Salesforce Marketing Cloud Engagement
With Marketing Cloud Engagement, Mphasis Silverline helps you reach your customers, at scale, on any device or channel
Marketing Cloud Engagement is the core of Salesforce Marketing Cloud’s suite, allowing you to create and tailor content specific to each customer across email, advertising, mobile, e-commerce, social media, customer communities, and more.
Marketing Cloud Engagement Products
Create an omnichannel marketing approach to improve engagement with your customers and prospects with Marketing Cloud Engagement’s toolset.
Email Studio
Create and manage all of your email content, including proofing, list selection, and email sending. A/B test emails to optimize open rates and click through rates.
Mobile Studio
Create and manage all of your mobile content, including SMS, push notifications, and WhatsApp messages.
Advertising Studio
Leverage your first-party data to advertise on Google, Facebook, LinkedIn, Twitter, and more. Target existing customers and acquire new ones by building audience segments and using lookalike audiences.
Journey Builder
Create multichannel journeys for customers and prospects through email, mobile, and advertising. Leverage different actions and create logic branches based on attributes or real-time customer behavior.
Content Builder
Create all of your content in one place and leverage it throughout Marketing Cloud, including Email Studio and Mobile Studio.
Organize your content in folders, filter it, and search to find what you’re looking for. Easily create content with drag-and-drop functionality.
Campaign Analytics
Analyze and improve your campaign performance with email, mobile, and journey analytics.
Integrate with Google Analytics so you can understand the full customer journey.
Improve functionality with AI in Marketing Cloud
Salesforce’s AI features are constantly expanding. With Marketing Cloud Engagement, you can use AI capabilities such as Einstein Send Time Optimization to optimize email send times based on time zones of the recipient and the time of day they’re most likely to open an email. You can also use frequency optimization features to prevent inundating customers with too frequent emails.
Marketing Cloud Engagement Services
Mphasis Silverline’s Marketing Cloud services will help you get the most out of Marketing Cloud Engagement, improving your customer experience and helping you achieve your business goals.
Marketing Consulting
We'll help you identify opportunities and strategies to level up the ways you approach digital marketing and optimize your Salesforce systems.
Implementation
Mphasis Silverline collaborates with you to plan, design, and deploy tailored solutions that meet your organizational and technology needs.
Journey Design
Capturing and clarifying the path the consumer takes as they interact with your organization.
Data + Analytics
Validating the quality and availability of the data required to execute and measure marketing campaign success. Real-time access to data is critical and we will work with you to assess the impact and value of your campaigns.
Strategic Support
Ongoing technical, executional, quality assurance, and strategic support to help you continually optimize the ways your team uses Salesforce.
A Customized Multi-channel Solution to Better Serve CareMount Medical Patients and Staff
CareMount Medical wanted a single source of truth — a solution that would streamline their processes , save both patients and staff valuable time, and simplify the patient journey. Mphasis Silverline helped CareMount implement Marketing Cloud to help improve their patient experience and increase the operational efficiency for their team with a multichannel, personalized solution. Marketing Cloud helped communicate follow-up care reminders, preventative care outreach, and referrals
Read the full story here
Why choose Mphasis Silverline?
Mphasis Silverline is a top Salesforce partner with over a decade of experience serving companies in the financial services, healthcare, and media and entertainment spaces. Our consultants specialize in these verticals, and often have first-hand experience working in these industries.
In addition to our industry expertise, we also bring our expertise across the full range of Marketing Cloud products, with 75+ marketing automation engagements and 70+ Marketing Cloud accreditations/certifications. Our goal is to be a strategic partner for our clients, establishing a shared vision of success and then bringing an engagement strategy to life with Marketing Cloud.
We're ready to help
Learn more about how Silverline can help you with Marketing Cloud Engagement.
