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CRM for Life Sciences

A connected patient journey means better outcomes for all.

Life Sciences is a complex and ever-changing industry that requires partners with industry experience who understand the ecosystem, challenges, and regulatory environment that our clients face everyday. I’ve been in their seat. It’s not an easy role. Our industry knowledge paired with our vast group of technical experts, all running on the leading Salesforce technologies, help our clients achieve their engagement goals.
Mike Knapp Director, Life Sciences

CRM for Life Sciences supports a truly connected patient journey

The relationship between patients, providers, specialty pharmacy, and payers is evolving to ensure personalized, end-to-end engagement. Life Sciences companies need to be able to deliver the right outcomes at the right times, with the same level of customer experience they have come to expect from non-life science, tech-savvy B2C giants. In order to keep up with changing expectations, the outcomes of implementing a Life Sciences CRM need to support more than just relationship management.

Several trends have converged to make patient engagement key to the success of Life Sciences companies. Patients increasingly expect to collaborate in their care with the same convenience and choice that they enjoy with other consumer companies. Engaging patients is essential, as reimbursement models shift from service based to value based. Engaged patients achieve better outcomes, and this requires transparency and the free flow of information between stakeholders across the patient journey. Only those companies that embrace new technology and the right kinds of Life Sciences CRM solutions to create efficiencies, focus, and improved ROI will excel.

The case for Patient centricity Why Salesforce CRM for Life Sciences?

The healthcare industry is challenged with meeting the needs of an aging population with chronic conditions and larger populations of people requiring long-term care — and doing so with fewer resources. Life Sciences companies must now account for a more diverse set of stakeholders in addition to the patient, including caregivers, advocacy groups, and payers. To do this successfully companies must harness and derive insights from several fragmented sets of data in order to:

Success with Silverline and the Salesforce Platform

The Salesforce Platform along with a robust CRM strategy will enable companies to react to these major trends and to be successful. At Silverline, our mission in Life Sciences is to empower innovative companies to put patients at the center of their treatment. These are our particular strengths and focus:

Salesforce Platform. Our sole platform focus is Salesforce and we ensure continued alignment to roadmap and technical, functional, operational, and clinical healthcare expertise.

Healthcare Industry. While we have a dedicated Life Sciences practice to support you from start to finish, we know that our expertise needs to expand beyond just one industry in order to truly deliver a connected experience.

Oncology-Immunology Startup

Through gene therapy, a biotech startup planned to empower patients' own immune systems to combat cancer by re-engineering patient’s T-Cells. With solutions created for such specialized needs and highly sensitive genetic materials, this client knew they needed to take the utmost precautions to meet compliance and security measures and FDA chain of custody standards. They wanted to ensure, given the sensitivity of their line of business, that technology did not get in the way of curing cancer.

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