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Salesforce Platform The Top 14 Features of Salesforce Summer ’22 Release
Salesforce has three releases a year: Spring, Summer, and Winter. With each release, Salesforce has hundreds of pages of release notes. Silverline has spent time testing out the different features and here are some of the most important new ones that have arrived with the Salesforce Summer ’22...

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Salesforce Platform 7 Essential Tools and Processes for Successful DevSecOps
When deciding what tools and processes to adopt for your digital transformation, you need to keep DevSecOps front of mind. If you evaluate the security risks in your existing or planned development and release process, you can make sure the right tools and processes are in place to mitigate these...

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Salesforce The 5 Phases of an Effective DevSecOps Process
...DevSecOps considerations to think about: Training and Change Management: How will you educate and train your users about the...

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Salesforce Platform Intro to Salesforce DevSecOps: What You Need to Know
Over the last few years, more and more Salesforce teams have been moving away from org-based development towards DevOps, so they can collaborate more easily, manage multiple workstreams, and deliver projects quickly and incrementally. Ultimately, DevOps enables teams to get more value out of...

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Media & Entertainment Getting Started with Advertising Agency Automation
Ad Age holds its annual Small Agency Awards to honor small, independent agencies with teams of 1 to 150 people that are not part of the behemoth holding agencies like WPP or Interpublic Group. In the past couple of years, Ad Age has put its awards focus on small agencies that have excelled despite...

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Asset Management Marketing Technology Trends for Asset Management
As the markets have become increasingly volatile over the last few quarters, many asset managers are left wondering what to do with their marketing strategies. There’s a battle brewing between the old and the new, and increasingly, financial advisors and their clients are turning to digital...

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Real Estate How Salesforce Enables a 360 Approach to the REIT Market
Everywhere you look these days, you can’t miss the dramatic changes happening in the real estate industry. There’s a “for sale” on a building one day. The next, it’s “just sold” and off the market. This rapid change extends to all areas of the country and is especially seen among real estate...

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Insurance Salesforce Insurance Industry Innovations for 2022
The insurance industry is dealing with a major talent gap. According to the U.S. Bureau of Labor Statistics, nearly 400,000 employees are expected to retire from the insurance industry workforce within the next few years. Yet, those people that were supposed to follow in retirees’ footsteps are...

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Media & Entertainment Salesforce Media Cloud vs. Sales Cloud: What’s The Difference?
Salesforce’s vast number of choices across its product lines can feel overwhelming. It is helpful that Salesforce has products that range from general to customized across various industries and needs. Still, companies often don’t know where to start or have a true understanding of which...

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Media & Entertainment The Rise of Retail Media: How Stores Became the Next Big Thing in Advertising
Have you been to a Walmart lately? It is estimated that 90% of America shops at Walmart. There are approximately 150 million weekly visitors to Walmart stores and its digital properties. That’s just bananas! Literally. The retailer sells more than 75 million products, and bananas are...

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Banking Simplifying Complicated Workstreams in Banking Mergers and Acquisitions
“Life is really simple, but we insist on making it complicated.” Leave it to philosopher Confucius to nail it with that sage advice. There really is no need to complicate matters more than is necessary. You probably see complications arise in life on a daily basis, especially at work, that could...

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Leading Broker-Dealer
As part of their value add to these advisors, this company also offers a CRM solution. They wanted to shift away from a single CRM solution that they were responsible for managing and supporting, and instead give advisors more flexibility to choose and purchase their own CRM. In order to reduce the...
