Salesforce Marketing Cloud
Reach your customers, at scale, on any device or channel
Why Marketing Cloud?
Marketing Cloud allows you to connect with your customers (both B2C and B2B) through personalized and targeted messaging. Marketers can quickly create and tailor content specific to each customer across email, advertising, mobile, e-commerce, social media, customer communities, and more.
Salesforce’s State of Marketing report confirms that 84% of marketers use AI, a number that will only grow in years to come.
Marketing Cloud’s artificial intelligence gives you the power of predictive recommendations to identify the customers most likely to engage with you and send them on personalized one-on-one journeys.
What Salesforce Marketing Cloud provides
Interactions involving personalized, empathetic engagement have never been more critical. Marketing Cloud allows your team to deliver content that resonates with an individual's unique needs, and invites continued interaction.
Engage with your customers
Understand customer signals and behavior and segment with Audience Studio.
Gather customer and market feedback with Social Studio.
Create and activate content with Email, Mobile, Advertising, and Social Studios.
Identify future customers
Use current customer data to target potential customers.
Leverage intelligent content that targets and learns from their actions.
Send them on journeys that move them across the sales cycle more quickly.
Personalize your messaging
Create experiences with Journey Builder and Account-Based Marketing.
Orchestrate interactions in real-time with Interaction Studio.
Surface insights with Einstein to make decisions and understand users with Engagement History Dashboards.
Optimize your output
Connect and analyze marketing performance data to optimize every investment with Datorama.
Improve engagement, conversion and ROI with Einstein AI.
Connect all of your marketing initiatives with other departments through Salesforce Customer 360.
Marketing Cloud Social Studio
Improve how you listen to, publish for, and engage with your customers across social media channels.
Marketing Cloud Audience Studio
Capture and activate data from any source on a unified data management platform (DMP).
Marketing Cloud Journey Builder
Build 1-to-1 customer journeys across all channels and departments.
Einstein Content Selection
Leverage drag-and-drop functionality to add AI content to every section of your email.
Einstein Content Reporting
Track asset-level performance across messages and across subscribers in real-time to understand which pieces of content are performing best and to support overall content optimization
Harnessing the power of Salesforce
The shift to digital is more important than ever. Built as a completely digital-first platform to meet customer, client, and user needs, Salesforce Customer 360 brings together sales, service, marketing, commerce, custom apps, analytics, and more.
Salesforce has also built core technologies like mobile, AI, workflow, app builder, communities, voice, and the highest security levels into every app on the platform, allowing the user to leverage the newest technologies quickly. Salesforce can be tailored to any business; it’s a trusted, scalable, and flexible platform that will ultimately deliver the ROI your business needs right now.
A Customized Multi-channel Solution to Better Serve CareMount Medical Patients and Staff
CareMount Medical wanted a single source of truth — a solution that would streamline their processes , save both patients and staff valuable time, and simplify the patient journey. Silverline helped CareMount implement Marketing Cloud to help improve their patient experience and increase the operational efficiency for their team with a multichannel, personalized solution. Marketing Cloud helped communicate follow-up care reminders, preventative care outreach, and referrals.
Read the full story here
Why partner with Silverline on your Marketing Cloud journey?
A rapidly changing business landscape, innovations, and disruptions reflect the need for digital transformation. Customers expect an experience that is simple and intuitive to interact with your organization.
Silverline tailors digital transformation solutions to meet your needs. From strategy and implementation to managed services, we guide our clients to success — enabling continuous value with the Marketing Cloud and Salesforce platform.
We leverage best practices acquired through more than a thousand implementations, with a team of professionals with profound, varying experiences in consulting and technical roles. We know Marketing Cloud, and we’re ready to combine your needs with the power of the platform.
