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Salesforce for Ad Tech

Tailored ad solutions for your unique platform.

Our team of media experts can build and design custom apps for ad tech platforms such as DSPs, SSPs, exchanges, and more to optimize your Salesforce experience.

Salesforce Solutions for Ad Tech Companies

  • Sales Management

    Improve your team’s visibility from the first contact to signed contracts with every client. Use our Salesforce accelerators to gain insight into account management, sales projections, pipeline schedules, and real-time sales analytics.

  • Ad Operations

    Simplify the transition from sales to ad operations to delivery teams with automated onboarding, intelligent ad apps, and real-time performance tracking. Enhance customer engagement and improve third-party integrations with direct connections to Salesforce via Mulesoft.

  • Reconciliation and Finance

    Complete your customer 360-degree view with complete transparency from lead to revenue recognition with integrated Salesforce advanced advertising solutions. Empower every employee with real-time access to pipeline status, analytics, integrations to finance platforms, and revenue insights.

  • Beyond Ad Sales

    Empower resellers with branded content, enhance the customer experience with an online community that has easy-to-access content, and enable customers to purchase products within a dynamic e-commerce experience.

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TAPAD uses Salesforce for deeper engagement across platforms

The world’s largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious and unified approach to connecting with consumers across screens. Mphasis Silverline helped the company bring sales and operations onto a single platform by building and integrating Opportunity Product Scheduler onto Tapad’s existing Salesforce system.

Read the success story

Media & Entertainment Case Studies

The latest from our media & entertainment team

Media & Entertainment

Mphasis Silverline and Placements.io Partner to Automate Digital Media Workflows

As both traditional publications and retail media networks continue to evolve, media and entertainment organizations are struggling to maintain data across disconnected systems and ensure a seamless sales process. Sales reps...
Media & Entertainment

How the AdFund Accelerator Streamlines Media Campaign Funding

With the rapid growth of retail media networks around the world, retailers are taking on new responsibility to manage a variety of different types of ad campaigns for their vendors. As we remarked at the top of the year in our...
Media & Entertainment

5 Agentforce Use Cases to Accelerate the Ad Sales Cycle

2025 is shaping up to be a year of immense change across industries, and media organizations need to adapt to stay ahead in a rapidly changing advertising landscape. When we look at traditional large media entities, there is a...
Data Cloud

Leverage Unstructured Data in Salesforce Data Cloud to Power AI Processes

In the AI-driven era of customer engagement, data isn’t just fuel — it’s the engine. But AI models are only as powerful as their data. The rise of generative AI, machine learning, and predictive analytics has increased demand...
Media & Entertainment

2025 Retail Media Advertising Trends Driving Growth

We’ve been keeping an eye on the rise of retail media for a few years now, but not even we could have predicted just how much the industry would grow in such a short period of time. Reports forecast that by 2027, retail media...
Agentforce

How to Build A Data Strategy for Agentforce Success

You’ve heard about Agentforce and seen how it works, but how do you prepare your organization to effectively implement AI Agents for your unique data environment? Agentforce’s Atlas Reasoning Engine relies on access to...
Salesforce Platform

Streamline Incentive Compensation Management with Salesforce Spiff

In February 2024, Salesforce expanded its portfolio by acquiring Spiff, an app that helps sales teams streamline their incentive compensation management and commission calculations. As companies face increasing competition in...
Agentforce

Salesforce Agentforce: What You Need to Know

AI has become a top priority for organizations all across the tech industry, so excitement was high around what AI innovations Salesforce had in store for Dreamforce this year. The big reveal? Agentforce, the next generation of...
Media & Entertainment

How Salesforce Helps Music Companies Innovate and Grow

While much of the media and entertainment industry is still recovering from the major losses of the past few years, music stands out as one area that is actually growing stronger every year.  According to IFPI’s Global Music...
Media & Entertainment

Media Catalyst Accelerates Ad Sales Planning and Forecasting

An issue that we commonly hear is that ad sales organizations often struggle with early-stage sales pipeline recognition and reporting. The creation of a media plan can be a time-consuming process involving multiple teams, and...

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