The Silverline Blog
Industry insights, Salesforce news, and more
Provider
The Traditional vs. Modern Healthcare Marketer: 6 Key Differences
Reading time: 3 minutes
The role of a traditional marketer within a healthcare organization and today’s modern digital healthcare marketer differ significantly due to the rapid advancement of technology and changing consumer behavior. If you’re part of a healthcare team tasked with driving organizational change toward digital transformation, it is likely that you will need to communicate the advantages...
Provider
Mitigating Referral Leakage with Provider Referral Patterning
Reading time: 6 minutes
According to an industry report, 78% of healthcare services and delivery leaders say the COVID-19 pandemic, and its transition to an endemic, has made controlling patient leakage a higher priority. The continuing lag in recovery and recuperation to reach normalized pre-pandemic new patient volumes and existing patient visit frequency from their established panels — coupled...
Healthcare
Top Benefits of Salesforce Marketing Cloud for Healthcare
Reading time: 4 minutes
Let’s face it, when you twist an ankle or take a tumble, the last thing on your mind is marketing. You’re focused on getting to the nearest emergency room stat, not on selecting an ER based on a hospital’s TV commercial. But there is huge potential for marketing in healthcare around non-emergency medical scenarios where...
Healthcare
Healthcare at Dreamforce: Automating with Salesforce Health Cloud
Reading time: 4 minutes
It was a busy few days at Salesforce Dreamforce for the Silverline Healthcare team between attending sessions and meeting face-to-face with prospects and clients. The team learned a lot about the concerns of our healthcare peers and shared how Silverline can help them conquer their challenges. After the Silverline team returned from Dreamforce, healthcare systems...
Healthcare
Don’t Miss These Dreamforce 2022 Healthcare Sessions
Reading time: 3 minutes
Believe it or not, this year Dreamforce is celebrating 20 years. What started as a small gathering of 1,000 Salesforce customers in San Francisco for the first-ever Dreamforce has since become the largest software conference in the world, with tens of thousands of attendees. You may have perused the over 1,000 available sessions and narrowed...
Payer
How to Provide a Better Shop and Enroll Member Experience
Reading time: 4 minutes
Sales and marketing have historically not been a central focus in the payer space. The attention has concentrated on claims, adjudication, and the provider network. But one area of sales and marketing continues to be a vital tactic of every payer marketer’s strategy – shop and enroll. It is the role of the sales and...
A Day in the Life
A Day in the Life: Brad Killam
Reading time: 3 minutes
Job Title: Co-GM and Managing Director, Healthcare Start Date: December 2015 Tell us a fun fact or something interesting about yourself? I live in Stow, MA with my wife, Andrea, and our seven-year-old Bullmastiff, Grizzly. I am an avid outdoorsman and an obsessed woodworker. I spend the spring months fly fishing the rivers throughout New...
Payer
How Payers Can Leverage Salesforce Industries to Improve Member Retention
Reading time: 4 minutes
We all have that favorite streaming series we’ve sat down and binged for hours. And as soon as the player asks if you want to go to the next episode, you quickly say, ‘yes, more please.’ Usually it’s because you are enjoying the show and anticipate what will happen next will be even better. The...
Healthcare
3 Ways Contact Center Operations Impact Member Satisfaction
Reading time: 4 minutes
Members expect their service provider’s contact center to assist them with anytime, anywhere access to their personalized health information and to provide proactive support to answer their questions and address their concerns. But many payers are unable to deliver this high level of quality service because their member services agents lack the unified view of...
Healthcare
Consumerism in Healthcare: Adding Value with Salesforce Health Cloud
Reading time: 4 minutes
Expectations, we all have them. Maybe for you, it’s the expectation that the barista will make your coffee at just the right temperature. Or that you’ll get a text from that special someone on your birthday. Perhaps you even have certain expectations about what you’re about to read in this blog post (we promise it...