The Silverline BlogExpert Salesforce tips & tricks, articles and musings. Sprinkled with fun.

Author: Matt Gretczko

Salesforce is now the “Customer Success Platform”



Yes, Salesforce continually rolls out new functionality and has a strategic business model that resulted in Forbes naming them the most innovative company four years in a row, but that is only part of the story. Salesforce also recognizes the value of branding, and this recent switch is strongly tied to its desire to move into additional industries.

This is why I am so excited.

Healthcare, like many industries, struggles to categorize Salesforce as anything more than a CRM system. The ability to get Healthcare organizations to buy into Salesforce requires a whole lot of convincing, such as why the Cloud, whether Salesforce is even a platform, and why Salesforce may be the right platform. If you are able to get through those obstacles, then you have the opportunity to explain the intricacies of a solution that could deliver on transforming Healthcare for a particular organization and reinforcing their vision.

A new brand was necessary to facilitate changing perceptions and to solidify Salesforce’s foothold in new markets.

Healthcare Semantics: Two Key Points to Stay Relevant



The notion that Healthcare is a mature industry, but still requires a lot of education in the technology space, was reinforced after returning from one of the largest technology conferences in the country – Dreamforce. There has been an immense focus within the Healthcare and Life Sciences space on cloud technology, yet despite improved adoption, it appears major barriers still exist.

One of of the main reasons? Let’s call it semantics.

3 Steps Towards Preparing for a Provider Rating System



There has been a lot of dialogue lately regarding CMS’s potential expansion of a star rating system to providers. Not surprisingly, it is being rather heavily opposed. The difficulty with such a system whether a star, or any other indicator, is ensuring the rating actually measures what it is intended too. Further, does the rating actually add value to the audience, or audiences, in which it is intended to be consumed.

I’ve always been a big proponent of sharing lessons learned and best practices across industries and this may be another one of those times to learn from prior experiences.

Teachers don’t love ratings either.
The US education system recently went through a revamp with the implementation of common core standards (adopted by most states). These standards were established “to ensure that all students graduate from high school with the skills and knowledge necessary to succeed in college, career, and life, regardless of where they live.”1 This adoption also seemed to trigger the formalization, or at least place a greater emphasis on Teacher ratings as well. Once again, like Providers, Teachers were not too fond of this new approach.

Two industries where the impact of a “good” or “bad” professional can have rather significant consequences on the consumer – a patient and a student (lets not debate the comparison). With Teachers, it is now being argued that the standards must go through a few cycles of implementation and that there is not a direct relationship between student progression and teacher ratings given the lack of coordination.

There are very few industries where we have successfully implemented a consumer facing rating system that is consistent and standard, yet appeases all parties involved.

Why is this the case?

How to get the most out of Dreamforce for Healthcare



If you are an active member of the Salesforce community, or even passive in this case, you know about Dreamforce. The annual event in San Francisco in which more than 100,000 people come together to discuss, hack, share, present, develop all things Salesforce. There might also be that big concert that attracts a few people as well.

This is truly the pinnacle of a technology focused conference that sets the tone for Salesforce, its partners, and its users for the coming year. Truly exciting for me this year is the enhanced focus on Healthcare and Life sciences.


Turning Intranets Social for Healthcare



One of the many complexities of Healthcare is balancing priorities to achieve business goals.  How to treat patients as patients, not customers? How to meet technical, business, and clinical needs all at the same time? How to achieve provider and patient engagement? How to deliver a higher quality of care at a lower cost? The list goes on.

Regardless of corporate priorities, resources at healthcare organizations have to balance their own responsibilities as well. The most successful organizations (or at least those in high-demand) seek to provide applications, services, and products to its employees that help them more efficiently operate in the business environment and drive higher engagement. There are many models, but some of the most successful embed “social” into daily operations.

How? Enter the social intranet.

VCs are investing heavily in Healthcare



$6.4 billion. That’s the amount of funding that VCs pumped into Healthcare in 2013 according to CB insights. Granted, 67% of that funding went to Medical Devices, Drug Development, and Biotech. Still, that leaves a lot of money for the other segments.

Investing in Healthcare is becoming extremely lucrative; so lucrative in fact, organizations that historically focused on delivering clinical care have developed their own VC arms. This is a unique business model shift – so what is the value of such investments?

Seizing the Opportunity for Transformative Change in Healthcare



As individuals, we all have that issue, topic, or subject that truly drives us. In most instances, this is an item unrelated to your career and thus requires the unique balance of one’s professional and personal life. However, if you are lucky enough to operate in an environment where these interests align, it tends to breed an escalated passion.

The Healthcare industry is seeing an infusion of people that have this escalated passion. Couple this passion with innovative platforms and applications, and the opportunity to deliver truly transformative change can be realized. This fundamentally alters the way that healthcare is delivered in the United States, from administration and delivery, to prevention and education.

Technology plays a large part in facilitating this change.

7 Tips to Create an Awesome Wellness Program



As wellness becomes a more formal staple within the Healthcare landscape, and business environment, we are hearing from clients and participants of wellness programs about the components that would truly enhance their experience.

Given our role as a cloud solution company, we then start thinking about wellness not just from a process and health information standpoint, but also from the technology angle. So what are some of the cool things that are possible?

Below is a brief list of some of the exciting things that technology can help promote in wellness to design truly immersive and engaging programs.

Are Mobile Applications Useful in Healthcare?


Cloud computing and mobility concept

I am not an avid Apple product user, but the line “there’s an app for that” (which I believe they ultimately trademarked) holds true in most circumstances.

Recently, it seems that new apps with the most publicity do not solely focus on novel solutions to problems, instead they represent modifications to prior concepts and do it with a snazzier UI, greater efficiency, or just a more robust offering.

As mobility and apps become the go-to method for data collection, interaction, and communication, it becomes more critical that apps actually deliver on their proposed value proposition – especially in Healthcare. Within Healthcare, there is a tremendous influx of mobile health apps, further magnified by wearables, that allow users to track health data – heart rate, steps, BMI, check-ins, calorie trackers, etc. Check out this infographic for some staggering and insightful statistics. Who knew there were 97k + apps related to health and fitness?!

This suggests that greater access to data and information leads to better results. Unfortunately, this is not always the case.

Data is only as good as its utilization.

Silverline Webinar: Healthcare, the cloud and its security



As Michigan Health Information Network’s (MiHIN) implementation partner for the Shared Services solution, Silverline was a proud sponsor of Connecting Michigan for Health 2014.

Over the course of three days, conference attendees heard from healthcare thought leaders and experts from Michigan and around the nation as they shared best practices and ideas about current and future developments within the health information sector. Attendees gained insight about current issues facing statewide HIE efforts and how public and private organizations are working together to overcome data sharing barriers, reduce costs, and ultimately improve population health.

I presented a session on Healthcare, the cloud and its security that we’re offering as a Webinar on Tuesday July 8th at 2pm EDT.

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