The Silverline Blog
Industry insights, Salesforce news, and more
Dreamforce
Don’t Miss These Dreamforce 2022 Healthcare Sessions
Reading time: 3 minutes
Believe it or not, this year Dreamforce is celebrating 20 years. What started as a small gathering of 1,000 Salesforce customers in San Francisco for the first-ever Dreamforce has since become the largest software conference in the world, with tens of thousands of attendees. You may have perused the over 1,000 available sessions and narrowed...
Payer
How to Provide a Better Shop and Enroll Member Experience
Reading time: 4 minutes
Sales and marketing have historically not been a central focus in the payer space. The attention has concentrated on claims, adjudication, and the provider network. But one area of sales and marketing continues to be a vital tactic of every payer marketer’s strategy – shop and enroll. It is the role of the sales and...
Healthcare
A Day in the Life: Brad Killam
Reading time: 3 minutes
Job Title: Co-GM and Managing Director, Healthcare Start Date: December 2015 Tell us a fun fact or something interesting about yourself? I live in Stow, MA with my wife, Andrea, and our seven-year-old Bullmastiff, Grizzly. I am an avid outdoorsman and an obsessed woodworker. I spend the spring months fly fishing the rivers throughout New...
Payer
How Payers Can Leverage Salesforce Industries to Improve Member Retention
Reading time: 4 minutes
We all have that favorite streaming series we’ve sat down and binged for hours. And as soon as the player asks if you want to go to the next episode, you quickly say, ‘yes, more please.’ Usually it’s because you are enjoying the show and anticipate what will happen next will be even better. The...
Payer
3 Ways Contact Center Operations Impact Member Satisfaction
Reading time: 4 minutes
Members expect their service provider’s contact center to assist them with anytime, anywhere access to their personalized health information and to provide proactive support to answer their questions and address their concerns. But many payers are unable to deliver this high level of quality service because their member services agents lack the unified view of...
Payer
Consumerism in Healthcare: Adding Value with Salesforce Health Cloud
Reading time: 4 minutes
Expectations, we all have them. Maybe for you, it’s the expectation that the barista will make your coffee at just the right temperature. Or that you’ll get a text from that special someone on your birthday. Perhaps you even have certain expectations about what you’re about to read in this blog post (we promise it...
Payer
Jason Gelsomino Joins Silverline as Senior Director, Healthcare Payer Go-To-Market Lead
Reading time: < 1 minute
We’re thrilled to announce that Jason Gelsomino has joined our Healthcare practice as Senior Director, Payer Go-To-Market Lead. In this new role, Jason will partner with health insurance companies to help them identify new ways to leverage technology solutions that drive transformation, growth, and measurable ROI. Silverline has always believed in the importance of investing...
Payer
How UI/UX Design Enhances Member Services Interactions
Reading time: 4 minutes
Click! Change of address completed. Click! New insurance card issued. Click! Member claim processed. Every second, multiple clicks are being made at member services centers as agents jump from screen to screen to quickly access and process member inquiries. Each one of those clicks may take a second to perform, yet each is backed by...
Payer
How Salesforce Improves 4 Key Member Services Interactions
Reading time: 4 minutes
Calling a health insurance company’s member services number can often get a bad rap. Push 1 for a new card. Push 2 for an explanation of benefits. Push 3 to speak with a representative. Push 4 if you want to lose your sanity. In an instant access world, people have become used to having anything...
Payer
Why Member Services is the Key to Your Payer Strategy
Reading time: 4 minutes
On an episode of Curb Your Enthusiasm, the self-deprecating Larry David said, “You’re nothing without your health. Some people are nothing even with their health. I fall in that category, sometimes.” For many of your members, health may not be a top-of-mind concern, but without it, they have, well … nothing. People have a lot...