget, where…
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A Day In The Life Of A Silverliner: Julia Squiers

A Day in the Life

Who: Julia Squiers Position: Business Analyst Start Date: Originally, I started in February 2015 as a Marketing Intern, then participated in the Silverline Academy in the summer of 2015 and started as a Business Analyst in July 2015. Fun fact: I have flown a plane. For my 21st birthday, I got a class bundle to go fly a plane, I went to a class and got to steer and land a small plane with a…
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Silverliners Build Crazy Carz for Kidz

Silverline Cares

Silverline came together to construct customized high-end, remote controlled (RC) racecars which were donated to NYU Langone Medical Center. Silverline employees worked with Impact 4 Good, a company that focuses on team building programs that give back to communities. The activity began with a facilitator explaining that teams must compete in an interactive, tablet-based trivia challenge to earn the materials needed to make remote control cars for children. Teams answered questions on their tablets, earning…
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