The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 4 minutes
At any given time, a salesperson somewhere is probably talking about trying to grow their pipeline. Why? Because a sales pipeline represents the total dollar value of potential deals that could result in revenue for the business. This number, in turn, helps salespeople and sales managers understand whether or not they’re prepared to hit their...
Reading time: 4 minutes
There’s a lot of talk these days about customer 360, and focusing on all the aspects of customer care in healthcare and life sciences. This is such an important step forward in improving the industry — but what if there were more? What if instead of just the consumer, it was an entire 360 ecosystem,...
Reading time: 2 minutes
Not only was Silverliner Danielle Laffey named a 2020 Salesforce MVP, but she also received recognition as a member of the first class of Salesforce Marketing Champions (along with fellow Silverliner JP Owens). I got the chance to chat with her about the year ahead. Congratulations on being named a Salesforce Marketing Champion! How did...
Reading time: 3 minutes
Today is a special Giving Tuesday — occurring in addition to the annual Giving Tuesday that will still happen on December 1, 2020. This event is taking place in order to increase “grassroots generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.” At Silverline, we’re big on giving...
Reading time: 4 minutes
In early April, the Federal Reserve announced that it is working to establish a Main Street Lending Program (MSLP) to support lending to small and medium-sized businesses that were in sound financial condition before the onset of the COVID-19 pandemic. Similar to the Paycheck Protection Program (PPP), this new program aims to help small businesses...
Reading time: 2 minutes
Our very own Banking and Lending Practice Director, JP Owens, was recently named one of Salesforce’s new Marketing Champions. I chatted with JP about what the opportunity means to him. Congratulations on being named a Salesforce Marketing Champion! How did this come about? I believe I came across the program in late 2019 and submitted...