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Data, Marketing, and Technology (Feat. Tanner Mueller)

Silverline’s Specialty Manager for Marketing Automation and showstopper mixologist Tanner Miller calls in from Iowa for a wide-ranging chat about the importance of transparency, lessons learned from both front and back-end processes, and the unique data challenges faced by marketers. Plus: Expectations for Connections 2023.

Episode 21 Highlights

How talking to over 100 customers per day early in Tanner’s career sparked his passion for the platform and helped him better connect his understanding of product with customer experience

The conversations Tanner is having today with financial institutions about CDP and Data Cloud

Procuring and implementing the Marketing Cloud stack, and how those use cases vary from organization to organization

Hosts and Guests

  • JP Owens

    Managing Director, Banking and Lending, Silverline

    JP Owens partners with banks and credit unions to help them identify new ways to leverage technology solutions that drive transformation, growth, and measurable ROI. JP formerly served as the Director of Digital Product Experience at First Financial Bank, where he led multiple functional teams within the Digital organization and was responsible for vision, delivery, and execution across Digital channels.

  • Elliott Spence

    Principal Consultant, Silverline

    Elliott Spence is a Solution Architect at Silverline with eight years of experience designing and implementing Salesforce Solutions. Prior to Silverline, Elliott was a Senior Digital Product manager with First Financial Bank, where he grew the Salesforce practice to over 1,600 users and led the Salesforce implementations to Marketing, Customer Service, Retail Bank, and Mortgage. 

  • Tanner Mueller

    Tanner Mueller

    Specialty Manager, Marketing Automation, Silverline

    Tanner Mueller is the Specialty Manager, Marketing Automation, at Silverline. He uses his unique background in data, marketing, and technology to aid organizations in better understanding their customers. He has more than 18 years of banking and marketing experience, focused on creating marketing efficiency, customer data and insights, process automation, and innovation.

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