Retail media is one of the fastest growing sectors of advertising, and it often seems like anyone with advertising capabilities is spinning up a media network, from stores to rideshare companies, airlines, and credit card companies. But when developing retail media networks, organizations too often view their CRM as an afterthought when it should be a vital part of the network’s foundation.
In this webinar, our Media & Entertainment experts will explore how Salesforce solutions can help companies execute against their retail media growth objectives, putting information in the hands of the seller and empowering them to have better conversations with agency and advertiser partners.
What you’ll learn:
- A crawl, walk, run action plan for getting started with retail media on the Salesforce platform
- Prescriptive examples of what we’ve seen organizations do in the retail media space
- Agentforce and Data 360 use cases that Mphasis Silverline is developing for retail media
- High-level integration tactics to get front-end sales data into downstream ad servers, order management systems, and collaboration tools like Slack and Teams
