Salesforce Platform
Customer 360 Audiences: What You Need to Know
Reading time: 2 minutes
The concept of a 360 degree view of a customer seems like it’s always been around. We all know it as a single view of the customer: understanding who they are, what they do, when they do it, and ultimately what drives them to make purchasing decisions. Siloed insights hinder innovation Over the years, marketers...
CalendarAnything
Creating a Custom Campaign Calendar in Salesforce
Reading time: 5 minutes
While marketing has always been about digital transformation, 2020 has forced teams to innovate much quicker than anticipated. This has created a backlog of content that is constantly moving in priority, campaigns that flex with the needs of the market, and an overall frenzy for marketing teams everywhere. With meetings, events, campaigns, and life in...
Dreamforce
How-to Dreamforce: A first timer’s perspective on Salesforce’s massive tech conference!
Reading time: 3 minutes
My first day at Dreamforce was a little overwhelming. It was my first time experiencing the conference and I arrived the day before it started and there were already thousands of people out and about. I stood on the iconic lawn of Dreamforce, texting everyone I knew to see what they were doing as it...
Help & Training
Cold Calling: How to Make Sure Your SDRs Don’t Come for You
Reading time: 3 minutes
Thank you to everyone who has read and shared Cold Calling: A Millennial Perspective. If you haven’t read my previous article, I suggest you do so first as this one is elaborating on some of the popular topics. After posting that article, I received quite a few comments and messages from both SDRs and SDR managers...
Help & Training
Cold Calling: A “Millennial” Perspective
Reading time: 4 minutes
I am a LinkedIn lurker. I rarely ever comment on things, occasionally I’ll “like” a post, and sometimes even wish someone a happy birthday, but primarily, I read. Since I got into business development I’ve joined quite a few sales/business development/best practices groups and some that are aimed exclusively at sales leadership titles. I did...