The Silverline Blog
Industry insights, Salesforce news, and more
Marketing Cloud
6 Steps to a Successful Marketing Cloud Personalization Implementation
Reading time: 7 minutes
According to 2,500 global marketing decision-makers surveyed in the Salesforce Marketing Intelligence Report, the top desired improvement they want in the customer experience over the next year is more personalized content and offers. They realize the benefits that personalization brings, like more engagement and loyalty to their company, by using Salesforce Marketing Cloud. Marketing Cloud...
Marketing Cloud
Pardot vs. Marketing Cloud: Which Solution is Right for You?
Reading time: 4 minutes
In one corner, you have Team Marketing Cloud Account Engagement, a B2B platform, and in the other, you have Team Marketing Cloud, a B2C platform. These two often battle it out for the hearts and minds of Salesforce users everywhere. However, we propose a fresh perspective where everyone can emerge as a winner by selecting...
Marketing Cloud
What is Salesforce Marketing Cloud Personalization?
Reading time: 3 minutes
Today, we experience personalization in many areas of our lives, from customizing furniture fabrics to adding heated seats to a new car. So why shouldn’t your marketing messages also be tailored to customer preferences? Personalization makes us feel acknowledged and understood by treating each customer as a unique individual. It strengthens the customer-company relationship, as...
Insurance
7 Strategies for Enhancing Insurance Agent Recruitment
Reading time: 4 minutes
Recruiting and onboarding new insurance agents can be a challenging process for insurance companies. It requires a careful balance between attracting top talent and ensuring that the agents feel engaged and supported from day one. By implementing effective strategies to better engage insurance agents during the recruiting and onboarding process, agencies and brokers can create...
Banking
Optimize Mortgage Processes with Encompass Salesforce Integration
Reading time: 3 minutes
Encompass is an industry-leading digital mortgage solution that addresses the challenge of fragmented data and inefficient processes within mortgage companies. It streamlines and centralizes data management, allowing mortgage lenders to integrate various aspects of their operations, from policy administration to claims processing. Silverline has developed a refined, bi-directional integration between Encompass and Salesforce, streamlining operations...
Banking
How to Leverage the New Financial Services Cloud Licenses
Reading time: 2 minutes
You may have heard Salesforce’s recent announcement about changes to its Financial Services Cloud licenses. Previously, Salesforce offered two licenses: Starter and Growth. That has changed to three new options: Financial Services Cloud Standard Financial Services Cloud for Sales Financial Services Cloud for Service Here we answer all your questions surrounding these new licenses. What...
Financial Services
Insurtech Trends Uncovered at ITC Vegas 2023
Reading time: 2 minutes
I had the privilege of attending ITC 2023 in Las Vegas last, gathering with insurance leaders, tech entrepreneurs, investors, and clients to learn about the latest insurtech trends and how technology is helping insurers navigate industry shifts. There was amazing networking, insightful thought leadership, new technology capabilities that can be leveraged to help insurers, and...
Salesforce
Elevate Your Digital Experience with Salesforce OmniStudio
Reading time: 3 minutes
In today’s digital era where innovation and insights go hand in hand, the world of digital transformation comes alive with stories. As a Specialty Director involved in Silverline’s solution and technical innovation, I deeply understand functional business requirements and ensure that technology solutions align seamlessly with our customers’ business objectives. Salesforce OmniStudio is a blend...
Wealth
Should You Enforce Financial Services Cloud Household?
Reading time: 3 minutes
Salesforce Financial Services Cloud provides functionalities to create groups of relationships so that you have the flexibility to organize your customers in ways that are meaningful to you. In the householding model, a household typically refers to a grouping or collection of related individuals or entities who share common financial interests and accounts. These related...
Wealth
How to Automate the Wealth Management Questionnaire for Prospects
Reading time: 3 minutes
According to the Salesforce Connected Financial Services Report, over a third of customers switched their wealth managers in the last year, with the top reason for switching being a desire for a better digital experience. Wealth management customers want to be able to access routine investment management services (61%) and conduct tax (57%) and financial...