The Silverline Blog
Industry insights, Salesforce news, and more
Silverline DIBS
Silverline Cares Connects People Who Care with Causes That Matter
Reading time: 5 minutes
Sharing is caring at Silverline, and we believe we’re better together when we share our time, talent, and resources to give back to our communities near and far. The purpose of our Silverline Cares philanthropic program is to support activities that enhance and serve the communities in which we live and work and the issues...
Financial Services
8 Steps to Build a Strong Carrier-Broker Relationship
Reading time: 5 minutes
As more and more organizations now consider keeping remote or hybrid workforces, they are facing a whole new set of workers’ compensation challenges. Insurers must now consider the safety of a company’s remote work locations in the insurance and underwriting process. They are looking at details such as if employers are accurately reporting the state...
Media & Entertainment
How to Improve Your Ad Sales Process
Reading time: 4 minutes
Do you know where your fax machine is? Probably stuck back in the ’90s with your CD player and VCR. While some industries still rely on faxes, the media industry is not one of them. They have moved on to automated, digital processes. Or have they? Some media companies have taken steps to modernize but...
Salesforce
Silverline Named a 2022 ‘Major Contender’ for Salesforce Industry Cloud Services by Everest Group
Reading time: < 1 minute
Silverline, a digital transformation consultancy and Salesforce partner headquartered in New York City, announced today that it has been named a Major Contender in the Everest Group PEAK Matrix® Assessment for Salesforce Industry Cloud Services 2022. The PEAK Matrix provides an objective, data-driven assessment of service and technology providers based on their overall capability and...
Marketing Cloud
Unpacking Marketing Cloud’s Financial Services Benefits: Data Management
Reading time: 3 minutes
The first part of our deep dive into Salesforce Marketing Cloud’s financial services value focused on personalization. Now let’s take a few steps back and take a look at data. For financial services marketers to achieve deeper personalized engagement and drive long-term value, they need data to optimize their messaging. But this customer data constantly...
Marketing Cloud
Unpacking Marketing Cloud’s Financial Services Benefits: Personalization
Reading time: 4 minutes
You’ve probably seen those ‘How It Started … How It’s Going’ memes posted on social media. Two pics are shown next to each other to imply the passage of time and what it took to get from Point A to Point B. If you were to do one of those memes for Salesforce Marketing Cloud,...