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Salesforce solutions to manage media planning, production, and finance.

Publishers rely on many disparate systems and programs to keep media planning, production, and finance organized and on task. Our Salesforce-certified media experts understand your business and know exactly how Salesforce for publishers can be tailored to achieve your business objectives. Applying our experience building industry-leading applications for some of the world’s most influential print and digital publishers, we can show your team how to get more from your Salesforce investment.

Salesforce helps NY Mag become a digital enterprise

“With our customized solution Silverline has laid the foundation for us to effectively use the data … on a daily basis. Silverline helped us leverage our data to make well-informed decisions at all levels — from executives to sellers.” – Jeanette Galloway, Director of Business Operations, New York Magazine

Read the success story

Sales Management

Our custom-built media sales applications enable Salesforce to provide the insights and visibility you need to improve sales, with transparency from the first contact to the insertion order. Giving your sales teams instant access to the information they need, such as pitched media plans and scheduled pipeline, means they are empowered to cross-sell and upsell the right products from one platform.

  • Streamline your sales and business development process to ensure you never miss a step
  • Manage agency, advertiser, and brand relationships with ease
  • View your weighted scheduled pipeline in a single interface, with the visibility for greater insights

Ad Operations

Imagine you could streamline the handoff from sales to ad operations and delivery teams to avoid costly mistakes and delivery issues. Our custom-built applications simplify the transition with automated workflow management to provide built-in alerts that mitigate risk at every stage of a campaign.

  • Streamline and automate the transition from sales to delivery
  • Avoid process errors with automation unique to your business
  • Quickly identify delivery issues to avoid costly mistakes


Our expert Salesforce consultants and developers help you get the most from your Salesforce investment with direct integrations to DSPs, SSPs, and other ad-serving platforms for end-to-end transparency. Complete your customer 360-degree view with real-time access to:

  • Sales and pipeline progress
  • Campaign delivery status
  • Finance and invoicing

Beyond Ad Sales

Take your Salesforce investment to the next level with customized applications for employees, customers, partners, and resellers.

  • Provide employees with a central location to access content to support your customers
  • Help customers find the information they need anytime, from anywhere
  • Enhance your team’s collaboration with partners and resellers in a branded experience
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