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Vlocity Health Insurance Solutions

How Silverline creates digital experiences for leading health insurers

Silverline is a leading Vlocity partner with 10+ years experience delivering solutions for payers in healthcare. Silverline enables your transformation by leveraging industry-leading Vlocity solutions on the Salesforce platform. In contrast to many legacy insurance platforms, Vlocity was built natively on Salesforce and is designed to deliver digital, customer-centric experiences. Vlocity’s acquisition by Salesforce enables seamless integration with the market-leading CRM platform, marketing automation solution, and member engagement capabilities.

The health insurance industry is in a state of major transformation, as long-term consumer and business trends have converged. Because of this transformation, and resulting shifts in expectations, there is an unprecedented opportunity for payers to capitalize on growth opportunities through increased pricing flexibility, greater speed to market, and more responsive member service.

Hands of doctor giving health insurance card to senior patient Closeup shot of a stethoscope resting on a laptop with an unrecognizable doctor working in the background

Helping payers meet member expectationsSilverline + Vlocity

Members today expect a more connected, personalized experience with their health insurance company. Payers imagine an environment where members can be viewed holistically as they pass through their healthcare journey. 

Furthermore, as payers attract, acquire, administer and care for their members, a more intuitive, succinct approach is required. Silverline addresses payer needs by delivering industry-specific cloud and mobile capabilities that embed digital, omnichannel processes — enabling experiences that better serve members and customer service team members.

Attract new members, grow your network

Silverline leverages Vlocity to help your organization capitalize on distributed marketing across multiple channels to control product messaging and branding. Consistent marketing improves brand affinity, helping to attract prospective members and improve retention.

Increased distribution management allows your teams to drive market segmentation through license management and appointment certification for brokers. Once brokers are onboarded, an enhanced broker portal can encompass seamless solicitation of plan designs, rating, and census management, thereby increasing your team’s productivity. For larger groups, your team can take advantage of capabilities to generate group-specific proposals through Contract Lifecycle Management; and align for future contract generation if sold.

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Acquire the right fit

Once an interest is known, the next step is to turn your prospects into members.

Administer with ease

Silverline leverages both Salesforce and Vlocity to promote a true 360-degree view surrounding the member’s care, their relationship with their provider, their employer, and the payer. Silverline leverages this view along with our own industry expertise to help you achieve:

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