The Silverline BlogExpert Salesforce tips & tricks, articles and musings. Sprinkled with fun.

Marketing Articles

Salesforce Marketing Cloud or Pardot … How do I pick?

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I’ve been working with marketing automation tools for a little over 5-years and have had exposure to several tools, each with unique pros and cons. One question I am most often asked is “what is the difference between Marketing Cloud and Pardot?” I thought I would take some time and write-up one ladies opinion. I’ll start by saying, depending on who you talk to, some consultants prefer one tool over the other — personally, I…
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Marketing Cloud Has Become Futuristic


Major upgrades were announced at Dreamforce this year for Marketing Cloud. It’s fascinating to see how the platform has advanced since the last Dreamforce. With the introduction of Einstein and Commerce Cloud, it’ll be awesome to see integrations with the Marketing Cloud to further business demands and reach customers on an entirely new intelligent level. Here’s what I found most interesting for Marketing Cloud at Dreamforce: Journey Builder is now enhanced with Lightning aligning it…
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