Salesforce for Music
Salesforce solutions for the music industry
From streaming services to global concert tours, the music industry represents a wide variety of technological needs, whether it’s managing subscriptions, marketing the latest music-making products, or providing customer service for concertgoers.
The music business is burdened by divided data sources — web-based entertainment, streaming stages, ticket deals — resulting in a limited view of the customer. Salesforce resolves this issue by unifying information, providing a complete understanding of craftsman and fan connections.
Many music companies rely on multiple systems and programs to keep production organized and on task. Salesforce Media Cloud unifies both B2B contacts for sales and service as well as B2C contacts for service and marketing, and Salesforce also offers dealer portals and customer portals that can connect into both Sales and Service Clouds.
Salesforce for the Music Industry
Our packages are quick ways to see ROI that we’ve implemented before in the music industry.
Subscription Package
For those looking to improve D2C sales and subscriptions of their products.
• Subscription management
• United customer profile
• Self-service supportDistribution and Monetization Package
For those looking to manage royalties and payouts in a B2B or B2C scenario.
• CPQ, royalties, and pricing
• Onboarding and enablement
• Partner relationship managementCommunity and Loyalty Package
For those looking to engage with new experiences and increase customer loyalty.
• Personalization and identity management
• Community engagement
• Loyalty management
Sales Management
Interested in getting back to proactive sales engagements and looking to automate existing purchasing relationships?
We can help:
- Streamline your sales and business development process to ensure you never miss a step
- Manage artist, producer, and brand relationships with ease
- Manage your B2B sales pipeline with a customer portal
Service Management
Looking for automation to help your service team focus on what’s important and streamline your customer experience?
We can help:
- Streamline B2B sales portal with service chatbots to resolve customer issues
- 360 view of sales and service in one console
- Reduce your time to resolution
Marketing Management
Looking for automation to help your marketing team reach new customers and up-sell current subscribers?
We can help:
- Create effective lead conversion marketing journeys
- Help cross-sell by leveraging AI-based journeys
- Create brand templates that decrease development time
Online Music Store Sees Increased Revenue with Salesforce Marketing Cloud Personalization
As a highly distributed company that grew organically and via acquisition, this Online Music Store saw a great opportunity in consolidating to Salesforce’s marketing stack. By leveraging data to deliver individualized experiences, the Music Store saw a 150% increase in engagement and $120,000 increase in monthly revenue.
Read the full success story.
Our Clients
Why Choose Silverline?
Our Salesforce-certified media experts understand your business and know exactly how Salesforce for the music industry can be tailored to achieve your business objectives. Applying our experience building industry-leading applications for some of the world’s most influential in the music industry, we can show your team how to get more from your Salesforce investment.