Subscriber Lifecycle Management
Engage and manage your customer lifecycles.
Streaming services are reshaping how audiences engage with content
From movies and shows to music and gaming, there are a lot of streaming services available with new services continuously popping up. The competition for consumer attention is fierce and attracting, supporting, and retaining customers is getting more and more difficult as viewers invest in fewer services.
Manage your entire subscriber lifecycle
To drive loyalty and customer retention, streaming services must provide value at every stage of the subscriber lifecycle. Built on Salesforce Media Cloud, Salesforce Subscriber Lifecycle Management aligns customer journeys on a single platform for a personalized experience.
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Subscriber Acquisition
- Boost engagement with personalized journeys and intelligent recommendations
- Quickly launch new products and bundles with advanced pricing, promotions, and customizable interfaces
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Customer Care
- Deliver exceptional customer service across full and self-service channels
- Scale self-service support with instant answers via knowledge bases and communities
- Resolve issues faster with Slack-powered case swarming
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Subscriber Retention
- Reduce churn with AI-powered predictive analytics
- Boost engagement with smart media recommendations
- Increase subscriber’s lifetime value with an end-to-end loyalty platform
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Subscriber Growth
- Boost average revenue per user (APRU) with intelligent upsell and cross-sell recommendations
- Accelerate time to market through Salesforce Revenue Cloud integrations and flexible billing, enrollment, and charging options
3 Strategies to Personalize Subscription Lifecycle Management
“Your Netflix account is for you and the people you live with—your household.” That’s the message that Netflix shared in May as it cracked down on password sharing. Millions of viewers groaned in response as their days of scrounging off family and friends came to an end. But despite industry doubts, the crackdown paid off, […]
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