The Silverline BlogExpert Salesforce tips & tricks, articles and musings. Sprinkled with fun.

Author: Kathy Brown

Salesforce Marketing Cloud or Pardot … How do I pick?

Help & Training

I’ve been working with marketing automation tools for a little over 5-years and have had exposure to several tools, each with unique pros and cons. One question I am most often asked is “what is the difference between Marketing Cloud and Pardot?” I thought I would take some time and write-up one ladies opinion. I’ll start by saying, depending on who you talk to, some consultants prefer one tool over the other — personally, I…
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Tips on How to Prepare for the Marketing Cloud Email Specialist Exam

Help & Training

I have been working with Marketing Cloud (aka ExactTarget) for about 5 years and decided it was finally time to take my Marketing Cloud Email Specialist exam, but had no idea where to start. While Salesforce provides great materials for those who choose to take the exam, most people find that combining those materials with other techniques gives the best possible outcome. I take certification tests pretty seriously. I wanted to take the time to…
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