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Ad Sales Solutions

Manage digital and traditional advertising sales planning, execution, and measurement — all on one platform.

The Silverline Media Ad Sales Solution powered by Salesforce Media Cloud is designed to get your business up and running on Salesforce faster. Built on Salesforce Media Cloud’s media-rich data model foundation, our pre-built configurable package accelerates your time to value with centralized ad sales, campaign execution, and reporting designed specifically for broadcast, print, digital, and more.

As the media landscape continues to evolve, today’s ad sales and operations teams have to navigate challenges from the convergence of media organizations through M&A to the increased demand for data-based decision making. Relying on disparate and legacy systems, siloed data and teams, and a lack of unified reporting to sell, deliver, and grow your revenue is a battle. The Silverline Media Ad Sales Solution is future proofing your business to ensure you have a scalable upgradable path as you move along your Salesforce journey.

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Accelerator Components

The Silverline Media Ad Sales Solution is specifically designed around a standard ad sales process. Only Ad Sales Accelerators created on Media Cloud allow you to drive a faster time to value from the investment by bringing cross-channel planning and execution, automated client reporting, and campaign optimization together on a single platform. Our accelerator components include:

It’s time to reimagine digital ad sales — how publishers can transform their operations

Over the last five years, the media industry has experienced exponential growth driven by the digital transformation of ad sales. But digital ad sales teams have often failed to keep up with this transformation, still using manual processes to manage customer relationships and inventory. The good news? With new technologies, digital ad sales teams can streamline business processes, improve workflow integrations, and create a single view of the customer. Hear how digital sales organizations can succeed in this webinar with Adweek.

Watch the Adweek webinar
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