The Media Self-Service Solution
Silverline and Salesforce are transforming the way advertising is purchased.
The media industry is evolving and the way media companies do business is changing.
The push to do more with less and drive higher yield from inventory has created the need for Silverline’s Media Self-Service solution.
Do more with less
The Media Self-Service solution powered by Salesforce Service Cloud is an ideal solution for both large media enterprises and smaller publishers that are looking to unleash their inventory without having to increase sales staff or working hours and provide even more value to their clients.
The self-service portal allows you to sell 24/7 without increasing your overhead. Sales staff can work smarter as administrative tasks are reduced and handled within the portal, and the back and forth during the sales cycle is virtually non-existent, allowing them to focus on more important tasks. Advertisers receive the concierge service they expect while sales reps can focus on other tasks but be available to help if needed.
The Self-Service JourneyStart Your Self-Service Journey
The self-service portal provides a roadmap for each stage of the media buying journey, with each phase building upon the previous as it builds in complexity.
Step 1:
Client Request and Approval ManagementThe first step of the journey manages the direct-advertiser sales process and creates a centralized location for the client experience on the self-service portal.
This initial project includes key activities such as media plan requests, RFP and campaign brief submissions, client support, and media plan review and approval.
Ultimately helps to improve customer satisfaction and reduce response time.
Step 2:
Post-Sales Management and Campaign InsightsCreate a complete 360 view of your customer across sales, ad operations, and client support with full visibility across sales and post-sales processes.
The key components of this stage include campaign delivery reporting, incremental order requests, and sponsorship opportunity management via shared sponsorship calendar.
Gives you delivery and campaign execution insights, decreased case volumes, and cross-sale opportunities between sponsorships and traditional media.
Step 3:
Empowering ClientsThe third stage unlocks the full power of the Salesforce platform, increasing revenue with self-service media buying while decreasing custom service costs.
Key elements include ongoing campaign management, advertiser lead media plan creation, integration with billing and invoicing systems, and chatbots to aid in case deflection and resolution.
Sets you apart by being able to connect with external stakeholders through speaking their language.