The Silverline Blog
Industry insights, expert Salesforce tips and tricks, and more
Healthcare
LinkedIn Live: Moving from Customer 360 to a 360 Ecosystem
There’s a lot of talk these days about customer 360, and focusing on all the aspects of customer care in healthcare and life sciences. But what if instead of just the consumer, it was an entire 360 ecosystem, with connected information reaching all corners of the healthcare domain? From consumer to clinical network to provider...
Financial Services
How to Build a Better Contact Center with Salesforce and Vlocity
Contributing authors: Paul Le and Chris Kennedy Although customers are increasingly moving to digital channels, traditional contact center support will continue to remain an important service channel. At many contact centers, the ability to serve customers is negatively impacted by agent’s need to access multiple legacy applications — frequently with a need to re-key and...
Healthcare
Returning to Work Safely: How Salesforce Can Help
Employing Salesforce as your framework for delivering solutions has many benefits, made especially apparent as we’ve seen the impact of the COVID-19 Pandemic and return-to-work needs. A benefit of particular note during times of constant change, is that the agility of a technology platform allows for rapid development and deployment of solutions. Silverline has seen...
Healthcare
Building a 360 Ecosystem of Care: Enable Value-based Outcomes
In a 360 ecosystem of care, time spent with consumers is just the beginning of the story, and often not even the beginning of their healthcare journey. With new tools, technology, and processes implemented to manage a consumer’s well-being before, during, and between visits, healthcare organizations are positioning themselves to excel as systems and solutions...
Healthcare
How Can You Best Align Your Pharma Marketing and Sales Teams?
It’s time to fix the Marketing vs. Sales dynamic once and for all. For the near 20 years that I have been involved in Life Sciences as a marketer, everyone in the industry has discussed, analyzed, and problem-solved the dynamics of marketing and sales roles in engaging Health Care Professionals (HCPs) and growing the business....
Healthcare
Building a 360 Ecosystem of Care: Develop Stronger Consumer Relationships
Building a 360 ecosystem of care is no small undertaking. Once you’ve improved on your past standards and expanded your network of consumers and peers, it’s important to ensure your newfound relationships start and stay strong. Elevated experiences through higher engagement Going to the doctor, staying at a hospital, undergoing surgery — none of these...
Healthcare
Hospital Revenue Recovery in a Post-Quarantine World: Can it Be Done?
We’ve all been affected by the rise of Covid-19 and its resulting changes to our family and working dynamics. Beyond the impact individuals and communities have experienced due to the Coronavirus pandemic, hospitals and providers have been hit hard as they not only try to save lives, but save their livelihoods. In the US alone,...
Healthcare
Building a 360 Ecosystem of Care: Foster Your Network
In our quest to create a true ecosystem of care in the health and life sciences industries, we established the importance of connecting data. But what good is great data when shared in small circles? To really build an ecosystem, we need to make sure data is available to the care teams that need it...
Healthcare
What Are the Benefits of Salesforce Health Cloud?
You’ve heard about it, perhaps seen a demo, and even read up on some of the features of Salesforce Health Cloud. You’re well aware that it’s touted as the leading technology solution for those in healthcare. KLAS has repeatedly named Salesforce the #1 healthcare CRM. There’s a good deal of information available about the solution...
Healthcare
Mini Hackathon: How to Better Serve Customers through Integrated Data
In times of struggle, I’ve always been of the mind to try and help those in need. And in today’s world, my first thought is to look toward technology and the ways it can assist users in simplifying tasks, or making sense of information. To see what we could create around healthcare datasets, a few...