How AIforce and Media Cloud Power Agentic Advertising
Our key Media & Entertainment takeaways from Dreamforce 2026, including new AI capabilities for Media Cloud.
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Media & Entertainment 5 Ways Companies are Innovating Retail Media Advertising
At NRF 2026: Retail’s Big Show, retail media advertising wasn’t just a side conversation, it was a headline topic. Experts made it clear that retail media networks (RMNs) are maturing into core revenue and customer engagement engines for retailers large and small, and U.S. retail media is projected...
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CalendarAnything How CalendarAnything Enhances Salesforce Field Service Mobile App
When employees in the field can’t see the full picture of what they need to do, there are the consequences: repeat visits, delays, wasted time, frustrated customers, and dispatch teams constantly firefighting. Salesforce Field Service is an excellent tool for getting the right workers to the right...
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Healthcare & Life Sciences 2026 Salesforce Trends Enhancing Engagement in Healthcare
2025 was a rollercoaster year for the healthcare & life sciences industry, and major shifts in the regulatory environment will have a direct impact on healthcare delivery for both providers and payers in 2026. This is in addition to an ongoing labor shortage, an aging population with increased...
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Media & Entertainment 2026 Salesforce Trends Shaping the Future of Media Advertising
We live in a world of unlimited content. Audiences want access to everything at any point in time, and while content may be unlimited, attention is not. Every publisher, newspaper, streaming service, video game company, and broadcaster is competing for the same few minutes of a consumer’s...
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Financial Services 2026 Salesforce Trends Driving Growth in Financial Services
The launch of Agentforce in 2024 ushered in a new era of AI-powered Salesforce solutions. 2025 was a pivotal year where financial services organizations started to discover the growth opportunities that emerge from implementing AI agents. It was also a year that taught Salesforce a lot about what...
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Healthcare & Life Sciences EJ Drust Joins Mphasis Silverline as GTM Leader for Healthcare & Life Sciences
Mphasis Silverline is excited to welcome EJ Drust as the GTM Lead for Healthcare & Life Sciences. EJ brings over three decades of leadership experience in bridging business strategy and technology execution. During his nine years at Salesforce, EJ spearheaded strategic initiatives to enhance...
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CalendarAnything Tanana Chiefs Conference Sees Immediate Savings with CalendarAnything
Tanana Chiefs Conference (TCC) is a non-profit organization that works toward meeting the needs and challenges for more than 10,000 Alaska Natives in Interior Alaska. TCC has a membership of Native governments from 42 Interior Alaska communities. The full Board of Directors includes 42...
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Financial Services How Agentforce for Insurance Streamlines 4 Key Processes
The rapid growth of AI technology across financial services has resulted in significant opportunity for insurance organizations, who are facing increased customer expectations of rapid service alongside an imminent talent shortage, with 50% of the current workforce approaching retirement within the...
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Financial Services Agentforce for Financial Services Accelerates Banking and Wealth Management
Beyond AI, it is an exciting time to work with U.S. financial institutions, including banks and wealth managers, of all sizes. In addition to the $84 trillion “Great Wealth Transfer” from Baby Boomers to subsequent generations, more Americans are invested in the US equity markets than at any other...
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Media & Entertainment How Data Cloud Clean Rooms Enable Ad Sales and Media Planning
Now that Dreamforce 2025 has come and gone, it’s time for us to take a step back and dig into all the latest announcements. One of the biggest announcements in the media ecosystem would be the introduction of Data Cloud Clean Rooms. This has been something our clients have been looking forward to...
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Healthcare & Life Sciences Azurity Pharmaceuticals Implements Salesforce to Drive International Growth
Mphasis Silverline’s CEO, Suresh Subbiah, and Senior Director, Sreeram Chakrapani, joined Ali Sharif, Global VP of CX Strategy & Digital Transformation at Azurity Pharmaceuticals, to discuss the evolving landscape of digital transformation via Salesforce in life sciences. Their conversation...
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Silverline News Keith Bourne Joins Mphasis Silverline as GTM Leader for EMEA
Mphasis Silverline is excited to welcome Keith Bourne as GTM Leader for EMEA. In his role at Mphasis Silverline, Keith will define and drive regional growth strategy through a combination of strategic planning and hands-on execution. This includes developing market-entry strategies, fostering key...
