Media & Entertainment
Media Catalyst Accelerates Ad Sales Planning and Forecasting
Reading time: 2 minutes
An issue that we commonly hear is that ad sales organizations often struggle with early-stage sales pipeline recognition and reporting. The creation of a media plan can be a time-consuming process involving multiple teams, and is often put off until the end of a deal cycle. This leads to an underreported or inaccurate sales pipeline...
Media & Entertainment
How Retail Media Networks Can Capture Advertising Dollars
Reading time: 4 minutes
Retail media is rapidly growing and GroupM, the world’s biggest media buyer, forecasts that advertising revenue from retail media channels will reach $160 billion by 2027. Retailers such as Walmart, Target, and Amazon are capitalizing on advertiser demand for retail media with their retail media networks. Retail media offers the opportunity for retailers to diversify...
Media & Entertainment
A Beginner’s Guide to Salesforce Media Cloud
Reading time: 4 minutes
We often talk about the Salesforce journey. You start off with a basic version of a product, roll it out, and add on a more advanced version of the product. You expand, scale, and grow your Salesforce ecosystem from a crawl to a walk to a run. But what if you’re just at the start...
Media & Entertainment
Why Salesforce Media Cloud is a Must for Media Planning
Reading time: 3 minutes
Sometimes it can be hard to see the glimmer of light at the end of the media industry tunnel. From two Hollywood strikes to declining ad revenue to money-losing streaming businesses, media companies face a lot of uncertainty as they try to get their share of advertising dollars. The multiple unknowns in media have led...
Media & Entertainment
3 Strategies to Personalize Subscription Lifecycle Management
Reading time: 4 minutes
“Your Netflix account is for you and the people you live with—your household.” That’s the message that Netflix shared in May as it cracked down on password sharing. Millions of viewers groaned in response as their days of scrounging off family and friends came to an end. But despite industry doubts, the crackdown paid off,...
Media & Entertainment
Harnessing the Power of Salesforce Data Cloud for Marketing
Reading time: 4 minutes
Publishing companies are soon facing the loss of Google Chrome’s third-party cookies support, which will most likely stop by the end of 2024. Without those cookies, it will be harder for publishers to gather user data, sell targeted segments to advertisers, and deliver on personalization. Publishers will have to rely more on their first-party data,...
Media & Entertainment
4 Generative AI Use Cases to Drive Ad Sales
Reading time: 3 minutes
One of the first instances of AI showing up in the advertising industry was with a Lexus commercial. It was 2018, and Lexus used IBM Watson to create the first commercial entirely scripted by AI. The car company leveraged IBM Watson to analyze 15 years of car and luxury brand campaigns that had won Cannes...
Media & Entertainment
Salesforce and Gaming: A Powerful Team-Up
Reading time: 3 minutes
U.S. consumer spending on video game products totalled $56.6 billion in 2022 with no signs of slowing down. The uptick can be attributed to AI and virtual reality gaming innovations, as well as media companies like Netflix expanding into the gaming industry. Perhaps one of the most significant impacts on the popularity of gaming is...
Media & Entertainment
How Salesforce Streamlines Production Operations
Reading time: 4 minutes
M&M’s (WARNING: ABSOLUTELY NO BROWN ONES) That detail was part of the concert rider for Van Halen’s 1982 world tour. The request to remove all the brown M&Ms seems ridiculous and is just one more story about the legendary demands made by celebrities. But lead singer David Lee Roth later explained in an interview that...
Media & Entertainment
How Media Companies Can Start Leveraging a Customer Data Platform
Reading time: 4 minutes
There used to be a time before the internet and mobile phones when people used an address book. It was a physical book organized alphabetically where you would write down names, addresses, and phone numbers. The address book was the go-to place to store your family and friends’ information, but as time went on, there...