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Salesforce Marketing Automation Solutions

A comprehensive approach to marketing automation from Pardot to Marketing Cloud and beyond.

Combining robust technology and service augmentation

Great marketing automation helps businesses grow by automating processes across marketing, sales, and service. At the same time, marketing automation software helps build relationships with current and potential customers. But how do you begin to operationalize automation or see ROI on it?

It takes a combination of teamwork and technical knowledge to identify, implement, and continuously deliver results with Salesforce marketing automation solutions. At Silverline, we work with our clients to understand their needs and goals. Then we develop an action plan for repeatable success with their marketing automation platform.

Marketing automation recommendations tailored to your business

Our team works with clients to review and define a customized marketing automation roadmap. Together, we create a prioritized action plan to align with your marketing strategy. A few of the foundational areas where we focus include:

Pardot Consulting and Marketing Cloud consulting from Silverline

We know Salesforce and the extensive use cases and benefits of its best-in-class marketing automation solutions, Pardot and Marketing Cloud. We’ll help your team take full advantage of what each marketing automation tool has to offer, such as:

  • email marketing campaigns
  • lead generation and lead scoring
  • business growth
  • social media management

Pardot consulting

Pardot is a marketing solution focused on creating meaningful connections, generating more pipeline, and helping sales teams close more deals. Built on Salesforce, Pardot helps you engage buyers wherever they are with personalized, branded campaigns. It also understands their steps from beginning to end, tracking and achieving formerly difficult-to-capture ROI in real time.

Silverline’s Pardot consulting approach helps you get the most out of the solution’s capabilities, including:

  • building data-driven programs that put the customer in charge of their buyer journey
  • mapping out and testing assets and touchpoints to better understand customer behaviors and their intent
  • surfacing insights to better understand campaign performance and make changes accordingly
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Marketing Cloud consulting

Marketing Cloud enables you to curate user-specific journeys across channels and devices. This makes it easier to deliver relevant communications at the right time during key touchpoints. Silverline’s Marketing Cloud consulting approach takes every possible interaction and engagement into consideration. We guide clients throughout distinct 1:1, branded journeys for their b2c and b2b marketing automation needs.

Our Marketing Cloud experts can help you automate personalized experiences and update your engagement tactics. We’ll guide you through integrated solutions for customer journey management. We can build processes for your team to perform content creation and data analysis. We also provide end-to-end support to improve your existing Marketing Cloud solution.

 

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Marketing automation advisory services

Wherever you are on your marketing automation journey, we can help you reach your goals. Our team can guide you through actionable steps to understand your unique needs and find the solution that’s right for you. In particular, we focus on:

  • detailed strategic and tactical planning
  • the needs of your internal and external stakeholders
  • a commitment to automating important customer communications and interactions
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Why partner with Silverline on your Salesforce marketing automation journey?

We have 10+ years of experience specializing in Salesforce technologies with practices dedicated to financial services and healthcare. We bring a collaborative mentality to every project. At a glance, we provide:

  • Marketing automation services across advisory, implementation, and ongoing managed services engagements
  • An industry-specific point of view on key marketing journeys
  • Expertise with integrations for Financial Services Cloud and Health Cloud
  • A human-centered design approach to user experience and customer journey mapping
  • Success proven through 75+ marketing automation-focused client engagements
  • A team of Marketing Cloud consultants and Pardot consultants with every possible Salesforce marketing certification, including:
    • Marketing Cloud Administrator, Marketing Cloud Consultant, Marketing Cloud Developer, Marketing Cloud Email Specialist, Pardot Consultant, and Pardot Specialist
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Prove it: ROI on Marketing Cloud

Our client Axcess Financial saw a 3x lift in originations with Marketing Cloud and Financial Services Cloud.

“Before we were very siloed. We had our retail customers and we had our online customers. Now we’re able to bridge the gap to view and understand a whole collective of customers. So it doesn’t matter if they’re retail or online anymore. We can holistically cover everyone versus breaking down into those silos.”

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Ready to discuss your Salesforce marketing automation needs with our team?

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