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Jacob Hayes Expands Role Leading Data Cloud and AI Innovation at Silverline

By 05.21.24
Reading time: 2 minutes

Mphasis Silverline announced today that Jacob Hayes will take on an expanded role as GTM Lead for Data Cloud and AI. Jacob joined Mphasis Silverline in September 2022, and has been instrumental in helping businesses harness the power of Data Cloud, Personalization, and AI to truly understand their customers and deliver personalized experiences that foster loyalty and growth. He is energized to lead Mphasis Silverline’s efforts in this space, helping our clients leverage Salesforce’s cutting-edge capabilities to gain a competitive edge.

“Jacob’s enthusiasm and passion for solving problems have made him a vital part of our team over the past two years,” said Eric Nelson, SVP, Technology and Specialty. “His combined experience with data, AI, and marketing across many industries gives our client’s an expert viewpoint into how Salesforce solutions can resolve their challenges, and his innovative thought leadership shines a light on the immense opportunities this technology provides.”

Jacob has over 10 years of solution consulting and technical experience within Salesforce Marketing Cloud, Personalization, Data Cloud, Sales Cloud, and Service Cloud. Prior to joining Mphasis Silverline, Jacob was a Solution Architect for Salesforce Professional Services. As a proven Salesforce practice leader and architect, Jacob lives at the intersection of marketing technology and transformational customer experiences. 

From planning enterprise engagements to executing personalization at scale, he combines technical proficiency with creativity to realize each brand’s disruptive CX vision. The aspect he finds most rewarding is witnessing the “aha” moments when all the platforms, integrations, and customizations lead to clicking use cases that make consumers take notice … and action. Every interaction on the journey, from website to mobile app to connected devices and beyond, comes to life through intuitive designs grounded in a data-driven strategy.

“I’m thrilled to take on this new role and be at the forefront of Salesforce’s transformative Data Cloud and AI solutions,” said Jacob. “With data as the cornerstone and AI as the engine, I’m eager to redefine how businesses engage with their customers through personalized experiences that truly resonate. Together, we’ll chart an innovative course, driving adoption of Data Cloud and AI to unlock growth and deliver bottom-line impact for our clients.”

“Having spent a decade crafting data-driven engagement strategies, I’m humbled by the chance to lead our clients into the realm of AI-powered personalization,” said Jacob. “While the world of data and AI is rapidly evolving, I’m committed to continuous learning and leveraging our team’s expertise to stay ahead of the curve. We’ll work tirelessly to solidify Mphasis Silverline’s position as an industry leader, delivering transformative Salesforce solutions that drive real results.”

Learn more about our Salesforce Data Cloud and AI solutions.

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