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A Day in the Life: Kathleen Ferrie

A Day in the Life

Job Title: Sr. Director of Marketing
Start Date:
 January 2014

What is a fun fact or something interesting about yourself?

I was on an episode of Cash Cab with my mother, godmother, and a friend. Our episode was entitled “A Group of Overly Excited Women” and yes, we won.

What is your position at Silverline?

As the Sr. Director of Marketing, I’m the head of the marketing team. I oversee our brand and internal communications as well as our campaigns, events, AppExchange, and business development teams.

What does your average day look like?

I’m a hybrid remote/HQ employee, so most days I work from home and start by making myself another cup of coffee and checking my email after my kids head off to school. Once a week I head into the NYC office to have some face-to-face meetings, which I love. Either way, my day consists mainly of meetings with my team, checking in on their projects and priorities, helping move any obstacles they might be hitting and providing guidance and support.

How did you find out about Silverline and your current position?

A colleague I worked with at another firm reached out and said Silverline needed a marketing person. I interviewed with our Chief Growth Officer in our old office in NoHo and fell in love with the culture. Back then, the marketing team was myself and one other person and we both did a little bit of everything and then some.

What motivates you at work?

My team. I work with some seriously smart and lovely human beings. We all push each other to keep learning, growing, and being successful.

What are some interesting challenges you face?

There are so many interesting facets to the marketing team: events, campaigns, content, public relations… The list goes on, so finding time to be involved with each one is a challenge for me.  

What new things have you learned since you began working at Silverline?

Leadership and how to manage a team were the biggest for me. When I joined Silverline, I had only managed one individual before. Over the course of my time here, I’ve had access to some wonderful management training courses as well as mentorships from leaders. I now get to share that knowledge and insight with my teams.

What do you think makes Silverline successful?

Our people. Silverline empowers our employees to be accountable for our successes. We can provide feedback on new initiatives or make changes to old ones. We’re a company of consultants; you can challenge things, ask questions, and your voice will be heard.

What is your favorite perk?

Our annual summit. The marketing team is spread out across the country, so it’s so nice for us all to be able to get together once a year and bond with the entire company.

What is your favorite memory from working at Silverline?

This one is tough because there really are so many over my five years here, but I’d have to say when I took my daughter to work with me. Three years ago I took my eldest daughter, Summer, with me to participate in Take Your Kids to Work Day for the first time. She gives me a hard time when I travel for work as she is so used to me being home and spending our mornings and evenings together. Having her see the place I work and be able to see that a career is not just a job, but something you do because you enjoy, made it so nice for me to be able to merge my two worlds.

What do you hope for your future at Silverline?

I hope to keep learning and growing, and to always be able to say I have the best team at Silverline. Seriously though, I enjoy working with my teams so much my hope is that we all continue to grow together, and to crush all of our goals over the next few years.

What advice would you give someone considering a job at Silverline?

I would say to go for it! They should consider joining us if they are ready to work hard, be challenged, and come up with new ideas. We have big goals set for this company and we need bright, motivated people to help us achieve them.

 

Interested in working with an amazing team? We’re hiring! Check out our Careers page to learn more and for current openings. Be sure to check us out on Glassdoor and LinkedIn too.

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