The Silverline BlogExpert Salesforce tips & tricks, articles and musings. Sprinkled with fun.

Customer Journey Orchestration for the Retail Bank of the Future
Customer Journey Orchestration for the Retail Bank of the Future

Financial Services Jan 14, 2019 By Brad Shapiro

As a Solution Architect, my greatest reward comes from enabling clients with the tools and strategies needed to engage audiences in an increasingly connected marketplace. Journey orchestration is at the forefront of audience engagement, and Silverline is shaping the future of connected consumer data points with Salesforce Financial Services Cloud and marketing automation tools. Standing in the midst of the 4th Industrial Revolution, traditional banks are still carrying the weight of siloed legacy systems. By…
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A Day in the Life: Erin Hensley
A Day in the Life: Erin Hensley

A Day in the Life Jan 11, 2019 By Silverline Team

Job Title: Business Analyst Start Date: July 2018 Fun Fact:  I have double jointed elbows. What is your position at Silverline and what do you do? I’m a Business Analyst, I help with any client work and gather requirements from projects. I do a lot of configuring in the Salesforce Platform. What does your average day look like? I usually scavenge for kombucha in the fridge and my day then begins with a couple of stand-up meetings.…
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Spring ’19 Release: Social Determinants, Refined Referrals, and More to Salesforce Health Cloud 10
Spring ’19 Release: Social Determinants, Refined Referrals, and More to Salesforce Health Cloud

Healthcare Jan 7, 2019 By Shane Hayes

Deliver Holistic Care and Support Social Determinants of Health Insights In the Spring ’19 release, Salesforce Health Cloud will give us new methods to effectively track and take action on critical social and environmental factors that can adversely affect your patients. These social determinants like homelessness, low income, and food insecurity make a huge difference in the success of your patients’ health. With the changes in Spring ’19, you can now track these determinants, take…
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A Day in the Life: Courtney Algeo
A Day in the Life: Courtney Algeo

A Day in the Life Jan 4, 2019 By Silverline Team

Job Title: Marketing Campaign Manager Start Date: November 2017 Fun Fact:  I once won a boxing match. What is your position at Silverline and what do you do? I’m the Marketing Campaign Manager at Silverline. My job is about telling the Silverline story across multiple channels. Essentially, I’m an evangelist. What does your average day look like? Right now things are a little crazy with 2019 planning. Mostly I’m in meetings, talking with other departments about…
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Happy Holidays! 2
Happy Holidays!

Silverline News Dec 21, 2018 By Kathleen Ferrie

I’d like to take the last blog post of 2018 to reflect back on what an exciting year it was for the Silverline team. For me personally, I welcomed my third daughter and got to spend some quality time home with my family — thanks Silverline for supporting working moms and creating a culture with an amazing work/life balance! As a company this year, we: took on an equity partner with Pamlico; welcomed 121 new…
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MuleSoft 3
MuleSoft Meetup Kickoff at Silverline

Around the Office Dec 20, 2018 By Bridget Moffatt

  This week, the MuleSoft Meetup Group hosted their Holiday Kickoff and first event at Silverline’s NYC Office. The user group faced the familiar holiday tradition of setting new year’s resolutions and intentions for 2019. The lofty goals included hosting one event per quarter, encouraged knowledge sharing and increasing membership throughout the year.     With over 30 attendees, the majority of the room was new to the MuleSoft meetup group yet most have had…
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A Day in the Life: Terry Jaeger
A Day in the Life: Terry Jaeger

A Day in the Life Dec 14, 2018 By Silverline Team

Job Title: Solution Architect Start Date:  June 2017 Fun Fact:  I’m a purple belt in Jukidou Jujitsu! What is your position at Silverline and what do you do? I’m a key contributor to the project team and I help guide customers through the implementation of Salesforce. My role as a Solution Architect is to engage with and understand the needs of clients, lead discovery sessions, uncover the customer’s business functions and technical requirements. I help create a…
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10 Keys Series: Continuous Delivery - The North Star of Digital Transformation
10 Keys Series: Continuous Delivery – The North Star of Digital Transformation

Advisory Dec 13, 2018 By Melissa Nelson

For centuries, navigators have used the North Star to guide them through treacherous seas and turbulent skies. No matter the conditions, the North Star has guided many a traveler home. Continuous delivery serves a similar function in digital transformation: a guiding light by which a business charts their path to their desired destination. The primary goal of a continuous delivery practice is to build, test, and release functionality with speed, efficiency, and consistency. Repeatable and…
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How Silverline is Empowering Women
Helping to Build Strong Female Leaders

Silverline Cares Dec 12, 2018 By Vanessa Avila

In today’s society, more and more women are stepping into the light as leaders across industries, bringing confidence and hope to the next generation. While the past several decades have certainly helped shine a light on inequity, there is much more work to be done. Unfortunately, there are many women who do not have direct access to a network where they can interact with women in leadership roles, something that can be extremely empowering and…
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Geoff Merrick Joins Silverline as SVP and GM of Financial Services Industry Practice
Geoff Merrick Joins Silverline as SVP and GM of Financial Services Industry Practice

Silverline News Dec 11, 2018 By Silverline Team

NEW YORK, NY— December 11, 2018 —Silverline, a Salesforce Platinum Consulting Firm headquartered in New York City, announced today that Geoff Merrick has joined Silverline as the new Senior Vice President and General Manager of Financial Services. As head of the Financial Services industry practice at Silverline, Geoff will further solidify Silverline’s relationships and expertise in the Financial Services sector. “As Silverline grows, we continue to attract the kind of top-tier talent that allows us…
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