The Silverline Blog
Industry insights, Salesforce news, and more
Healthcare
4 Ways Salesforce Improves your Team’s Medical Device Sales Process
The medical devices industry is complex in more ways than one. With complicated instrumentation and devices for diagnosis, monitoring, or working with diseases and disabilities, as well as juggling regulations, providers, patients, and insurance, selling medical devices can be a challenge. Successful medical device sales teams have one thing in common: the ability to be...
Salesforce
How to Enable Change Management in Real-Time
This is part three in a series on unlocking change management mysteries. Check out the first and second pieces. Silverline developed our change management framework based on a combination of industry best practices, the Association of Change Management Professionals (ACMP) Standard, and the Prosci methodology that accelerates and maximizes user adoption. The framework comes down...
Healthcare
3 Key CRM Capabilities for Payers
Payers fight a never-ending battle to effectively manage relationships with the provider, group, and member communities — in addition to traditional operational challenges like claims processing times and aging technology. But now, they must also face new demands such as the never-ending stream of government regulations and demands to lower costs in the healthcare delivery...
Financial Services
Salesforce Winter ‘21 Insurance Release Overview
Are you ready for 2021? Salesforce’s winter release comes out starting January 8. I recently had the privilege of sitting down with Tom Everard, Principal Solution Engineer at Salesforce, during my Salesforce for Insurance Trailblazer Community meeting. (That’s just one of the perks of being a Trailblazer Community leader and Salesforce MVP!) Tom distilled the...
Healthcare
How to Build a Better Pharma Marketing Readiness Strategy
Bringing new treatments to patients in dire need of additional options is why those of us who work in life sciences do what we do. Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be...
Salesforce
How Project Sunshine Creates Virtual Playtime with RSVP
Project Sunshine is an international nonprofit that partners with medical facilities to help pediatric patients feel like the kids and teens they are during the course of their treatment. Their programming supports patients and families by providing opportunities for play and authentic engagement with a network of trained volunteers. We made giving back a fundamental...