The Silverline BlogExpert Salesforce tips & tricks, articles and musings. Sprinkled with fun.

A Day In The Life: Mark Hoxie

A Day in the Life

Job Title: Marketing Automation Solution Architect Start Date: September 2017 Fun Fact: I once drove to the Arctic Ocean for a quick swim. What is your position at Silverline and what do you do? As a Marketing Automation Solution Architect, I help our clients with anything that pertains to marketing automation. This can range from simple email sends to complex scoring and grading for lead routing, responsive drip campaigns, etc. While I’m versed in several…
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Join us for a Valentine’s Day Webinar!

Silverline News

It’s Valentine’s day, time to show that someone special in your life how much you love them. And at Silverline, we love Salesforce! So come make a date with Silverline to Show Your Salesforce Some Love today at 12pm ET. Salesforce is the beating heart of your business, and data is the lifeblood that keeps your work running smoothly. If one part of this delicate tech balance is out of whack, it can throw your…
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Dive into the Pardot Spring ‘18 Release Notes

Help & Training

As you may or may not know, Pardot has a rolling release schedule where new features become Generally Available (GA) as they’re deemed ready. Some of these features may be contingent on the Sales Cloud release but most come out on a rolling basis. Below are features that will deliver an immediate improvement to your marketing automation processes. SSL for Vanity Domains This MAJOR improvement to Pardot will impact any company looking for additional security.…
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Silverline Joins the Ellie Mae Pro Consulting Partner Program

Silverline News

Partnership helps lenders and Ellie Mae accelerate adoption of Encompass solutions Silverline, a Salesforce Platinum Consulting Firm headquartered in New York City, today announced that it has joined the Ellie Mae Pro consulting partner program. By participating in the program, Silverline will have deeper access to tools, training, marketing opportunities, and other critical resources to grow its business.  As a Pro Select Partner in the Ellie Mae Pro consulting partner program, Silverline demonstrates a strong…
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Spring ’18 Release Highlights for Salesforce Admins!

Help & Training

As a Salesforce Admin, your job is a balancing act. You’ve got to maintain the health and efficiency of your company’s Salesforce org while also supporting the myriad of needs (and wishlists) from your colleagues. It’s with those challenges in mind that I pored over the release notes for Spring ‘18 and picked out five items that will make the life of all admins just a wee bit easier. Let’s dig in: To kick things…
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A Day In The Life: John Kollmer

A Day in the Life

Job Title: Business Analyst, Internal Systems Start Date: November 2017 Fun Fact: In my spare time, I am a playwright and fight director. What is your position at Silverline and what do you do? I am part of the Operations team and my focus is on keeping our internal Salesforce instance running smoothly. What does your average day look like? It’s a mix of helping my colleagues with requests — such as needing reports/dashboards or…
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Improving the Mortgage Borrower’s Experience with Marketing Journeys

Marketing

The mortgage industry is experiencing a whirlwind of drastic change. Traditional mortgage firms are realizing the need to quickly embrace the shift to a digital marketing landscape in order to compete with a growing number of competitors, most notably market-disrupting fintech lenders.  Changing the borrower experience is the name of the game; creating journeys that provide directed content at the right time pre, post and during the borrowing process is essential for success. Creating more…
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Happy Holidays!

Silverline News

Happy Holidays from the team here at Silverline! It’s been an absolutely amazing 2017 for us thanks to our wonderful blog readers, clients, and partners. We can’t do what we do without you! Here are some of my favorite highlights from 2017: We increased our focus on giving back through our 1-1-1 initiative, Silverline Cares. This year, we were able to impact 82 nonprofit organizations through donations, sponsorships, and product discounts. We received recognition through various awards…
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Living Our Values at Silverline

Silverline News

At Silverline, we pride ourselves on striving for an unparalleled Employee Experience. We are a tight-knit team made up of the best and brightest people in the Salesforce ecosystem. No really, we are! We are proud to reinforce our culture by highlighting some of the values that are most import to us. At Silverline, we… Celebrate each other. Do the right thing, even when it’s hard. Operate on trust and transparency. Have the courage to…
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Advice from 2018 Best Places to Work Winning Companies

Silverline News

Silverline CEO and Co-Founder, Gireesh Sonnad, was recently quoted in Glassdoor’s article Advice from 2018 Best Places to Work Winning Companies following Silverline’s recognition as the #1 2018 Best Place To Work On Glassdoor. Read the full article below. Posted on Glassdoor by marielleleon A spot on Glassdoor’s annual Best Places to Work list is a tremendous achievement. After all, employees decide which companies make the list. So what, exactly, do the winners share in common that inspire such enthusiasm and pride?…
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