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Medical Devices

The intersection of patient engagement, data-driven outcomes and emerging technologies.

Medical Devices companies are at the forefront of healthcare transformation. The ecosystem is looking toward them for real-time data to prove their economic value, real world outcomes, adherence success, and the effective use of new technologies while staying compliant and maintaining data integrity. With Silverline’s firsthand industry knowledge of the required journeys and pitfalls to avoid, coupled with our Salesforce Platinum level Partnership designation, we are best positioned to help you navigate and execute in this fast-changing space.
Mike Knapp Director, Life Sciences

We help support changing needs

Companies in the Medical Devices space are tasked with the important work of improving patients’ lives with instrumentation and devices designed to diagnose, prevent, monitor, manage a chronic disease, or compensate for injury or disability. The needs vary by device, customer, and development lifecycle — and we know how to help Medical Devices companies support those changing needs.

The challenges Medical Devices companies face vary by department, whether it’s product development, R&D, marketing, or patient engagement. These challenges can include:

  • Reducing cost and time of R&D
  • Aggregation of clinical trial data
  • Measuring marketing channel effectiveness and synergies
  • Analyzing marketing spend/ROI 
  • Moving toward precision/personalized medicine

Stay ahead of today’s biggest trends

  • Data Integration / Interoperability

    In addition to ensuring the device is collecting, analyzing, and sharing to proper stakeholders (i.e., health insurers, hospital systems, physician staff, patients, and caregivers), it’s important that you’re able to figure out internal IT infrastructure to support updates and internal system tie-ins to maintain data integrity with a singular source of truth.

  • Consumerization of the patient and patient engagement

    Patients have become more informed, which presents some challenges in the medical devices space — how to engage them, how much data control they should have, and how to foster the right conversation/interaction with HCPs. We’ve created thousands of patient journeys that have been automated via the Salesforce platform.

  • Measurement / Analytics

    You need to be able to understand and demonstrate ROI of marketing channel efforts, and measure the effectiveness of patient engagement initiatives in in order to justify spend and provide a personalized customer experience. We can guide you through the data analytics tools embedded in Salesforce Marketing Cloud customized to measure the outcomes you need.

  • Measuring health outcomes

    Medical Devices companies now have the ability to collect and provide data that results in better treatment approaches and personalized medicine. There is a lot of data to harness, summarize, and ultimately affect treatment approach. We can guide you on best practices in a regulatory and privacy compliant manner.

  • Optimizing performance through internal and external training

    External stakeholders (e.g., nurses, Group Purchasing Organizations, doctors, lab technicians, patients) and internal functions (e.g., call center operators, salespeople) need quick, intuitive access to information. We’ve developed learning experiences via the Salesforce platform that allow for accuracy, real-time access, and quick updates to ensure proper device usage.

  • Leveraging and integrating new technologies

    IoT, AI, and remote monitoring in other industries sound great, but are they right for you? Technology without strategy is meaningless and risky. Our industry expertise and certified technology architects can help you navigate and build solutions that leverage the best solutions for your business.

  • Increasing clinical trial speed through broader geographic reach

    As part of a larger strategy to speed trial enrollment and increase geographic reach, the industry is looking toward remote monitoring devices as a way to operate trials. While there are many regulatory considerations, it is achievable via integration of data and mobile solutions tied to the Salesforce platform.

Where industry experience meets technology expertise

The Medical Devices field is complex, and we have consultants with real industry experience to help assist you in your journey to better outcomes and greater ROI — no learning curve required.

Designs for Vision

As DVI increased their sales — both in terms of revenue and sales resources — it became increasingly difficult for management to track sales activity. Additionally, lead management became challenging, as leads (especially webbased leads) were coming in faster than the DVI team could respond to them. These challenges extended...

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Managed Services

Many Salesforce customers and consultants focus all of their energy on the initial configuration of the platform but haven’t considered their long-term strategies for continued success. Medical Device companies are faced with questions like:

  • Does my Salesforce Org have the proper workflows, compliance, integrations, and data views in place to deliver what users need — while also protecting the organization?
  • Are customer complaints driving innovation? 
  • How can I deliver the insights internal and external stakeholders demand?
  • How do we manage change?

Most of the hard work begins after go-live and as things change, the work never ends. At Silverline, we have years of experience helping our clients thrive after implementation. Learn more about how we can help drive ongoing success for your Salesforce Org.

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