Job Title:  Managing Director, Media and Entertainment / Formerly CEO of Shift CRM
Start Date:  Started Shift CRM in August 2009, sold to Silverline on Jun 30, 2021

Tell us a fun fact or something interesting about yourself?  

I can make the most complex ideas sound super easy.

What does your average day look like? 

My average day is dynamic and I am working across the business. Some days are filled with working with Sales on go-to-marketing strategy and tactics, or participating in sales calls with customers and prospects. In many cases, I am also acting as a SME to provide best practices and guidance. I work on the overall execution of our marketing strategy and creating content (POVs, Journeys, etc.). I also participate in sync with the Salesforce marketing team on product launches, speaking in webinars about media and Media Cloud.

What inspired you to create Shift CRM?

I kind of fell into the Salesforce Consulting ecosystem. It all started when I was working for a company that wanted to put in a CRM. At the time, I didn’t know about Salesforce, but had a good friend that worked there. He suggested it would be a good fit. We purchased it, and a company named Blue Wolf met with me and wanted to do the implementation. After a short discussion, I felt I could do a better job. And my Salesforce journey began. Coming from a programming and development background, I learned the platform and implemented it. The platform was a success. Salesforce followed up and they loved the work. It was them who suggested I should do this, and after much thinking I decided to give it a go.

I love technology and solving problems and wanted to build a company that was focused on customer success. I wanted to wake up every morning and love what I do. My philosophy is love what you do and you will never work a day in your life! That was the company I was going to build. That was my inspiration!

What do you think makes Shift CRM successful? 

Our industry expertise. Our team. Our focus on customer success. We care!

What do you hope for your future at Silverline? 

I want to Shift it, continue to transform media, and ensure every customer has a partner they can trust to guide them on their journey. I want to continue to influence the Salesforce Marketing Cloud roadmap and close alignment with the Industries team. I want to be global and provide best in class digital transformation to the media industry as a whole. I want the people to love what they do, continue to learn and grow. And most of all I want everyone to have fun along the way!

What advice would you give someone considering a job at Silverline?

Be prepared to live our core values.