Advisory
Why We’re All in the Digital Transformation Business Now
Reading time: 4 minutes
If you’ve been part of the world of technology for a while like I have, you might have a hard time suppressing an eye roll when you hear the words “digital transformation.” With every new advance in hardware, software, and infrastructure, we’re told that true digital transformation will finally be a reality. And with the...
Financial Services
Borrower Data is the Secret Sauce to the Customer Journey: Create the Best Mortgage Experience with Data Driven Marketing Strategies
Reading time: 2 minutes
Your customer and prospect data is your biggest asset. Quality data in your CRM system is powerful when combined with marketing tools to develop a personal relationship with applicants that can drive trust and improve the overall borrower experience. This combination with Silverline’s Mortgage360 accelerator gives mortgage companies a highly organized system to capture, clarify,...
Marketing
Improving the Mortgage Borrower’s Experience with Marketing Journeys
Reading time: 2 minutes
The mortgage industry is experiencing a whirlwind of drastic change. Traditional mortgage firms are realizing the need to quickly embrace the shift to a digital marketing landscape in order to compete with a growing number of competitors, most notably market-disrupting fintech lenders. Changing the borrower experience is the name of the game; creating journeys that...
Healthcare
Healthcare Solutions: Surpassing Brand Management to Deliver Patient Engagement
Reading time: 3 minutes
While patient engagement has always been a goal of healthcare networks and individual providers, within the last few years engagement has become even more important as a measure of patient health and overall provider performance. The industry has shifted, and hospitals and integrated delivery networks are required to prove the overall health of their patients...