Salesforce for Ad Sales
Manage digital and traditional advertising sales planning, execution, and measurement — all on one platform.
Mphasis Silverline Media Ad Sales Solution
The Silverline Media Ad Sales Solution, powered by Salesforce Media Cloud, helps you get up and running on Salesforce faster. Built on a media-rich data model, our pre-configured package streamlines ad sales, campaign execution, and reporting for broadcast, print, digital, and more.
As media organizations continue to evolve through M&A and the explosion of data-driven decision-making, legacy systems and siloed data are holding teams back. Our solution unifies operations and future-proofs your business with a scalable, upgradeable path on Salesforce.
Ad Sales Accelerator Components
Ad Sales Accelerators drive time to value with cross-channel planning, execution, reporting, and campaign optimization all on a single platform. Our accelerator components include:
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Relationship Manager
Enable your team to configure and define relationship types and manage every agency, advertiser, and brand relationship in one easy-to-use component.
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Projections Tool
Gain early insight into high-level revenue forecasts by category and delivery date without detailed media plans, quickly identify early-stage spend projections by advertiser and agency, and view projected revenue by the categories you sell.
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Pricing Toolkit
Quickly produce detailed media plan summaries by product, flight dates, and other key reporting values, and automatically calculate each line item price using the real-time media calculator.
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Revenue Scheduler
Forecast revenue by category, advertiser, and agency, create spend projections based on the timeframe of your choosing, and receive a real-time view into revenue forecasts to compare with your actuals.
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Revenue Schedule with Splits
Take your revenue scheduling to the next level with revenue splits across your sales team to ensure the right people get recognized for their sales efforts.
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Budget Manager
Track and manage budgets for your entire business from a single dashboard, quickly review current pacing against budgets, and identify potential gaps so your team can focus on what drives revenue.
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Post-Sales Manager
Seamlessly transition from sales to execution with built-in Salesforce processes using flags, triggers, and approvals designed to ensure accurate delivery across linear, digital, and print products from a single platform.
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Dashboards and Reports
Each accelerator comes with a configurable collection of media-specific dashboards and reports, including: Weighted Scheduled Pipeline; Booked vs. Delivered Revenue; Detailed Budget Pacing; Revenue Splits by Opportunity and Seller; and Revenue Roll-Ups by Advertiser, Agency, and Brand.
Transform the way advertising is purchased with self-service
How can your media organization unleash its inventory without having to increase sales staff or working hours? With a media self-service portal, you can sell 24/7, speed up the sales cycle, and reduce the administrative burden on your team — freeing them up for more important tasks.
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Salesforce Solutions for Ad SalesRapidly design, launch, and monetize media experiences from anywhere by unifying the customer experience
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Ad Tech
Optimize your Salesforce experience with custom applications designed specifically for your unique ad tech platform.
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Agency
Work with your clients to deliver meaningful customer experiences and empower them to build more effective marketing campaigns around every consumer.
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Broadcast
Take control of your broadcast sales by syncing your sales, production, traffic, and finance teams on one powerful platform.
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Gaming
Stay in the game by boosting member retention, driving new member acquisition, and expanding your marketing share.
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Out of Home
From simple sales management to digital asset management (DAM) and revenue recognition, automate more of your business to keep up with trends in out-of-home advertising.
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Publishing
Combine media planning, production, and finance in a single source of truth to stay organized and on task.
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Retail
Easily operate increasingly complex inventory and tracking from one integrated Salesforce system to build your media network.
Retail Media Networks
Transforming ad sales in the changing media industry
Taking advantage of new opportunities starts with using technology to enable the results that matter most to media companies, and the shortest path from idea to action to result starts with trusted partners that know the media industry inside and out. That’s where Slack, Salesforce, and Silverline shine. Our new eBook, created in collaboration with […]
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