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Subscriber Lifecycle Management

Engage and manage your customer lifecycles

Streaming service consumption patterns are shifting

From movies and shows to music and gaming, there are a lot of streaming services available with new services continuously popping up. The competition for consumer attention is fierce and attracting, supporting, and retaining customers is getting more and more difficult. Streaming services face challenges such as fickle viewers readily jumping from one service to another or cost-conscious consumers investing in fewer services.

Manage your entire subscriber lifecycle

To keep loyal and happy customers, streaming services must provide value at each stage of the subscriber lifecycle. Built on Salesforce Media Cloud, Salesforce Subscriber Lifecycle Management aligns customer journeys with a media company’s core processes. With a single platform, you can deliver a more personalized subscriber experience from acquisition to retention and beyond.

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