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Will 2023 be the year Elliott adds a Pardot certification to his credentials? Maybe! In the meantime, Jacob Hayes, Marketing Cloud Personalization Practice Manager at Silverline, drops by the show to discuss how zoning in on a specialization bettered his career. He shares how the Salesforce personalization platform creates a single, comprehensive view of prospects and customers by combining in-depth behavioral analytics, first-party data, and machine learning to deliver one-to-one engagement across channels. And listen to the end to hear which member of the Cats movie cast Jacob once played a game of pickup basketball with. (Hint: it’s not Judi Dench!)


Episode 10 Highlights

Jacob recalls an early career experience with using a data-driven solution to better understand customers via the referral relationships they have with providers.

What can be gained by having experience on both the client and consulting side of the same industry.

How to help clients understand and communicate the value of platforms you’re implementing.

Hosts and Guests

  • JP Owens

    Managing Director, Banking and Lending, Silverline

    JP Owens partners with banks and credit unions to help them identify new ways to leverage technology solutions that drive transformation, growth, and measurable ROI. JP formerly served as the Director of Digital Product Experience at First Financial Bank, where he led multiple functional teams within the Digital organization and was responsible for vision, delivery, and execution across Digital channels.

  • Elliott Spence

    Solution Architect, Silverline

    Elliott Spence is a Solution Architect at Silverline with eight years of experience designing and implementing Salesforce Solutions. Prior to Silverline, Elliott was a Senior Digital Product manager with First Financial Bank, where he grew the Salesforce practice to over 1,600 users and led the Salesforce implementations to Marketing, Customer Service, Retail Bank, and Mortgage. 

  • Jacob Hayes

    Marketing Cloud Personalization Practice Manager, Silverline

    Jacob Hayes has over eight years of solution consulting and technical experience within Salesforce Marketing Cloud, Personalization (previously Interaction Studio), Customer Data Platform, Sales Cloud, and Service Cloud. Prior to joining Silverline, Jacob was a Solution Architect for Salesforce Professional Services, where he led consultative cross-cloud engagements with complex enterprise customers.

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