The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 3 minutes
Any marketer’s ultimate goal is for their individual customer is to have unparalleled experiences. Those occur when marketing strategy, business operations, and marketing automation technologies converge into meaningful and well-orchestrated points of interaction. Marketing automation is about improving and streamlining the holistic customer journey and experience — beginning with an individual’s initial brand awareness and...
Reading time: 2 minutes
As an instructional designer, I focus on creating effective and engaging learning experiences for learners. But in order to do that successfully, learning gaps must be identified, learning styles minded, and context known to create the best learning journey possible. So I conduct research exploring the thoughts, emotions, and environment of learners in order to...
Reading time: 4 minutes
Everyone who currently lives in the Salesforce ecosystem remembers May 17, 2019. This was the day the “Multi-Instance Core and Communities Service Disruption” occurred, which rendered Salesforce orgs completely unusable, blocking core business processes for customers around the globe for days. Your first thought may be: How could something like this happen? Then you read...
Reading time: 6 minutes
The Silverline Academy is a full-time, 3-month immersive learning program for recent graduates. They go through hands-on training to learn a variety of consulting and soft skills, including client and project management, solution architecture, system testing, training approaches, and design. Expert Silverline team members design the curriculum and ultimately prepare the class to become Salesforce-certified...
Reading time: 2 minutes
You completed your Salesforce platform implementation a year or so ago. The utilization is down a bit but a few enhancements have been delivered. However, something isn’t quite right. You really need to take some action, but you’re not sure where to start or what path to take. If this sounds familiar, you are not...
Reading time: 3 minutes
For businesses that have invested heavily in Salesforce, the move from Classic to Lightning can be daunting… and frankly, a bit scary. It’s clear that all of the new features on the Salesforce Platform are being developed for Lightning, and as each new release passes, the need to migrate your organization to Lightning remains ever...
Reading time: 3 minutes
I wear many hats in the world, all of which influence one another in various ways. At Silverline, I am a Consultant Advocate responsible for supporting a team of consultants on their projects and in their careers. In the Salesforce ecosystem, I am a Certified Admin and App Builder with seven plus years experience as...
Reading time: 2 minutes
Silverline recently hosted the New York City Salesforce User Group on Wednesday, July 24th. The mission of the New York City Salesforce User Group is to build an enthusiastic community committed to learning about the Salesforce Platform and achieving successful adoption. Wednesday’s session was about the Salesforce mobile app and featured Victor Oliveros, Eugene Oksman,...
Reading time: 3 minutes
I’ve been outgoing my entire life. My mom liked to say my sister would sit in the corner and read to herself as a child; I’d sit in a corner and read out loud for all who wanted to hear (or not). So I find it interesting looking back at the last decade of my...
Reading time: 2 minutes
Job Title: Director, Data Technology & Strategy Start Date: December 2014 What is a fun fact or something interesting about yourself? I’ve played the guitar since I was 13 years old. What is your position at Silverline? I am the Director of Data Technology and Strategy. I manage a team of seven individuals who work on...