5 Ways Companies are Innovating Retail Media Advertising
At NRF 2026: Retail’s Big Show, retail media advertising wasn’t just a side conversation, it was a headline topic. Experts made it clear that retail media networks (RMNs) are...
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Banking Unlocking the Potential of a Bank’s Digital Front Door
The key to a bank’s success may be rooted in its ability to deliver positive experiences to its customers. According to McKinsey, more than 70% of senior banking executives rank customer experience as a top priority over the...
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Life at Silverline Creating a More Sustainable Future with Silverline and Salesforce
With each passing year, Earth Day becomes a more and more important event. Started in 1970 to encourage environmental preservation and protection, Earth Day asks us to look at how we are impacting the natural world around us...
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Salesforce Platform Managed Services: What Happens After Go-Live
We’re continuing our coverage of common myths about managed services and providing you with all the info you need to take the next step to Salesforce success. Last time we learned that managed services is more than staff...
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Salesforce Platform Managed Services: Going Beyond Staff Augmentation
Still thinking about managed services after our last post? You’re in luck! We know your full-time job consumes enough of your day, let alone trying to stay up to date with all of the requests coming from users, or staying on...
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Salesforce Platform Using Asynchronous Apex Automations To Bypass CPU Time Limits
Apex is great for building out complex automations that would be difficult or impossible to do with declarative automations such as Flows or Process Builders. Among these are complex asynchronous automations including...
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Salesforce Platform Managed Services: What Is It and Why Do You Want It?
With adaptive technology and personalized solutions becoming the norm across all manner of businesses, it’s important to stay ahead of trends. As a platform, Salesforce is continually evolving — but your business only reaps the...
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Banking Forging the Right Path for Customers in Salesforce Journey Builder
When Gartner asked their clients about the most critical priority facing marketing leaders, the overwhelming answer was customer journey orchestration. Gartner defines the customer journey as “a tool that helps marketers...
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Insurance How to Improve the Claims Management Process
What does your claims process look like? Most insurance carriers typically have confusing multi-tiered processes that the average customer struggles to figure out and ignores the emotional journey the claimant is most likely...
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Media & Entertainment Salesforce and Gaming: A Powerful Team-Up
U.S. consumer spending on video game products totalled $56.6 billion in 2022 with no signs of slowing down. The uptick can be attributed to AI and virtual reality gaming innovations, as well as media companies like Netflix...
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Banking Why Your Company Needs a Marketing Cloud Preference Center
In yachting, there is something called a preference sheet. Each guest on luxury yachts lists their likes and dislikes on a sheet before their arrival so that the crew can attend to their every want and need. A financial...
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Media & Entertainment Transforming a4’s Ad Sales Budgeting Process
A4, a division of Altice News & Advertising, provides audience-based, multiscreen advertising solutions to local, regional, and national businesses and advertising clients. a4’s coverage offers over 80 million...
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Banking 6 Tips to Survive Slowing Loan Growth with Marketing Cloud
Look at how someone is caring for their house plants, and you’ll soon know if they’re a green thumb growing a blossoming lily or if that once leafy fern is in its dying days. Like a house plant, your banking and lending...
