The Silverline Blog
Industry insights, expert Salesforce tips and tricks, and more
Healthcare
Becker’s Webinar Recap: A Prescriptive Approach to Value-based Care
On October 15, 2020, Silverline presented a webinar for Becker’s Hospital Review entitled “Post-Pandemic Decisions Accelerate Pace of Patient Access, Engagement, and Digital Experience Outreach.” During the presentation, I spoke about the steps to take when applying a prescriptive approach to value-based care, and the tools that can help you get there faster. Afterwards, there...
Healthcare
Event Recap: Salesforce Industries Summit for Healthcare and Life Sciences
Salesforce hosted its Industries Summit for Healthcare and Life Sciences on Wednesday, October 7th, 2020. With the launch of Salesforce Industries earlier this year, the summit focused on how Salesforce Industries and its capabilities are sure to enhance the way Healthcare organizations use Salesforce. The overall theme of the day was digital transformation, and how...
Healthcare
The Patient Engagement Journey: What it is and Why it Matters
Healthcare is under enormous pressure today. Patient expectations about their service and experience have changed over the years. Patients have more choices about their care, and they’re more empowered with information about what they want their care experience to be. They expect you to interact with them on their terms, not yours. And with COVID-19...
Healthcare
Understanding Healthcare’s Digital Front Door
As a society, we expect personalized, seamless experiences using our mobile devices and other easily accessible technology. The same focus on personalization, on demand, and self service that allow consumers to hail a car service, order delivery from a restaurant, or automatically restock basic toiletries is required and starting to occur in healthcare, too. Why...
Healthcare
BOSS Magazine Talks the Future of Healthcare CRM with Matt Gretczko
Silverline is featured as Best in Class for October 2020’s edition of BOSS Magazine, The Digital Issue. Titled, “Making Change that Matters,” the piece focuses on our work in the healthcare and life sciences industries, specifically our strides in patient engagement, digital transformation journeys, and addressing (closing) gaps in care. The changing pace of healthcare...
Healthcare
Silverline Supports Salesforce Work.com for Vaccines Launch
On September 30, 2020, Salesforce announced Work.com for Vaccines. This extension of its Work.com application allows customers to design, build, integrate, and manage their vaccine programs end-to-end, with a platform that is trusted, flexible, and can be deployed quickly. According to Salesforce, “manufacturing, distributing and safely administering an effective COVID-19 vaccine to billions, safely and...
Healthcare
How VMS BioMarketing Accelerated Digital Transformation with Silverline
A patient support network isn’t made up of just doctors or nurses. Through contracting with pharmaceutical and biotech companies, VMS BioMarketing provides clinical educator solutions focused on empowering healthcare providers and patients through product support, education, and training. VMS BioMarketing strives to make real, personal connections that help patients engage in their treatment regimen. This...
Healthcare
Webinar Recap: Intelligence-Oriented Outreach: Healthcare AI for Enterprise CRM
Silverline joined Symphony RM’s webinar to discuss Intelligence-Oriented Outreach and the rapid changes healthcare leaders have made to CRM strategy as a result of COVI9-19. The panel for this discussion included the insights from Greg Harrison, Chief Communications Officer at Southwestern Health Resources; Sheetal Shah, Chief Operations Officer at SymphonyRM; and Walter Groszewski, Vice President, Healthcare and Life Sciences Growth and Strategy at Silverline....
Healthcare
SymphonyRM and Silverline announce a new premier partnership
SymphonyRM and Silverline partner to deliver Health AI Powered Patient Engagement Software integrated with Salesforce Health Cloud and Marketing Cloud Press Release SymphonyRM today announced a new premier relationship with Silverline, a Salesforce Platinum Partner, that will leverage SymphonyRM’s HealthOS Data Platform combined with Silverline’s healthcare implementation standards acquired through more than a thousand Salesforce...
Healthcare
LinkedIn Live: Moving from Customer 360 to a 360 Ecosystem
There’s a lot of talk these days about customer 360, and focusing on all the aspects of customer care in healthcare and life sciences. But what if instead of just the consumer, it was an entire 360 ecosystem, with connected information reaching all corners of the healthcare domain? From consumer to clinical network to provider...