Marketing Cloud
Unpacking Marketing Cloud’s Financial Services Benefits: Data Management
Reading time: 3 minutes
The first part of our deep dive into Salesforce Marketing Cloud’s financial services value focused on personalization. Now let’s take a few steps back and take a look at data. For financial services marketers to achieve deeper personalized engagement and drive long-term value, they need data to optimize their messaging. But this customer data constantly...
Marketing Cloud
Unpacking Marketing Cloud’s Financial Services Benefits: Personalization
Reading time: 4 minutes
You’ve probably seen those ‘How It Started … How It’s Going’ memes posted on social media. Two pics are shown next to each other to imply the passage of time and what it took to get from Point A to Point B. If you were to do one of those memes for Salesforce Marketing Cloud,...