The Silverline Blog
Industry insights, Salesforce news, and more
Media
Shift CRM, a Silverline Company, named official launch partner by Salesforce for Advertising Sales Management for Media Cloud
Reading time: 3 minutes
Salesforce Expands Media Cloud with Advertising Sales Management to Automate Ad Sales, Improve Campaign Performance, and Streamline Workflows Salesforce (NYSE: CRM), the global leader in CRM, today announced Advertising Sales Management for Media Cloud, a new industry-specific application for managing cross-channel advertising sales. Now, with Advertising Sales Management, cross-channel planning and execution, automated client reporting,...
Healthcare
Payer Provider Portals: What They Are and Why You Need One
Reading time: 4 minutes
As a payer, you know that your contractual relationships with different providers can be complicated. (Understatement of the year, right?) You’re dealing with different lines of business, government regulations, tangled provider relationships, and payment schedules that can be wildly different. What you need is a health insurance provider portal powered by Salesforce to bring it...
Life at Silverline
Using Salesforce to Energize and Connect Remote Employees
Reading time: 3 minutes
It was March 2021, pandemic restrictions were lifting, and everyone at Silverline was feeling lockdown fatigue. We needed to get out of our chairs, away from Zoom, and back out into the world. When our People team reached out for ideas, the entire organization came together to create a fun and exciting wellness challenge, using...
Financial Services
Kara Lawhorn Expands Role, Leads Financial Services Sales at Silverline
Reading time: 2 minutes
Silverline announced today that Kara Lawhorn, Managing Director, will take on an expanded role leading the Financial Services sales team. Kara re-joined Silverline in February 2021 and has been leading Financial Services sales in the Western United States. In this leadership position, Kara will be responsible for accelerating Financial Services sales growth globally as Silverline...
Silverline News
Silverline Acquires Award-Winning Salesforce Partner Shift CRM
Reading time: 3 minutes
Drives Silverline’s growth strategy and expansion into the media and entertainment industry Press Release New York—July 7, 2021—Silverline, a digital transformation consultancy headquartered in New York City, has acquired Shift CRM, a Toronto-based company specializing in building solutions on the Salesforce platform for Media and Entertainment organizations. Financial terms of the transaction were not disclosed. ...
Financial Services
Why Digital Marketing Can Be a Powerful Tool for Investment Banks
Reading time: 4 minutes
Many of the firms we work with saw 2020 as a year of reckoning for their marketing strategies. Disruption from COVID forced M&A and corporate access professionals to rethink their approach. What are the risks, and where are the major opportunities to holding events online and launching digital marketing strategies? Can information be securely shared...