The Silverline BlogExpert Salesforce tips & tricks, articles and musings. Sprinkled with fun.

The Best Places to Get Coffee Near Dreamforce

Dreamforce

Oh my! It’s the second day of Dreamforce and the jet lag, events, and walking around to all the booths have started to catch up with you! Where do I get coffee near Dreamforce?! Dreamforce is amazing… but it can also be exhausting. There is a lot to take in, people you need to meet, and tons of free swag you have to hunt down! A little caffeine pick-me-up is needed amidst the excitement of…
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Silverline Office Tour: Minneapolis

Around the Office

This stop on our Silverline Office Tour is a personal favorite — and only because I am 100% biased. Minneapolis is not only my home, but home to a great number of Silverliners, and I’m excited to brag about our city.  This summer the Minneapolis team got together for some team building, volunteering, and of course a little bit of fun. We met at iFly in Minnetonka and started the day with a real heart-to-heart…
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How to Ensure Success with Marketing Automation

Marketing

Any marketer’s ultimate goal is for their individual customer is to have unparalleled experiences. Those occur when marketing strategy, business operations, and marketing automation technologies converge into meaningful and well-orchestrated points of interaction. Marketing automation is about improving and streamlining the holistic customer journey and experience —  beginning with an individual’s initial brand awareness and continuing on as they transform into a brand advocate. Facilitate ideal interactions for customers Marketing departments, regardless of vertical, have…
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Rachael’s Summer at Silverline: An Intern Tells Her Story

A Day in the Life

It’s back to school season and that means the end of summer internships! I interviewed former Marketing Intern Rachael Hutson about her summer internship at Silverline. Find out what Rachael loved, what surprised her, what she’s studying, and what advice she’d give prospective interns. Where do you go to school and what are you studying? I go to the University of Chicago and am currently undecided, but will likely major in economics! I love writing…
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A Day in the Life: Jiordan Castle

A Day in the Life

Job Title: Brand and Communications Manager Start Date: February 2019 What is a fun fact or something interesting about yourself? I have an MFA in poetry and a chapbook coming out in January. I also have a pug named Hacksaw! What is your position at Silverline? I’m in charge of our brand — the stories we tell, our industry POV to the outside world — and different kinds of internal and external communications. For me,…
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Challenger Banks Have Arrived. Why? What’s Next?

Banking

As part of our series on the six banking trends to watch, we’re introducing trend #2: the rise of challenger banks.  Challenger banks are typically defined as digital-only retail banks that “challenge” the traditional business model by charging customers low fees, offering faster services, and creating a better user experience through an always-available digital interface. The movement toward challenger banks began in Europe where there are far fewer big banks, and customers were quicker to adopt…
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Adopting Universal Design for Learning and myTrailhead

Help & Training

As an instructional designer, I focus on creating effective and engaging learning experiences for learners. But in order to do that successfully, learning gaps must be identified, learning styles minded, and context known to create the best learning journey possible. So I conduct research exploring the thoughts, emotions, and environment of learners in order to create a path that addresses and supports them. Designing a learner-centered experience is my goal, and one set of principles…
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Silverline Office Tour: Orlando

Around the Office

For the next stop in our Office Tour series, I chatted with three of Florida’s finest to see what makes The Sunshine State so great. First, the players. Zach Baker is a Change Readiness and Management Consultant. Barb Brandon is a Sr. Engagement Manager. Danielle Laffey is a Principal Insurance Consultant. And to the best of our collective knowledge, none of them have even been a featured Florida Man or Florida Woman in the news.…
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4 Reasons Why Companies Make the Mistake of Skipping QA

Advisory

Everyone who currently lives in the Salesforce ecosystem remembers May 17, 2019. This was the day the “Multi-Instance Core and Communities Service Disruption” occurred, which rendered Salesforce orgs completely unusable, blocking core business processes for customers around the globe for days. Your first thought may be: How could something like this happen? Then you read the Salesforce release notes and realize there was no dedicated QA testing as part of the process. Instead, Salesforce’s documented…
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What is the Silverline Academy? Get to Know Our Current Class

Around the Office

The Silverline Academy is a full-time, 3-month immersive learning program for recent graduates. They go through hands-on training to learn a variety of consulting and soft skills, including client and project management, solution architecture, system testing, training approaches, and design. Expert Silverline team members design the curriculum and ultimately prepare the class to become Salesforce-certified consultants. At the end, our Academy graduates are assigned a mentor and client projects to work on. My favorite part…
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