The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
How the AdFund Accelerator Streamlines Media Campaign Funding
Reading time: 3 minutes
With the rapid growth of retail media networks around the world, retailers are taking on new responsibility to manage a variety of different types of ad campaigns for their vendors. As we remarked at the top of the year in our piece on the major 2025 retail media trends, tracking campaign funding is an essential...
Banking
Achieve Seamless nCino Book-to-Core Integration with MuleSoft
Reading time: 2 minutes
When dealing with as many different technology systems as banks do, integration is the only way to guarantee that data is unified across the organization. Platforms like nCino enable faster onboarding, loan origination, and deposit account opening, but to fully deliver, they must seamlessly connect to a bank’s core systems. Without the right integration, even...
Silverline News
Manish Sheth Joins Mphasis Silverline as GTM Leader for AI, Agentforce, & Data Cloud
Reading time: 2 minutes
Mphasis Silverline is excited to welcome Manish Sheth as the Global GTM Lead for AI, Agentforce, & Data Cloud. Manish joins us with over 30 years of experience in leading CRM-Salesforce and ERP-SAP transformations across a broad range of industries in both the public and private sectors. He has led numerous advisory engagements for global...
Media & Entertainment
5 Agentforce Use Cases to Accelerate the Ad Sales Cycle
Reading time: 4 minutes
2025 is shaping up to be a year of immense change across industries, and media organizations need to adapt to stay ahead in a rapidly changing advertising landscape. When we look at traditional large media entities, there is a lot of potential for growth, but there’s also an element of consolidation and cost cutting going...
CalendarAnything
Caesars Entertainment Streamlines Salesforce Scheduling with CalendarAnything
Reading time: 2 minutes
Since its beginning in Reno, Nevada, more than 80 years ago, Caesars Entertainment has grown through the development of new resorts, expansions, and acquisitions, and now operates on four continents. Caesars Entertainment, Inc. and Eldorado Resorts, Inc. came together in 2020 to create the largest gaming company in the U.S. – Caesars Entertainment. Each company...
Data Cloud
Leverage Unstructured Data in Salesforce Data Cloud to Power AI Processes
Reading time: 3 minutes
In the AI-driven era of customer engagement, data isn’t just fuel — it’s the engine. But AI models are only as powerful as their data. The rise of generative AI, machine learning, and predictive analytics has increased demand for high-quality, real-time data, both structured and unstructured. As AI advances, Salesforce Data Cloud is emerging as...