Ad Sales Solutions
Manage digital and traditional advertising sales planning, execution, and measurement — all on one platform.
The Silverline Media Ad Sales Solution powered by Salesforce Media Cloud is designed to get your business up and running on Salesforce faster. Built on Salesforce Media Cloud’s media-rich data model foundation, our pre-built configurable package accelerates your time to value with centralized ad sales, campaign execution, and reporting designed specifically for broadcast, print, digital, and more.
As the media landscape continues to evolve, today’s ad sales and operations teams have to navigate challenges from the convergence of media organizations through M&A to the increased demand for data-based decision making. Relying on disparate and legacy systems, siloed data and teams, and a lack of unified reporting to sell, deliver, and grow your revenue is a battle. The Silverline Media Ad Sales Solution is future proofing your business to ensure you have a scalable upgradable path as you move along your Salesforce journey.
Accelerator Components
The Silverline Media Ad Sales Solution is specifically designed around a standard ad sales process. Only Ad Sales Accelerators created on Media Cloud allow you to drive a faster time to value from the investment by bringing cross-channel planning and execution, automated client reporting, and campaign optimization together on a single platform. Our accelerator components include:
-
Relationship Manager
Enables your team to better manage every complex agency, advertiser, and brand relationship in one easy to use component. The Media Relationship Manager provides the ability to configure and define relationship types the way you want while easily defining the agency of record and key contacts.
-
Projections Tool
Save time and gain insight into your high-level revenue forecasts earlier for upfronts, scatter, and more on early-stage opportunities, without the need to input vast amounts of media plan details. You can quickly identify early-stage spend projections by advertiser and agency, while viewing projected revenue by the categories you sell (i.e. broadcast vs. digital vs. print). Get access to high-level forecasts earlier with insight into configurable categories of spend and expected dates of delivery.
-
Pricing Toolkit
Enables your team to quickly and easily add your products to any Salesforce opportunity. The Pricing Toolkit includes unique attributes for every product to ensure each line item price is automatically calculated using the real-time media calculator. It provides the ability to manage and sell multiple media types the way you want, and sell across broadcast, digital, print and more with custom attributes and rate cards for every product you sell. You can quickly produce detailed media plan summaries by product, flight dates, and other key reporting values.
-
Revenue Scheduler
Automatically schedule the revenue for every opportunity based on how your business sells and delivers campaigns across multiple product lines. From broadcast to digital and print, our revenue scheduler will give your teams the ability to forecast everything from a single platform. Whether you need revenue aggregated monthly based on daily prorated values or evenly distributed across calendar quarters, our MRS empowers you with a real-time view of revenue and allows you to compare your revenue forecasts with your actuals.
-
Revenue Schedule with Splits
Take your revenue scheduling to the next level with revenue splits across your sales team to ensure the right people get recognized for their sales efforts. Media sales can be complicated, but whether a sale involves one, two, or ten team members, our MRSS will keep your teams tracking towards their budgets with 100% accuracy.
-
Budget Manager
Track and manage budgets for your entire business from a single dashboard. Quickly review a seller, manager, or team’s current pacing against budgets and identify potential gaps so your team can focus on what drives revenue for your business. Budget Manager allows you to gain insight into upfront and scatter pacing by product category or other key values, and allows you the flexibility to support different budget models as your business grows.
-
Post Sales Manager
Seamlessly transition from sales to execution with built-in Salesforce processes configured by media type. Ensure the proper steps are followed with flags, triggers, and approvals designed to ensure what gets sold is delivered correctly every time across linear, digital, and print products from a single platform.
-
Dashboards and Reports
Each accelerator comes with a curated and configurable collection of media specific dashboards and reports, including: Weighted Scheduled Pipeline; Booked vs. Delivered Revenue; Detailed budget pacing; Revenue splits by opportunity and seller; and Revenue roll-ups by advertiser, agency, and brand.
It’s time to reimagine digital ad sales — how publishers can transform their operations
Over the last five years, the media industry has experienced exponential growth driven by the digital transformation of ad sales. But digital ad sales teams have often failed to keep up with this transformation, still using manual processes to manage customer relationships and inventory. The good news? With new technologies, digital ad sales teams can streamline business processes, improve workflow integrations, and create a single view of the customer. Hear how digital sales organizations can succeed in this webinar with Adweek.
Watch the Adweek webinar
Custom Salesforce solutions for your business help grow revenue through customer engagement
Media and entertainment companies can leverage the Silverline Media Ad Sales Solution to rapidly design, launch, and monetize media experiences from anywhere by unifying the customer experience across channels and lines of business.
-
Agency
Work with your clients to deliver meaningful customer experiences, and empower them to build more effective marketing campaigns around every consumer.
-
Broadcast
Take control of your broadcast sales by syncing your sales, production, traffic, and finance teams on one powerful platform that can help your business meet and exceed its sales goals.
-
Gaming
To remain in the game, publishers are adapting their businesses and changing the way they engage with customers by boosting member retention, driving new member acquisition, and expanding market share.
-
Publishing
Publishers rely on many disparate systems and programs to keep media planning, production, and finance organized and on task. Our Salesforce solutions for publishers provide a single view of truth across multiple products in one unified platform.
-
Retail
Retailers can easily operate increasingly complex inventory and tracking from one integrated Salesforce system as they build their media networks.
