Salesforce for Broadcast
Transform how you sell, deliver, and bill for broadcast media.
Broadcast remains a powerful ad medium, but outdated tools and spreadsheets can limit sales and collaboration.
We help broadcasters modernize with Salesforce, streamlining upfront, scatter, and OTT sales on one unified platform.
Salesforce Solutions for Broadcast
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Sales Management
Improve your sales team’s efficiency with Salesforce accelerators and custom applications that provide real-time access to media plans and pipeline data. Manage upfront and scatter sales, track relationships, and oversee your pipeline growth.
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Ad Operations
Simplify the handoff from sales to ad operations and delivery teams with automated workflows and real-time visibility. Track delivery, compare booked ad units and delivery metrics, and avoid delays and costly mistakes with Salesforce.
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Finance
Our expert Salesforce consultants and developers ensure you get the most from your Salesforce investment with direct integrations to DSPs, linear order management systems, and ad-serving platforms for end-to-end transparency.
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Beyond Ad Sales
Elevate your Salesforce experience with custom community applications that give employees, customers, partners, and resellers a centralized, branded hub for seamless access and collaboration. Deliver personalized marketing journeys and boost engagement beyond the platform.
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Global broadcaster improves forecasting with Salesforce
When this global broadcasting company found itself plagued with missed forecasts due to poor visibility and reporting, they turned to Mphasis Silverline to configure Salesforce and give each account executive a 360-degree view of their business.
Read the success story
