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Biotech and Pharma

Own the patient experience from start to finish.

The pharma model that worked for years won’t be sustainable for long. There are too many new external pressures and emerging opportunities with technology. Successful companies will embrace the change to transform their business while keeping the patient front and center in a completely compliant manner. Our industry knowledge and technical expertise can help companies navigate the opportunities before them.
Mike Knapp Director, Life Sciences

The intersection of deep industry and technology expertise

In a high risk, high reward industry, Biotech and Pharma companies have a significant balance to strike. While competing for price, access, and part of the patient experience, you also have to meet rising expectations in an increasingly consumer-centric ecosystem.

 

At its core, the Biotech and Pharma space exists to bring life-changing medicines to a highly regulated market. But today, the need to satisfy patients, providers, payers, regulatory agencies, and shareholders alike — while staying ahead of the competition — takes the right technologies at the right time. We have consultants with real experience in Biotech and Pharma… no learning curve required.

Trends impacting customer engagement in Biotech and Pharma

Several trends have emerged that Biotech and Pharma companies need to pay attention to in order to remain competitive, including:

  • The acquisition of companies or molecules by Pharma creates integration challenges
  • The rise of other stakeholders like specialty pharmacy and healthcare organizations that are also striving to engage the same patient
  • The continuous focus on how to bring medicines to market faster or fail sooner through better R&D approaches
  • Increased focus on reaching both patients and healthcare providers at the time and manner they want

 

We understand that Pharma and Biotech companies have different relationships

They have radically different stakeholders such as patients and caregivers, healthcare providers, insurers (payers) and pharmacy benefit managers, retail and specialty pharmacy providers, industry thought leaders, and advocacy groups. To benefit from these relationships in ways that are suited to your unique needs, we focus on solutions that help with the following:

  • Patient support programs

    Pairing key ecosystem and patient journey knowledge from subject matter experts with the right Salesforce products makes it easy for your organization to create personalized patient support programs that deliver a great experience.

Oncology-Immunology Startup

Through gene therapy, a biotech startup planned to empower patients' own immune systems to combat cancer by re-engineering patient’s T-Cells. With solutions created for such specialized needs and highly sensitive genetic materials, this client knew they needed to take the utmost precautions to meet compliance and security measures and FDA chain of custody standards. They wanted to ensure, given the sensitivity of their line of business, that technology did not get in the way of curing cancer.

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Managed Services

Many Salesforce customers and consultants focus all of their energy on the initial configuration of the platform but haven’t considered their long-term strategies for continued success.

Most of the hard work begins after go-live and as things change, the work never ends. At Silverline, we have years of experience helping our clients thrive after implementation. Learn more about how we can help drive ongoing success for your Salesforce Org.

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