Salesforce for Medical Devices
The intersection of patient engagement, data-driven outcomes and emerging technologies.
Medical Device companies play a crucial role in improving patients’ lives with specialized instruments for diagnosis, treatment, or support.
We understand these needs vary by device, customer, and development lifecycle, and we’re here to help navigate them.
Customer engagement challenges for Medical Device companies
The challenges Medical Device companies face vary by department, whether it’s product development, R&D, marketing, or patient engagement. These challenges can include:
Reducing cost and time of R&D
Aggregation of clinical trial data
Measuring marketing channel effectiveness and synergies
Analyzing marketing spend/ROI
Moving toward precision/personalized medicine
Solutions for Medical Device Companies
The Medical Devices field is complex, and we have consultants with real industry experience to help assist you in your journey to better outcomes and greater ROI — no learning curve required.
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Data Integration and Interoperability
Beyond collecting and sharing data with stakeholders, it’s critical to ensure your internal IT infrastructure can support updates and maintain a single source of truth for data integrity.
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Patient Engagement
Patients today are more informed, creating challenges in how to engage them, balance data control, and enable the right interactions with HCPs — challenges we’ve solved with automated Salesforce-powered patient journeys.
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Analytics
You must demonstrate ROI of marketing and engagement efforts to justify spend and deliver a personalized customer experience. We’ll guide you through Salesforce Marketing Cloud’s analytics tools customized to measure the outcomes you care about.
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Measuring Health Outcomes
Medical Devices companies now have the ability to collect and provide data that results in better treatment approaches and personalized medicine. We can guide you on best practices in a regulatory and privacy compliant manner to harness your data.
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Optimizing Performance with Training
External stakeholders and internal functions need quick, intuitive access to information. We’ve developed learning experiences via the Salesforce platform that allow for accuracy, real-time access, and quick updates to ensure proper device usage.
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Leveraging New Technologies
IoT, AI, and remote monitoring in other industries sound great, but are they right for you? Technology without strategy is meaningless and risky. Our industry expertise and certified technology architects can help you navigate and leverage the best solutions for your business.
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Increasing Clinical Trial Speed
Industry professionals are looking toward remote monitoring devices as a way to operate trials with greater geographic reach, and while there are many regulatory considerations, it is achievable via integration of data and mobile solutions tied to the Salesforce platform.
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Patient Support Programs
Pairing key ecosystem and patient journey knowledge from subject matter experts with the right Salesforce products makes it easy for your organization to create personalized patient support programs that deliver a great experience.
Innovating Pharma and Medtech with Salesforce Life Sciences Cloud
The pharmaceutical and medtech industries are tackling some of the toughest challenges in healthcare, from improving patient care to navigating complex regulations. Salesforce Life Sciences Cloud is stepping in as a powerful tool to help these industries work smarter, not harder. By combining AI, real-time data, and advanced tools, Life Sciences Cloud creates...
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Improved sales processes and ROI for a leading Medical Device manufacturer
As Designs for Vision increased their sales — both in terms of revenue and sales resources — it became increasingly difficult for management to track sales activity. Additionally, lead management became challenging, as leads were coming in faster than the DVI team could respond to them.
Mphasis Silverline implemented Sales Cloud for DVI, enabling them to capture basic sales functions in a unified, Salesforce-based relational database. Case Management functionality was built through the portal to address issues with lead-to-case conversion, improve case visibility and security, and incorporate other case enhancements.
Read the success story
Success after implementation with Managed Services
Many Salesforce customers and consultants focus all of their energy on the initial configuration of the platform but haven’t considered their long-term strategies for continued success. Medical Device companies are faced with questions like:
- Does my Salesforce Org have the proper workflows, compliance, integrations, and data views in place to deliver what users need — while also protecting the organization?
- Are customer complaints driving innovation?
- How can I deliver the insights internal and external stakeholders demand?
- How do we manage change?
Most of the hard work begins after go-live and as things change, the work never ends. At Mphasis Silverline, we have years of experience helping our clients thrive after implementation. Learn more about how we can help drive ongoing success for your Salesforce Org.
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