How Media Networks are Redefining Travel Advertising
Learn what’s driving the growth of travel media networks and how Salesforce solutions set companies up for success.
Read moreThe Mphasis Silverline
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Insurance How to Build a Better Contact Center with FSC and Salesforce Industries
Although customers are increasingly moving to digital channels, traditional contact center support will continue to remain an important service channel. At many contact centers, the ability to serve customers is negatively impacted by agent’s need to access multiple legacy applications — frequently...
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Banking How Lenders Can Prepare for the New CFPB Rule
The Consumer Financial Protection Bureau (CFPB) has proposed a new rule designed to help small businesses gain access to credit by increasing transparency in the lending marketplace. The rule has yet to be finalized, but it will have vast implications on the lending industry if and when it does....
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Media & Entertainment How Silverline Transformed Samba TV’s Sales Platform for Stronger Alignment
Founded in 2008, Samba TV is the global leader in first-party data for Connected TV (CTV) and omniscreen advertising and analytics. Samba TV’s software is integrated at the chipset level into 24 of the leading, global CTV brands, providing first-party insight into viewership data across broadcast,...
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Healthcare & Life Sciences How UI/UX Design Enhances Member Services Interactions
Click! Change of address completed. Click! New insurance card issued. Click! Member claim processed. Every second, multiple clicks are being made at member services centers as agents jump from screen to screen to quickly access and process member inquiries. Each one of those clicks may take a...
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Life at Silverline International Women’s Day 2022: How Silverliners #BreakTheBias
This year’s International Women’s Day (IWD) theme is #BreakTheBias. Whether deliberate or unconscious, bias can make it difficult for women to move ahead. I virtually ‘sat down’ with some of my colleagues from Canada, India, and the US to discuss how they combat bias in the workplace. For me,...
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Media & Entertainment The Top 6 Features of Salesforce for Ad Sales Management
You probably have a particular daily routine for consuming media. Perhaps you turn on a TV morning news program while you drink your coffee. You listen to a podcast while you’re working out. You run an errand, and your car is tuned to your favorite ’80s music satellite radio station. Your...
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Silverline News Silverline Named a 2022 ‘Leader’ for Salesforce Services in Insurance by Everest Group
Silverline, a digital transformation consultancy and Salesforce partner headquartered in New York City, announced today that it has been named a Leader in the Everest Group PEAK Matrix® for Salesforce Services in Insurance Service Provider 2022. The PEAK Matrix provides an objective, data-driven...
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Financial Services 3 Key Skills Your Team Needs to Navigate the Future of Data
You’ve seen how data storytelling helps companies deepen customer relationships and started to establish a data storytelling foundation for your organization, but how do you build a team that can effectively execute your data strategy? To make this kind of data storytelling happen, financial...
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Salesforce Demystifying Your Salesforce Outlook Integration Options
There are an estimated 4 billion daily email users, sending and receiving more than 306 billion emails each day. Your sales team is probably contributing to those high email numbers. Email is still one of the most efficient and effective ways to communicate with prospects and clients. It also saves...
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Financial Services How Salesforce Turns Data into Compelling Customer Stories
In the first part of our Future of Data series, we looked at the ways organizations like Spotify and Robinhood are benefiting from data storytelling initiatives, deepening their relationships with customers while driving brand awareness and new client acquisition. How can your company get started...
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Media & Entertainment 4 Advertising Metrics Every Advertiser Should Focus On
The Sears Wish Book was the Amazon of its day. First published in 1933, the catalog featured everything from toys to jewelry to pianos. It was like one giant advertisement for Sears products. At its high point, Sears was printing 7 million copies each year. But the catalog was discontinued in...
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Healthcare & Life Sciences How Salesforce Improves 4 Key Member Services Interactions
Calling a health insurance company’s member services number can often get a bad rap. Push 1 for a new card. Push 2 for an explanation of benefits. Push 3 to speak with a representative. Push 4 if you want to lose your sanity. In an instant access world, people have become used to having anything...
