Three Steps to Prepare Your Data for AI Activation
The final part of our Tableau Next series outlines a crawl/walk/run action plan to build the data infrastructure needed for AI activation.
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Media & Entertainment How Media Companies Can Start Leveraging a Customer Data Platform
There used to be a time before the internet and mobile phones when people used an address book. It was a physical book organized alphabetically where you would write down names, addresses, and phone numbers. The address book was the go-to place to store your family and friends’ information, but as...
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Asset Management How Digital Process Automation is Driving Asset Management Success
The financial services industry has experienced some severe market volatility in the past few years, and this unpredictability and instability has severely disrupted all aspects of asset management, from private equity and venture capital to real estate and REITs. Asset management organizations...
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Insurance Insurance Industry Trends 2023: Talent Shortages and Climate Change
In the first part of our look at 2023 insurance trends, we covered how inflation and interest rates are impacting insurance. Now we turn to other trends we are seeing around talent shortages and climate change. We’ll also take a closer look at industry-specific issues, such as insurtech and...
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Media & Entertainment Ensuring Greater Visibility for The MBS Group’s Stage and Studio Scheduling
As the world’s largest studio advisory and production services company, The MBS Group services more than 500 sound stages across North America and Europe and supports more than 450 productions a year. The MBS Group provides studio management, studio design and development, and equipment inventories...
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Insurance Insurers, Are You Using Salesforce to See More ROI on Agents?
It takes a significant amount of time, effort, and resources to secure and onboard an agent before they sell anything. Many carriers have had experiences in which an agent sells one opportunity and then never sells another product. How does a company avoid this loss of ROI? And how can a carrier...
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Insurance Insurance Industry Trends 2023: The Impact of Inflation and Interest Rates
The insurance sector is not for the faint of heart. The massive insurance landscape is a fast-changing world of ebbs and flows, and the industry is continually influenced by trends that are beyond its control but that organizations need to overcome in order to succeed. Here we’ll dive into some of...
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Salesforce Platform Why Salesforce Data Stewardship is a Team Effort
“Our Salesforce has bad data, it’s unreliable.” That’s not something any leader wants to hear after a company invests into the platform, but it’s easy to get into a “this is just the way it is” mindset. Don’t let that happen. The data in Salesforce is a combination of many factors. In many orgs,...
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Healthcare & Life Sciences Top Benefits of Salesforce Marketing Cloud for Healthcare
Let’s face it, when you twist an ankle or take a tumble, the last thing on your mind is marketing. You’re focused on getting to the nearest emergency room stat, not on selecting an ER based on a hospital’s TV commercial. But there is huge potential for marketing in healthcare around non-emergency...
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Uncategorized How CalendarAnything Helps a Busy Studio Manage its Scheduling
CalendarAnything is a native Salesforce product with the ability to work with any Salesforce object. This means it functions with the whole range of Salesforce Clouds, including Government Cloud and Digital Experience, making CalendarAnything industry agnostic. Think about all the little details...
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Media & Entertainment How to Ensure a Seamless Migration to Salesforce Media Cloud
No one likes moving houses. It’s a hassle to pack and unpack and set up all your new services like internet and electricity. But as much as it’s a pain to make the move, the outcome of a better living situation is usually worth it. Moving houses is similar to moving between Clouds. You know...
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Life at Silverline Silverline World Tour Unites Employees in Cincinnati and New York City
The Silverline World Tour has become an instrumental way of bringing our global remote workforce together, gathering regional Silverliners in nearby major cities to meet in person and team up to serve their local communities. After the success of our first three Silverline World Tour stops in...
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Financial Services 5 Essential CRM Project Management Tips from a Salesforce Expert
Silverline’s Transcending CRM podcast explores how the Salesforce ecosystem has impacted the careers of fellow Trailblazers and the businesses that have leveraged dynamic growth from the platform. The podcast is hosted by me, Silverline’s Managing Director of Banking and Lending, and my colleague...
