How Tableau Next Enhances Salesforce AI Analytics
Most Salesforce organizations treat AI as something to switch on. The ones that succeed treat it as something to architect. Salesforce’s next-level AI analytics solution,...
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Financial Services Agentforce for Financial Services Accelerates Banking and Wealth Management
Beyond AI, it is an exciting time to work with U.S. financial institutions, including banks and wealth managers, of all sizes. In addition to the $84 trillion “Great Wealth Transfer” from Baby Boomers to subsequent generations, more Americans are invested in the US equity markets than at any other...
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Media & Entertainment How Data Cloud Clean Rooms Enable Ad Sales and Media Planning
Now that Dreamforce 2025 has come and gone, it’s time for us to take a step back and dig into all the latest announcements. One of the biggest announcements in the media ecosystem would be the introduction of Data Cloud Clean Rooms. This has been something our clients have been looking forward to...
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Healthcare & Life Sciences Azurity Pharmaceuticals Implements Salesforce to Drive International Growth
Mphasis Silverline’s CEO, Suresh Subbiah, and Senior Director, Sreeram Chakrapani, joined Ali Sharif, Global VP of CX Strategy & Digital Transformation at Azurity Pharmaceuticals, to discuss the evolving landscape of digital transformation via Salesforce in life sciences. Their conversation...
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Silverline News Keith Bourne Joins Mphasis Silverline as GTM Leader for EMEA
Mphasis Silverline is excited to welcome Keith Bourne as GTM Leader for EMEA. In his role at Mphasis Silverline, Keith will define and drive regional growth strategy through a combination of strategic planning and hands-on execution. This includes developing market-entry strategies, fostering key...
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Media & Entertainment Expanding Retail Media Capabilities with Media Cloud and Placements.io
This U.S. home improvement company (“The Company”) serves millions of customers a week. Its retail media network runs in-store and online advertising with a variety of companies to drive product sales, ranging from aisle displays to CCTV ads to search optimization on their website. Needing a robust...
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Life Sciences Innovating Pharma and Medtech with Salesforce Life Sciences Cloud
The pharmaceutical and medtech industries are tackling some of the toughest challenges in healthcare, from improving patient care to navigating complex regulations. Salesforce Life Sciences Cloud is stepping in as a powerful tool to help these industries work smarter, not harder. By combining AI,...
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Banking U.S. Community Bank Expands Marketing Capabilities with Marketing Cloud and Data Cloud
This U.S. Community Bank (“The Bank”) is a financial institution serving more than 100 communities. They are continually investing in digital tools and services to meet shifting customer expectations. Its network of more than 200 banking locations provides loans, deposits, treasury management,...
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Healthcare & Life Sciences Team Schedule Visibility for Tracking Medical Device Procedures
Learn how this medical device organization took a product need to Silverline and created new possibilities for all CalendarAnything users.
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Media & Entertainment Mphasis Silverline and Placements.io Partner to Automate Digital Media Workflows
As both traditional publications and retail media networks continue to evolve, media and entertainment organizations are struggling to maintain data across disconnected systems and ensure a seamless sales process. Sales reps are forced to swivel-chair between multiple apps to navigate the deal...
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Insurance 5 Pressures Facing Auto Insurance Companies (+ How to Deal with Them)
The cost of claims across insurance sectors have been dropping over the past few years, with automation and technology reducing the cost of claims as much as 30%. At the same time though, there’s a host of pressures on auto insurance companies to change their premium pricing model to stay...
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Salesforce Platform How Salesforce’s Informatica Acquisition Enhances AI and Data
Last month, Salesforce announced the acquisition of Informatica in an $8 billion deal. In the official statement, Marc Benioff, Chair and CEO of Salesforce, said: “This combination brings together Salesforce’s Einstein and Informatica’s CLAIRE AI engines to forge the ultimate AI-data platform,...
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Investment Banking 5 Trends Shaping the Future of Investment Banking Today
What made the difference between success and failure in the last year? 2020 changed everything. Finance was no different. Dealmaking in 2020 split into two parts: the first half cratered at $971bn, with a 6.6% year-on-year decline by value while deal count was down 15.5%. Contrast that with the...
