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Transform how you sell, deliver, and bill for broadcast media.

Broadcast media is one of the most powerful advertising mediums, with unrivaled reach and influence among a wide variety of audiences. But if you’re selling broadcast ad placements using outdated software or complicated spreadsheets, you’re missing out on potential sales opportunities, unchecked mistakes, and avenues for increased collaboration.

Our Salesforce-certified media experts have worked with the world’s leading broadcasters and know which custom applications you need to meet your business objectives and adapt to broadcast advertising trends. Silverline enables Salesforce to manage your upfront, scatter, and OTT business, ensuring you have management visibility and seller enablement through a single platform.

Global broadcaster improves forecasting with Salesforce

When this global broadcasting company found itself plagued with missed forecasts due to poor visibility and reporting, they turned to Silverline to configure Salesforce and give each account executive a 360-degree view of their business.

Read the success story

Sales Management

Improve your sales team’s efficiency from start to finish with every client. Take advantage of our Salesforce accelerators and let your custom applications do the heavy lifting. Ensure your sales team has real-time access to the information they need, like media plans being pitched and scheduled pipeline, to improve how they upsell and cross-sell from a single platform.

  • Manage your upfront and scatter sales process from a single platform
  • Understand agency, advertiser, and brand relationships with ease
  • Effectively manage the entire sales pipeline with in-depth detail

Ad Operations

Simplify the transition from sales to ad operations and delivery teams while ensuring all client data is seamlessly shared. Our team of Salesforce experts can automate the handoff with customized applications and built-in alarms to better execute every campaign.

  • Streamline and automate the transition from sales to delivery
  • Quickly compare performance between booked ad units and delivery metrics
  • Easily identify campaign delivery status to avoid delays and costly mistakes


Our expert Salesforce consultants and developers ensure you get the most from your Salesforce investment with direct integrations to DSPs, linear order management systems, and ad serving platforms for end-to-end transparency. Complete your 360-degree view of the customer with real-time access to:

  • Sales and pipeline progress
  • Advanced sales analytics
  • Campaign delivery status
  • Finance and invoicing

Beyond Ad Sales

Take your Salesforce experience to the next level and delight your employees, customers, partners, and resellers with custom community applications.

  • Empower employees and customers with a central location to access the information they need anytime, from anywhere
  • Enhance your team’s collaboration with partners and resellers in a branded experience
  • Take customer engagements beyond the platform with personalized marketing journeys for every customer
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