The Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
5 Ways to Make Your Advertising Business Bulletproof
Reading time: 4 minutes
Over the last ten years, we’ve seen the rise of a completely new way of thinking about advertising as a business. Gone are traditional channels like print and television. Today, it’s all about digital first. One of the key learnings for me as an executive over these last ten years? There’s no such thing as...
CalendarAnything
How CalendarAnything LWC Saves Teams More Time
Reading time: 5 minutes
With remote work blurring the line between home and the office, you have to be especially mindful of how you’re managing time for your team members. CalendarAnything is the #1 calendar app on Salesforce’s AppExchange because it saves time, helping companies better coordinate campaigns, optimize resources, and keep their projects on track, on time, and...
Financial Services
A Beginner’s Guide to Salesforce Digital Process Automation
Reading time: 5 minutes
As we all adjust to a digital-first, work-from-anywhere environment, how can we help teams better collaborate and stay connected? We’ve helped countless leaders get started with their Salesforce journey, and we know firsthand that it can be a lot! That’s why we’re here to help. Gaining a 360-degree view of customers or members is a...
Media & Entertainment
Why It’s Time to Reimagine Digital Ad Sales
Reading time: 4 minutes
When we talk about the selling motion changing, we used to call it simplified selling. You bought print, digital, or out of home in a simple way. But multiple technologies are required to support that “simple” model, making it completely siloed. It’s time to reimagine digital ad sales. For companies to be successful today, publishers...
Salesforce
The Top Salesforce Trends for 2022
Reading time: 5 minutes
If you’re one of the many companies around the world acclimating to a new digital-first, work-from-anywhere landscape, then you know firsthand the challenges of managing systems and facilitating collaboration outside of the traditional office environment. After the past two years, it is impossible to deny the power and adaptability of the Salesforce platform, which has...
Media & Entertainment
A Data-Driven Ads Strategy Starts with Knowing Your Data
Reading time: 3 minutes
Do you know your media data? If you’re anything like most digital ad companies today, you’re probably looking at multiple databases and platforms, each housing critical pieces of information: audience demographics here, website behavior there, social media performance in another place entirely. With data all over the place, no wonder the top challenge I hear...