Ad Sales Solutions

Manage digital and traditional advertising sales planning, execution, and measurement — all on one platform.

The Silverline Media Ad Sales Solution powered by Salesforce Media Cloud is designed to get your business up and running on Salesforce faster. Built on Salesforce Media Cloud’s media-rich data model foundation, our pre-built configurable package accelerates your time to value with centralized ad sales, campaign execution, and reporting designed specifically for broadcast, print, digital, and more.

The media industry is evolving and the Silverline Media Ad Sales Solution provides your business with a scalable media-rich foundation so you can focus on what matters most: your customers.

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Accelerator Components

Ad Sales Management brings cross-channel planning and execution, automated client reporting, and campaign optimization together on a single platform to help drive revenue for publishers. Maximize advertising revenue by bringing together media planning across channels and analyzing campaign performance from multiple first- and third-party sources. Our accelerator components include:

Relationship Manager
The Media Relationship Manager enables your team to better manage every complex agency, advertiser, and brand relationship in one easy to use component. It provides the ability to configure and define relationship types the way you want while easily defining the agency of record and understanding key contacts. You’ll gain insight into complex relationships to understand key contacts.
Projections Tool
Save time and gain insight into your high-level revenue forecasts earlier for upfronts, scatter, and more on early-stage opportunities, without the need to input vast amounts of media plan details. You can quickly identify early-stage spend projections by advertiser and agency, while viewing projected revenue by the categories you sell (i.e. broadcast vs. digital vs. print). Get access to high-level forecasts earlier with insight into configurable categories of spend and expected dates of delivery.
Pricing Toolkit
The Pricing Toolkit enables your team to quickly and easily add your products to any Salesforce opportunity. Unique attributes for every product ensure each line item price is automatically calculated using the real-time media calculator. It provides the ability to manage and sell multiple media types the way you want, and sell across broadcast, digital, print, and more with custom attributes and rate cards for every product you sell. You can quickly produce detailed media plan summaries by product, flight dates, and other key reporting values.
Revenue Scheduler
Automatically schedule the revenue for every opportunity based on how your business sells and delivers campaigns across multiple product lines. From broadcast to digital and print, our revenue scheduler will give your teams the ability to forecast everything from a single platform. Whether you need revenue aggregated monthly based on daily prorated values or evenly distributed across calendar quarters, our MRS empowers you with a real-time view of revenue and allows you to compare your revenue forecasts with your actuals.
Revenue Schedule with Splits
Take your revenue scheduling to the next level with revenue splits across your sales team to ensure the right people get recognized for their sales efforts. Media sales can be complicated, but whether a sale involves one, two, or ten team members, our MRSS will keep your teams tracking towards their budgets with 100% accuracy.
Budget Manager
Track and manage budgets for your entire business from a single dashboard. Quickly review a seller, manager, or team’s current pacing against budgets and identify potential gaps so your team can focus on what drives revenue for your business. Budget Manager allows you to gain insight into upfront and scatter pacing by product category or other key values, and allows you the flexibility to support different budget models as your business grows.
Post Sales Manager
Seamlessly transition from sales to execution with built-in Salesforce processes configured by media type. Ensure the proper steps are followed with flags, triggers, and approvals designed to ensure what gets sold is delivered correctly every time across linear, digital, and print products from a single platform.
Dashboards and Reports
Each accelerator comes with a curated and configurable collection of media specific dashboards and reports, including: Weighted Scheduled Pipeline; Booked vs. Delivered Revenue; Detailed budget pacing; Revenue splits by opportunity and seller; and Revenue roll-ups by advertiser, agency, and brand.

It’s time to reimagine digital ad sales — how publishers can transform their operations

Over the last five years, the media industry has experienced exponential growth driven by the digital transformation of ad sales. But digital ad sales teams have often failed to keep up with this transformation, still using manual processes to manage customer relationships and inventory. The good news? With new technologies, digital ad sales teams can streamline business processes, improve workflow integrations, and create a single view of the customer. Hear how digital sales organizations can succeed in this webinar with Adweek.

Watch the Adweek webinar

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Custom Salesforce solutions for your business help grow revenue through customer engagement

Media and entertainment companies can leverage the Silverline Media Ad Sales Solution to rapidly design, launch, and monetize media experiences from anywhere by unifying the customer experience across channels and lines of business.