Subscriber Lifecycle Management
Engage and manage your customer lifecycles
Streaming service consumption patterns are shifting
From movies and shows to music and gaming, there are a lot of streaming services available with new services continuously popping up. The competition for consumer attention is fierce and attracting, supporting, and retaining customers is getting more and more difficult. Streaming services face challenges such as fickle viewers readily jumping from one service to another or cost-conscious consumers investing in fewer services.
Manage your entire subscriber lifecycle
To keep loyal and happy customers, streaming services must provide value at each stage of the subscriber lifecycle. Built on Salesforce Media Cloud, Salesforce Subscriber Lifecycle Management aligns customer journeys with a media company’s core processes. With a single platform, you can deliver a more personalized subscriber experience from acquisition to retention and beyond.
Subscriber Acquisition
• Drive engagement with personalized subscriber journeys and intelligent recommendations.
• Onboard your new subscribers with a media-specific, flexible product catalog that personalizes the acquisition process.
• Rapidly launch new products and bundles with an advanced pricing, promotions, and discounts engine, and customizable interfaces.
Customer Care
• Ensure every customer receives great service through full- and self-service channels, ultimately increasing subscriber satisfaction.
• Scale self-service with immediate access to answers through a knowledge base, forums, and communities.
• Elevate subscribers’ care experience by leveraging Slack for case swarming to quickly resolve issues.
Subscriber Retention
• Combat churn with the Subscriber Lifecycle Management AI-powered predictive analytics to inform your business retention strategies.
• Drive stickiness through intelligently triggered tailored media recommendations.
• Grow your subscriber’s lifetime value with an end-to-end loyalty platform.
Subscriber Growth
•Boost your average revenue per user (ARPU) with intelligent upsell and cross-sell recommendations based on subscriber interests, historical insights, and current promotions.
•Accelerate time to market with integrations into Salesforce Revenue Cloud and third-party invoice and billing systems with flexible enrollment and charging options.