A Beginner’s Guide to Agentforce Contact Center
In the past, delivering a modern customer service experience meant stitching together multiple applications and tools: CRM, telephony, AI assistants, automation, knowledge, and...
Read moreThe Mphasis Silverline
Blog
-
Media & Entertainment Salesforce and Gaming: A Powerful Team-Up
U.S. consumer spending on video game products totalled $56.6 billion in 2022 with no signs of slowing down. The uptick can be attributed to AI and virtual reality gaming innovations, as well as media companies like Netflix...
-
Banking Why Your Company Needs a Marketing Cloud Preference Center
In yachting, there is something called a preference sheet. Each guest on luxury yachts lists their likes and dislikes on a sheet before their arrival so that the crew can attend to their every want and need. A financial...
-
Media & Entertainment Transforming a4’s Ad Sales Budgeting Process
A4, a division of Altice News & Advertising, provides audience-based, multiscreen advertising solutions to local, regional, and national businesses and advertising clients. a4’s coverage offers over 80 million...
-
Banking 6 Tips to Survive Slowing Loan Growth with Marketing Cloud
Look at how someone is caring for their house plants, and you’ll soon know if they’re a green thumb growing a blossoming lily or if that once leafy fern is in its dying days. Like a house plant, your banking and lending...
-
Media & Entertainment How Salesforce Streamlines Production Operations
M&M’s (WARNING: ABSOLUTELY NO BROWN ONES) That detail was part of the concert rider for Van Halen’s 1982 world tour. The request to remove all the brown M&Ms seems ridiculous and is just one more story about the...
-
Insurance Achieve an Improved Underwriting Process with Salesforce
Changes in the insurance industry have recently resulted in increased efforts to ensure new data points and pricing logic can be leveraged to maximize outcomes. This means that insurance underwriting processes need to catch up....
-
Insurance Top Insurance Highlights from the Salesforce Spring ’23 Release
The Salesforce Financial Services Cloud Spring ’23 release is coming out in a few weeks. We’re excited to see that many of the new capabilities offer solutions for the technology goals that insurance companies are looking to...
-
Banking 3 Ways Banks Can Use Salesforce Marketing Cloud to Grow Deposits
During the pandemic, banks were like the Oprah of loans. Instead of you get a car, it was you get a loan, you get a loan, you get a loan! Loans were going crazy because of the low rates. But now, post-pandemic, the economy has...
-
Media & Entertainment How Media Companies Can Start Leveraging a Customer Data Platform
There used to be a time before the internet and mobile phones when people used an address book. It was a physical book organized alphabetically where you would write down names, addresses, and phone numbers. The address book...
-
Asset Management How Digital Process Automation is Driving Asset Management Success
The financial services industry has experienced some severe market volatility in the past few years, and this unpredictability and instability has severely disrupted all aspects of asset management, from private equity and...
-
Insurance Insurance Industry Trends 2023: Talent Shortages and Climate Change
In the first part of our look at 2023 insurance trends, we covered how inflation and interest rates are impacting insurance. Now we turn to other trends we are seeing around talent shortages and climate change. We’ll also take...
-
Media & Entertainment Ensuring Greater Visibility for The MBS Group’s Stage and Studio Scheduling
As the world’s largest studio advisory and production services company, The MBS Group services more than 500 sound stages across North America and Europe and supports more than 450 productions a year. The MBS Group provides...
