The Mphasis Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
5 Agentforce Use Cases to Accelerate the Ad Sales Cycle
Reading time: 4 minutes
2025 is shaping up to be a year of immense change across industries, and media organizations need to adapt to stay ahead in a rapidly changing advertising landscape. When we look at traditional large media entities, there is a lot of potential for growth, but there’s also an element of consolidation and cost cutting going...
CalendarAnything
Caesars Entertainment Streamlines Salesforce Scheduling with CalendarAnything
Reading time: 2 minutes
Since its beginning in Reno, Nevada, more than 80 years ago, Caesars Entertainment has grown through the development of new resorts, expansions, and acquisitions, and now operates on four continents. Caesars Entertainment, Inc. and Eldorado Resorts, Inc. came together in 2020 to create the largest gaming company in the U.S. – Caesars Entertainment. Each company...
Data Cloud
Leverage Unstructured Data in Salesforce Data Cloud to Power AI Processes
Reading time: 3 minutes
In the AI-driven era of customer engagement, data isn’t just fuel — it’s the engine. But AI models are only as powerful as their data. The rise of generative AI, machine learning, and predictive analytics has increased demand for high-quality, real-time data, both structured and unstructured. As AI advances, Salesforce Data Cloud is emerging as...
CalendarAnything
4 New CalendarAnything Features to Enhance Salesforce Scheduling
Reading time: 7 minutes
CalendarAnything is the #1 Salesforce calendar app on the AppExchange because we are always listening to our users and implementing new features that meet their most pressing needs. From new visualization options to make it easier than ever to see and understand your Salesforce data to integrating with Salesforce Flows to automatically update records directly...
CalendarAnything
FormAssembly + CalendarAnything = All-In-One Self-Scheduling
Reading time: 3 minutes
FormAssembly, the top web form builder on the AppExchange, has partnered with CalendarAnything, the top calendaring solution on the AppExchange, to deliver an all-in-one self-scheduling solution. CalendarAnything’s Availability Scheduling empowers organizations to effortlessly set the availability of any object within Salesforce, from time slots for resources to assets awaiting assignment. By doing so, your team...
Banking
Matt Trokey Joins Mphasis Silverline as GTM Leader, Banking, Lending, & Payments
Reading time: < 1 minute
We’re thrilled to announce that Matt Trokey has joined our Financial Services practice as Go-To-Market Leader, Banking, Lending, & Payments. In this role, Matt will lead our go-to-market strategy and offerings while partnering with sales and delivery teams to help companies in the FS industry drive transformation, growth, and measurable ROI. “We’re thrilled to have...