The Silverline BlogExpert Salesforce tips & tricks, articles and musings. Sprinkled with fun.

Author: Walter Groszewski

Improving Patient Care Through Integrated Marketing Automation

Healthcare

It has been an exciting couple of months. I attended my first Dreamforce. It was an incredible experience to see all the innovation being driven in the Healthcare Industry. Following the conference, my colleague, John Turner, published an overview of the Dreamforce Marketing Keynote on the Silverline blog. The overarching theme of the keynote was the empowerment of consumers and how they are dealing with having more choices than ever before. Following that, I was…
Read More

Silverline Co-Sponsors Back to School Event at The Children’s Hospital at Montefiore (CHAM)

Silverline Cares

I recently had the opportunity to attend a Back to School event for the patients and families at The Children’s Hospital at Montefiore (CHAM). As part of our Silverline Cares initiative, Silverline co-sponsored the event with Salesforce. The event had a ton of fun events and goodies for the kids as they start preparing for the new school year. Some of the activities included: Decorate your own bookmarks, picture frames, notebooks, and planners Magic Show…
Read More

5 Factors Impacting the Pace of Change in Healthcare

Healthcare

For many of us that have been involved in healthcare over the past twenty years, we have seen a continued focus on two key priorities: improving the quality of care and decreasing its cost. In recent years, we have added improving the patient and clinician experience creating the Triple Aim. Looking back in time, in my opinion, the real focus on the patient started when organizations like WebMD emerged on the healthcare scene and provided…
Read More

Key Factors to Consider to Improve the Patient Experience with Providers

Healthcare

Delivering on a comprehensive patient experience requires the Healthcare industry to focus on future technology adoption.  The cost of deploying core, necessary technology (EMR) can take years for purposeful adoption and use. Institutions should look for a solution that can engage patients on an end-to-end health experience, provide intelligent care collaboration, and take patients on a journey to better health. To start, institutions need to focus on several key factors when considering how they want…
Read More

How to Adopt a Best Practices Patient Relationship Management Approach

Healthcare

A recent article published by Fierce Health discusses how Providers are struggling to provide a consumer-centric approach to care.  In a study published by Kaufman Hall, only 8% of provider institutions are ahead of the curve from an innovation perspective as it relates to consumerism.  With the increased focus on patient centricity in healthcare, this is a disappointing result to see as a patient. Most discussions today around patient centricity focus on allowing patients to shop…
Read More

Silverline Healthcare Expert Walter Groszewski Shares Silverline’s Capabilities for Healthcare Providers

Healthcare

I joined Silverline about two months ago after having spent almost twenty years in the healthcare informatics marketplace.  Silverline is a Platinum implementation Partner of Salesforce.com with a dedicated vertical focus – most notable in Healthcare (my focus) and Financial Services. I have had the privilege over the years to have worked for IBM, Oracle, Navigant, UPMC, and most recently in the ambulatory surgery and PT/OT space with SourceMed.  I have worked with the most…
Read More

Need a custom solution? We can help. Let's Chat