The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 4 minutes
Do you know where your fax machine is? Probably stuck back in the ’90s with your CD player and VCR. While some industries still rely on faxes, the media industry is not one of them. They have moved on to automated, digital processes. Or have they? Some media companies have taken steps to modernize but...
Reading time: < 1 minute
Silverline, a digital transformation consultancy and Salesforce partner headquartered in New York City, announced today that it has been named a Major Contender in the Everest Group PEAK Matrix® Assessment for Salesforce Industry Cloud Services 2022. The PEAK Matrix provides an objective, data-driven assessment of service and technology providers based on their overall capability and...
Reading time: 3 minutes
The first part of our deep dive into Salesforce Marketing Cloud’s financial services value focused on personalization. Now let’s take a few steps back and take a look at data. For financial services marketers to achieve deeper personalized engagement and drive long-term value, they need data to optimize their messaging. But this customer data constantly...
Reading time: 4 minutes
You’ve probably seen those ‘How It Started … How It’s Going’ memes posted on social media. Two pics are shown next to each other to imply the passage of time and what it took to get from Point A to Point B. If you were to do one of those memes for Salesforce Marketing Cloud,...
Reading time: 6 minutes
Salesforce’s Winter ’23 release notes offer high-level descriptions of new features and enhancements. We’ve combed through the hundreds of pages to share highlights that are especially relevant for insurance industry users so you can review and quickly start benefiting from the new functionality. You can watch a video demo below, or continue reading to see...
Reading time: 3 minutes
As a company with a predominantly remote workforce, we’re always exploring new ways to build stronger connections between our employees. One of our core values is that we “are better together,” which is why we launched the Silverline World Tour this fall, uniting Silverliners across the globe to learn more about each other, have fun,...