The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 3 minutes
Last week, as a part of our WFH series, Silverline hosted a webinar to discuss the top 2020 insurance industry trends industry and the impact that COVID-19 has had on those trends. Our panel for this discussion included the insights of Doug Stitzer, Global Director of Insurance at Salesforce, along with Silverline team members Fred...
Reading time: 2 minutes
A portable, kid-size town with real shops visited Pueblo, Colorado this Spring semester to deliver a hands-on lesson in financial education to local fifth graders. Through Young AmeriTowne On the Road, a program by Young Americans Center for Financial Education, students learned the basics of personal finance, economics, business, government, ethics, and philanthropy. Although this...
Reading time: 4 minutes
Picture this: You’re an accomplished, experienced and certified Salesforce Administrator. You know your team needs to be able to quickly and accurately generate quotes for orders within Salesforce. You’ve worked tirelessly to vet business requirements and selected Salesforce as your Configure Price Quote (CPQ) vendor of choice. You’ve done the Trailhead; you’ve implemented all standard...
Reading time: 4 minutes
It’s time to fix the Marketing vs. Sales dynamic once and for all. For the near 20 years that I have been involved in Life Sciences as a marketer, everyone in the industry has discussed, analyzed, and problem-solved the dynamics of marketing and sales roles in engaging Health Care Professionals (HCPs) and growing the business....
Reading time: 4 minutes
Building a 360 ecosystem of care is no small undertaking. Once you’ve improved on your past standards and expanded your network of consumers and peers, it’s important to ensure your newfound relationships start and stay strong. Elevated experiences through higher engagement Going to the doctor, staying at a hospital, undergoing surgery — none of these...
Reading time: < 1 minute
Face-to-face events have historically been one of the most important drivers of deal-making. But 2020 has seen more than 75% in-person conferences canceled or postponed due to disruption from COVID-19. In April, IR Magazine published a case study about Citi. In 2016, the Corporate Access team organized 4,000 virtual meetings. In 2017, that figure grew...