The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
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We here at Silverline are getting super excited for tomorrow's Salesforce World Tour event, happening right here in our hometown of New York City. If you haven't registered, yet - get on it! The team is really looking forward to getting hands-on again with the new Wave analytics platform, checking out new apps in the Expo, and hanging out in the Dev Zone. If you're there, please stop by and say hi to us in the booth. We can't wait to unveil the new Lego creation we've got for you. To find out where you can hang with us, click here for our full schedule tomorrow.
One breakout session that's getting a lot of buzz in our office this week is going to be with our own VP of Product Development, Scott Thomas. He's been hard at work pushing out a cool new mobile release for CalendarAnything and tomorrow he's going to show us how we can build an Employee Community in ten minutes leveraging Silverline's WaterCooler app. I don't know about you, but I'm definitely going to bring my stopwatch. Can't wait to see what he's got up his sleeve!
Here are the details:
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Stuart Tainsky, Senior Vice President & Chief Information Office at PURE Insurance recently presented at Dreamforce on how PURE is utilizing the Community Cloud.
PURE Insurance makes a habit of transforming happy customers (PURE members) into long-term advocates. When their members demanded more insight into the claims process and the ability to take action into their own hands, PURE implemented Communities to build the desired member experience.
Want to hear the story firsthand?
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Yes, Salesforce continually rolls out new functionality and has a strategic business model that resulted in Forbes naming them the most innovative company four years in a row, but that is only part of the story. Salesforce also recognizes the value of branding, and this recent switch is strongly tied to its desire to move into additional industries.
This is why I am so excited.
Healthcare, like many industries, struggles to categorize Salesforce as anything more than a CRM system. The ability to get Healthcare organizations to buy into Salesforce requires a whole lot of convincing, such as why the Cloud, whether Salesforce is even a platform, and why Salesforce may be the right platform. If you are able to get through those obstacles, then you have the opportunity to explain the intricacies of a solution that could deliver on transforming Healthcare for a particular organization and reinforcing their vision.
A new brand was necessary to facilitate changing perceptions and to solidify Salesforce’s foothold in new markets.
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Most people know that cloud computing exists, but do not have an understanding of the fundaments concepts that separate cloud computing versus traditional IT infrastructure, i.e., in house hosted. Gartner defines cloud computing as a “style of computing in which scalable and elastic IT-enabled capabilities are delivered as a service using Internet technologies.”[1] In recent years enterprises have begun to transition from pricey, in house managed and hosted IT infrastructure to cloud based services.
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The notion that Healthcare is a mature industry, but still requires a lot of education in the technology space, was reinforced after returning from one of the largest technology conferences in the country - Dreamforce. There has been an immense focus within the Healthcare and Life Sciences space on cloud technology, yet despite improved adoption, it appears major barriers still exist.
One of of the main reasons? Let’s call it semantics.
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Dreamforce is just days away! We've already covered tips from the experts to have a succesful Dreamforce, but now I'd like to take that a step further for Financial Services professionals.
To get you going in the right direction, we’ve compiled a suggested itinerary of events that will help financial services professionals get the most out of Dreamforce. From sessions and speakers to partners and parties, here’s a list of stuff you can’t miss. Whatever industry you work in or role in your company, there’s a journey for you.