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Salesforce Marketing Automation Services

Mphasis Silverline helps you get the most value out of your marketing technology while enabling you to build a world-class team.

Simplify your marketing tech stack and maximize your ROI.

Today's marketers juggle more tools than ever. At Mphasis Silverline, we bring the strategy and technical expertise you need to turn complexity into clarity.

Our team knows your industry, your tech, and your challenges. We’ve been in your shoes. We’ll help you build a roadmap that drives quick wins, long-term value, and a high-performing marketing team.

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Industries

  • Financial Services

    Leverage personalized, omnichannel engagement by centralizing member and prospect data. Attract new customers with branded content, special offers, and customer stories that align to growth targets.

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  • Healthcare & Life Sciences

    Deliver personalized health journeys across channels. Foster patient loyalty while driving better outcomes by engaging patients with care reminders, wellness tips, and relevant content.

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  • Media & Entertainment

    Deepen fan relationships and promote content across channels. Create unified audience profiles and then deliver personalized recommendations and experiences to convert subscribers and surface relevant entertainment.

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  • Travel and Transportation

    Keep travelers connected throughout their journeys with tailored messaging across channels. Promote seamless experiences through personalized alerts, smart content, and proactive customer service.

  • Hospitality

    Surprise and delight guests by understanding preferences across stays to deliver VIP recognition and tailored promotions. Optimize loyalty programs while creating memorable visits.

  • High Tech

    Engage consumers with relevant content, special offers, and device tips tailored to individual preferences and usage patterns. Build brand loyalty with tailored interactions and relevant media backed by unified data and analytics.

  • Communications

    Build client loyalty through customized promotions and proactive notifications based on service usage and bundle inclusions. Migrate subscribers easily and upsell additional services.

  • Retail & Consumer Goods

    Offer personalized product recommendations, tailored promotions, and loyalty incentives based on purchase history and browsing behavior. Deliver post-sale nurturing like ratings requests or related products.

  • Energy & Utilities

    Support satisfied customers by providing usage insights and billing notifications. Promote paperless billing adoption and share energy efficiency education. Guide customers seamlessly through digital transformation.

Marketing Cloud ExpertiseOur Salesforce Marketing Automation consultants can help you across the entire Marketing Cloud suite

Faster time to value

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Marketing Cloud expertise. Real-world industry know-how.

With 10+ years specializing in Salesforce, we bring deep cross-cloud expertise and a collaborative approach to every engagement. Whether you’re in financial services, healthcare, or media, we help you accelerate time to value and build high-performing marketing teams.

  • With over 75+ marketing automation engagements and over 70+ Marketing Cloud accreditations/certifications, we have the technical expertise to help with any situation

  • We have Marketing Cloud experts that have been in your industry and know how to optimize your digital campaigns and help lead your next innovation

  • Experts across multiple clouds — including Financial Services Cloud, Health Cloud, Media Cloud, Experience Cloud, Sales Cloud, Service Cloud, and more — helping create connected experiences quickly and easily

  • We work directly with or on your team to help fill the skill gap. We want to make sure we are a seamless part of your team, making sure we are leveling up your team as we go.

Case Studies

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Ready to see results?

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The latest from our marketing automation team

Media & Entertainment

5 Agentforce Use Cases to Accelerate the Ad Sales Cycle

2025 is shaping up to be a year of immense change across industries, and media organizations need to adapt to stay ahead in a rapidly changing advertising landscape. When we look at traditional large media entities, there is a...
Data and Integrations

Data Strategy in a Post-Cookies World: An Unexpected Turn

In 2021, we wrote about Google’s plans to phase out third-party cookies by 2022. However, the landscape has dramatically shifted since then. In a surprising turn of events, Google announced this week that it no longer...
Music

How Salesforce Helps Music Companies Innovate and Grow

While much of the media and entertainment industry is still recovering from the major losses of the past few years, music stands out as one area that is actually growing stronger every year.  According to IFPI’s Global Music...
Financial Services

Salesforce Announces Marketing Cloud Growth to Empower SMBs

This week, Salesforce announced Marketing Cloud Growth, a new edition of Marketing Cloud aimed at small and medium B2B companies to drive growth efficiently with CRM, AI, and data. It is the first iteration of Marketing Cloud...
Provider

Personalization in Healthcare: 6 Keys To Successful Patient Experiences

Implementing patient experience use cases with Marketing Cloud Personalization requires careful planning, data integration, and consideration of privacy and security. In addition, we recommend a collaborative approach involving...
Healthcare & Life Sciences

How Salesforce Overcomes the Google Analytics HIPAA Hurdle

In December 2022, the U.S. Department of Health and Human Services (HHS) issued a bulletin that introduced new challenges for marketers in the healthcare industry by shedding light on additional requirements for compliance with...
Salesforce Platform

7 Salesforce Data Cloud Best Practices

Let’s pretend we’re a contestant on Jeopardy!, and the answer is: This software company was Data Cloud customer zero, giving it access to 1.2 billion customer records. The question: What is Salesforce?  Before becoming the...
Banking

Business Banking Marketing Strategies to Enhance Experiences

A bank’s relationship manager (RM) plays a pivotal role in helping its business customers reach their financial goals. However, according to interviews that McKinsey conducted with executives at more than 15 banks, a majority...
Financial Services

6 Steps to a Successful Marketing Cloud Personalization Implementation 

According to 2,500 global marketing decision-makers surveyed in the Salesforce Marketing Intelligence Report, the top desired improvement they want in the customer experience over the next year is more personalized content and...
Financial Services

Pardot vs. Marketing Cloud: Which Solution is Right for You?

In one corner, you have Team Marketing Cloud Account Engagement, a B2B platform, and in the other, you have Team Marketing Cloud, a B2C platform. These two often battle it out for the hearts and minds of Salesforce users...