How AIforce and Media Cloud Power Agentic Advertising
Our key Media & Entertainment takeaways from Dreamforce 2026, including new AI capabilities for Media Cloud.
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Media & Entertainment The Rise of Retail Media: How Stores Became the Next Big Thing in Advertising
Have you been to a Walmart lately? It is estimated that 90% of America shops at Walmart. There are approximately 150 million weekly visitors to Walmart stores and its digital properties. That’s just bananas! Literally. The retailer sells more than 75 million products, and bananas are...
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Salesforce Uncovering the Future of Salesforce DevOps Technology
If you think DevOps is only a concern for developers, you’re not seeing the full picture. Yes, DevOps tools and practices do help improve code quality and eliminate production bugs for developers, but they also help managers make more regular, reliable releases and give admins the ability to...
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Banking Simplifying Complicated Workstreams in Banking Mergers and Acquisitions
“Life is really simple, but we insist on making it complicated.” Leave it to philosopher Confucius to nail it with that sage advice. There really is no need to complicate matters more than is necessary. You probably see complications arise in life on a daily basis, especially at work, that could...
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Banking 3 Ways UI/UX Design Improves Banking Customer Journeys
Customers of banking and lending enterprises are increasingly choosing products and services based on the quality of the experiences they have with them. These experiences are becoming more and more complex and spanning channels, technologies, and departments. As this complexity is introduced, the...
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Banking How Salesforce FSC Supports Branch Management
You may remember going to your local bank as a child. Maybe you got a lollipop from the teller. Or you were there to stash away your birthday money. Or you opened your first bank account with your first job. Despite the fond memories you may have of your local bank, the banks of today […]
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Insurance How to Build a Better Contact Center with FSC and Salesforce Industries
Although customers are increasingly moving to digital channels, traditional contact center support will continue to remain an important service channel. At many contact centers, the ability to serve customers is negatively impacted by agent’s need to access multiple legacy applications — frequently...
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Banking How Lenders Can Prepare for the New CFPB Rule
The Consumer Financial Protection Bureau (CFPB) has proposed a new rule designed to help small businesses gain access to credit by increasing transparency in the lending marketplace. The rule has yet to be finalized, but it will have vast implications on the lending industry if and when it does....
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Media & Entertainment How Silverline Transformed Samba TV’s Sales Platform for Stronger Alignment
Founded in 2008, Samba TV is the global leader in first-party data for Connected TV (CTV) and omniscreen advertising and analytics. Samba TV’s software is integrated at the chipset level into 24 of the leading, global CTV brands, providing first-party insight into viewership data across broadcast,...
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Healthcare & Life Sciences How UI/UX Design Enhances Member Services Interactions
Click! Change of address completed. Click! New insurance card issued. Click! Member claim processed. Every second, multiple clicks are being made at member services centers as agents jump from screen to screen to quickly access and process member inquiries. Each one of those clicks may take a...
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Life at Silverline International Women’s Day 2022: How Silverliners #BreakTheBias
This year’s International Women’s Day (IWD) theme is #BreakTheBias. Whether deliberate or unconscious, bias can make it difficult for women to move ahead. I virtually ‘sat down’ with some of my colleagues from Canada, India, and the US to discuss how they combat bias in the workplace. For me,...
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Media & Entertainment The Top 6 Features of Salesforce for Ad Sales Management
You probably have a particular daily routine for consuming media. Perhaps you turn on a TV morning news program while you drink your coffee. You listen to a podcast while you’re working out. You run an errand, and your car is tuned to your favorite ’80s music satellite radio station. Your...
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Silverline News Silverline Named a 2022 ‘Leader’ for Salesforce Services in Insurance by Everest Group
Silverline, a digital transformation consultancy and Salesforce partner headquartered in New York City, announced today that it has been named a Leader in the Everest Group PEAK Matrix® for Salesforce Services in Insurance Service Provider 2022. The PEAK Matrix provides an objective, data-driven...
