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Salesforce Marketing Automation Solutions

A comprehensive approach to marketing automation from Pardot to Marketing Cloud and beyond.

Combining robust technology and service augmentation

When done well, marketing automation helps businesses grow by automating marketing processes across marketing, sales, and service, and culminating in personalized experiences. But how do you begin to operationalize automation or see ROI on it?

It takes a combination of teamwork and technical knowledge to identify, implement, and continuously deliver results with Salesforce marketing automation solutions. At Silverline, we work with our clients to understand their needs and goals and ultimately develop an action plan for repeatable success with marketing automation.

Marketing automation recommendations tailored to your business

These are a few of the foundational areas our team reviews and defines with clients in order to create a customized marketing automation roadmap and prioritized action plan:

Pardot Consulting and Marketing Cloud consulting from Silverline

We know Salesforce and the extensive use cases and benefits of its best-in-class marketing automation solutions, Pardot and Marketing Cloud.

Pardot consulting

Pardot is a marketing solution focused on creating meaningful connections, generating more pipeline, and helping sales teams close more deals. Built on Salesforce, Pardot helps you engage buyers wherever they are with personalized, branded campaigns while also understanding their steps from beginning to end, understanding and achieving formerly difficult-to-capture ROI.

Silverline’s Pardot consulting approach helps you get the most out of the solution’s capabilities, including: building data-driven programs that put the customer in charge of their buyer journey, mapping out and testing assets and touchpoints to better understand customers and their intent, and surfacing insights to better understand campaign performance and make changes accordingly.

Marketing Cloud consulting

Marketing Cloud enables you to curate user-specific journeys across channels and devices — making it easy to deliver relevant communications at the right time during key touchpoints. Silverline’s Marketing Cloud consulting approach takes every possible interaction and engagement into consideration, helping guide clients throughout distinct 1:1, branded journeys.

Whether you need integrated solutions for customer journey management, content creation, data analysis, or end-to-end support to improve your existing Marketing Cloud solution, our Marketing Cloud consulting practice can help you automate personalized experiences and update your engagement tactics.

Marketing automation advisory services

Wherever you are on your marketing automation journey, we can help you reach your goals. With detailed strategic and tactical planning, a focus on the needs of your internal and external stakeholders, and a commitment to automating important customer communications and interactions, our team can guide you through actionable steps to understand your unique needs and find the solution that’s right for you.

Why partner with Silverline on your Salesforce marketing automation journey?

With 10+ years of experience specializing in Salesforce technologies with practices dedicated to financial services and healthcare, we bring a collaborative mentality to every project. At a glance, we provide:

  • Marketing automation services across advisory, implementation, and ongoing managed services engagements
  • An industry-specific point of view on key marketing journeys
  • Expertise with integrations for Financial Services Cloud and Health Cloud
  • A human-centered design approach to user experience and customer journey mapping
  • Success proven through 75+ marketing automation-focused client engagements
  • A team of Marketing Cloud consultants and Pardot consultants with every possible Salesforce marketing certification, including: Marketing Cloud Administrator, Marketing Cloud Consultant, Marketing Cloud Developer, Marketing Cloud Email Specialist, Pardot Consultant, and Pardot Specialist

Prove it: ROI on Marketing Cloud

Our client Axcess Financial saw a 3x lift in originations with Marketing Cloud and Financial Services Cloud.

“Before we were very siloed. We had our retail customers and we had our online customers. Now we’re able to bridge the gap to view and understand a whole collective of customers. So it doesn’t matter if they’re retail or online anymore. We can holistically cover everyone versus breaking down into those silos.”

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Ready to discuss your marketing automation needs with our team?

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