The Silverline BlogExpert Salesforce tips & tricks, articles and musings. Sprinkled with fun.

A Day in the Life: Terry Jaeger
A Day in the Life: Terry Jaeger

A Day in the Life Dec 14, 2018 By Silverline Team

Job Title: Solution Architect Start Date:  June 2017 Fun Fact:  I’m a purple belt in Jukidou Jujitsu! What is your position at Silverline and what do you do? I’m a key contributor to the project team and I help guide customers through the implementation of Salesforce. My role as a Solution Architect is to engage with and understand the needs of clients, lead discovery sessions, uncover the customer’s business functions and technical requirements. I help create a…
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10 Keys Series: Continuous Delivery - The North Star of Digital Transformation
10 Keys Series: Continuous Delivery – The North Star of Digital Transformation

Advisory Dec 13, 2018 By Melissa Nelson

For centuries, navigators have used the North Star to guide them through treacherous seas and turbulent skies. No matter the conditions, the North Star has guided many a traveler home. Continuous delivery serves a similar function in digital transformation: a guiding light by which a business charts their path to their desired destination. The primary goal of a continuous delivery practice is to build, test, and release functionality with speed, efficiency, and consistency. Repeatable and…
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How Silverline is Empowering Women
Helping to Build Strong Female Leaders

Silverline Cares Dec 12, 2018 By Vanessa Avila

In today’s society, more and more women are stepping into the light as leaders across industries, bringing confidence and hope to the next generation. While the past several decades have certainly helped shine a light on inequity, there is much more work to be done. Unfortunately, there are many women who do not have direct access to a network where they can interact with women in leadership roles, something that can be extremely empowering and…
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Geoff Merrick Joins Silverline as SVP and GM of Financial Services Industry Practice
Geoff Merrick Joins Silverline as SVP and GM of Financial Services Industry Practice

Silverline News Dec 11, 2018 By Silverline Team

NEW YORK, NY— December 11, 2018 —Silverline, a Salesforce Platinum Consulting Firm headquartered in New York City, announced today that Geoff Merrick has joined Silverline as the new Senior Vice President and General Manager of Financial Services. As head of the Financial Services industry practice at Silverline, Geoff will further solidify Silverline’s relationships and expertise in the Financial Services sector. “As Silverline grows, we continue to attract the kind of top-tier talent that allows us…
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A Day in the Life: Raven Tiem
A Day in the Life: Raven Tiem

A Day in the Life Dec 7, 2018 By Silverline Team

Job Title: Associate Business Analyst Start Date:  July 2018 Fun Fact:  I’ve moved to four different states over the past three years. What is your position at Silverline and what do you do? I’m an Associate Business Analyst in the client services field and just graduated as a member of the Silverline Academy! What does your average day look like? I try to knock out any billable work first and then do more Silverline Academy-based learning like Salesforce…
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Silverline Honored on List of Best Places to Work 2019 for Both Crain’s and Glassdoor

Silverline News Dec 5, 2018 By Silverline Team

NEW YORK, NY— December 5, 2018—Silverline, a Salesforce Platinum Consulting Firm headquartered in New York City, has been honored with a Glassdoor Employees’ Choice Award, recognizing the Best Places to Work in 2019, as well as once again being named as one of Crain’s Best Places to Work in New York City for the sixth year in a row. The Glassdoor Employees’ Choice Awards program, now in its 11th year, is based solely on the…
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A Day in the Life: Rob Inman
A Day in the Life: Rob Inman

A Day in the Life Nov 30, 2018 By Silverline Team

Job Title: Marketing Automation Solution Architect Start Date:  June 4, 2018 Fun Fact:  I’m really into drone racing and aerial photography. What is your position at Silverline and what do you do? I’m a Solution Architect and client-facing consultant. I work in Salesforce Marketing Cloud, where I help clients strategize their marketing campaigns, implement Marketing Cloud, help with email delivery, and build customer journeys. What does your average day look like? I’m remote so my average day…
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10 Keys Series: Agile Digital Transformation Provides Freedom For Business Innovation
10 Keys Series: Agile Digital Transformation Provides Freedom For Business Innovation

Advisory Nov 28, 2018 By Kate Collins

As more businesses are transforming their businesses through technology, the word “Agile” has become quite common. However, many non-experts don’t fully understand the term: just what does “agile” actually mean? Traditionally, “Agile” has been an approach to software development. However, when it comes to digital transformation, “Agile” has evolved into a robust framework for project delivery. Agile-based practices incorporate cross-functional teams, program monitoring, and iterative delivery. At its core, Agile is a methodology that ensures…
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Data Technology and Strategy: Key Ingredients For Robust Solutions
Data Technology and Strategy: Key Ingredients for Robust Solutions

Data and Integrations Nov 27, 2018 By Gean Martinez

Business users often misclassify integration and data requirements as a supporting mechanism for broader digital transformation goals. Businesses with the drive to innovate should understand these initiatives are more than just a supporting mechanism: they are a competitive advantage and can be a differentiator in their industry. Trailblazing organizations are coming to understand that a clear data strategy combined with the right technology is essential when it comes to the success of digital transformation. Putting…
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The Power of Fresh Perspective in Salesforce Education
The Power of Fresh Perspective in Salesforce Education

Around the Office Nov 26, 2018 By Angela Maschio

Silverline has a tremendous emphasis on continuous learning and helping others, so it’s no surprise that employees are very active in giving back when it comes to the Salesforce ecosystem. Silverliners demonstrated these values in a recent volunteering opportunity with COOP, an organization that enables recent college graduates to learn more digital skills and pursue digital jobs. Salesforce became involved with COOP to introduce these new graduates to Salesforce and begin a learning process with…
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