The Silverline BlogExpert Salesforce tips & tricks, articles and musings. Sprinkled with fun.

Marketing Articles

Pardot Summer ‘17 Release Updates

Marketing

While Pardot doesn’t quite follow Salesforce’s release schedule, there are still quite a few notable updates everyone should be aware of. Most of these were driven by user request so you may have spent some time wishing for a few of the following… Automation Rule Repeat Prospects may now run through the same automation rule multiple times. A simple checkbox controls this functionality on each individual rule. This opens up a wide range of possibilities…
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What Salesforce Summer ’17 has in store for Marketing Cloud

Marketing

It’s time for another Salesforce release and you know what that means, lots of cool new features and updates to multiple clouds!  The new updates went into effect in June so let’s dive into what Marketing Cloud has to offer with the new additions from the Summer ’17 release. Some of the features I’m most excited about include: Send Email Activity: This now is supported for Content Builder emails. The addition of Subject and Preheader…
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Salesforce Marketing Cloud or Pardot … How do I pick?

Help & Training

I’ve been working with marketing automation tools for a little over 5-years and have had exposure to several tools, each with unique pros and cons. One question I am most often asked is “what is the difference between Marketing Cloud and Pardot?” I thought I would take some time and write-up one ladies opinion. I’ll start by saying, depending on who you talk to, some consultants prefer one tool over the other — personally, I…
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Marketing Cloud Has Become Futuristic

Marketing

Major upgrades were announced at Dreamforce this year for Marketing Cloud. It’s fascinating to see how the platform has advanced since the last Dreamforce. With the introduction of Einstein and Commerce Cloud, it’ll be awesome to see integrations with the Marketing Cloud to further business demands and reach customers on an entirely new intelligent level. Here’s what I found most interesting for Marketing Cloud at Dreamforce: Journey Builder is now enhanced with Lightning aligning it…
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