The Silverline Blog
Industry insights, Salesforce news, and more
Healthcare
Cracking the Code for Healthcare Member Engagement
Reading time: 3 minutes
Payers have to effectively manage a tangle of ever-changing relationships between providers, groups, and member communities — all while handling traditional operational challenges like claims processing. Today, member expectations are changing. Meeting these new demands requires payers to step up their member engagement programs. Payers need to evaluate the best step forward for their organization...
Financial Services
Why Connected Car Insurance is the Future
Reading time: 4 minutes
The world of auto insurance is changing fast, with customer expectations shifting rapidly toward auto policies that leverage usage-based pricing models, something traditional insurance IT systems can’t typically support. Even before COVID-19 changed driving habits, consumers already started to demand behavior-driven pricing. In April 2020, Americans drove 64% fewer miles, and KPMG predicts as much...
Financial Services
How Legal & General America Built a Foundation for Digital Experiences at Scale
Reading time: 4 minutes
Legal & General is one of the world’s leading multinational financial services companies — and has been since 1836. Headquartered in London, the firm is the ninth-largest global insurer, with more than $1.5 trillion in total assets under management. Legal & General America (LGA), their U.S. division, has provided life insurance and other financial services...
Financial Services
5 Pressures Facing Auto Insurance Companies (+ How to Deal with Them)
Reading time: 5 minutes
The cost of claims across insurance sectors have been dropping over the past few years, with automation and technology reducing the cost of claims as much as 30%. At the same time though, there’s a host of pressures on auto insurance companies to change their premium pricing model to stay competitive with the market. What’s...
Financial Services
How to Improve the Claims Management Process
Reading time: 4 minutes
What does your claims process look like? Most insurance carriers typically have confusing multi-tiered processes that the average customer struggles to figure out and ignores the emotional journey the claimant is most likely going through. Customers expect digital self-service experiences in everything from food delivery, same-day shipping, to breaking news on social media; they’re going...
Financial Services
Achieve an Improved Underwriting Process with Salesforce
Reading time: 2 minutes
Changes in the insurance industry have recently resulted in increased efforts to ensure new data points and pricing logic can be leveraged to maximize outcomes. This means that insurance underwriting processes need to catch up. By combining both engagement and transactional capabilities within a single platform, insurers can improve time to value and increase tactical...
Financial Services
Silverline Announces Mike Piehl to Lead FS Insurance Practice, Paul Peterson to Lead Payer Practice for HLS
Reading time: 3 minutes
NEW YORK, NY—February 4, 2021—Silverline, a Salesforce digital transformation consultancy headquartered in New York City, today announced that Mike Piehl has joined the Financial Services practice as Vice President, Insurance. Concurrently, Paul Peterson will take on the role of Sub-Vertical Leader, Payer for Silverline’s Healthcare and Life Sciences practice. As a part of Silverline’s Financial...
Financial Services
A Champion’s Take on Marketing Cloud and Insurance
Reading time: < 1 minute
Silverliner and Salesforce Insurance guru Danielle Laffey recently sat down with Anthony Lamot, the CEO of DESelect, for an episode of their Heroes of Marketing Cloud series. Check out their chat, where they cover all things Marketing Cloud and insurance. Want to work with our great team? We’re hiring!
Financial Services
Salesforce Winter ‘21 Insurance Release Overview
Reading time: 3 minutes
Are you ready for 2021? Salesforce’s winter release comes out starting January 8. I recently had the privilege of sitting down with Tom Everard, Principal Solution Engineer at Salesforce, during my Salesforce for Insurance Trailblazer Community meeting. (That’s just one of the perks of being a Trailblazer Community leader and Salesforce MVP!) Tom distilled the...
Financial Services
What Are the Benefits of Salesforce Financial Services Cloud?
Reading time: 5 minutes
Business today is all about relationships. That’s nothing new. But how you go about managing and maintaining those relationships is completely different in today’s business world. If you want to build relationships with potential and existing customers, increase revenue, and deliver the right information at the right time, you need more than industry expertise —...