A Beginner’s Guide to Agentforce Contact Center
In the past, delivering a modern customer service experience meant stitching together multiple applications and tools: CRM, telephony, AI assistants, automation, knowledge, and...
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Media & Entertainment The Top 6 Features of Salesforce for Ad Sales Management
You probably have a particular daily routine for consuming media. Perhaps you turn on a TV morning news program while you drink your coffee. You listen to a podcast while you’re working out. You run an errand, and your...
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Silverline News Silverline Named a 2022 ‘Leader’ for Salesforce Services in Insurance by Everest Group
Silverline, a digital transformation consultancy and Salesforce partner headquartered in New York City, announced today that it has been named a Leader in the Everest Group PEAK Matrix® for Salesforce Services in Insurance...
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Financial Services 3 Key Skills Your Team Needs to Navigate the Future of Data
You’ve seen how data storytelling helps companies deepen customer relationships and started to establish a data storytelling foundation for your organization, but how do you build a team that can effectively execute your data...
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Salesforce Demystifying Your Salesforce Outlook Integration Options
There are an estimated 4 billion daily email users, sending and receiving more than 306 billion emails each day. Your sales team is probably contributing to those high email numbers. Email is still one of the most efficient and...
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Financial Services How Salesforce Turns Data into Compelling Customer Stories
In the first part of our Future of Data series, we looked at the ways organizations like Spotify and Robinhood are benefiting from data storytelling initiatives, deepening their relationships with customers while driving brand...
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Media & Entertainment 4 Advertising Metrics Every Advertiser Should Focus On
The Sears Wish Book was the Amazon of its day. First published in 1933, the catalog featured everything from toys to jewelry to pianos. It was like one giant advertisement for Sears products. At its high point, Sears was...
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Healthcare & Life Sciences How Salesforce Improves 4 Key Member Services Interactions
Calling a health insurance company’s member services number can often get a bad rap. Push 1 for a new card. Push 2 for an explanation of benefits. Push 3 to speak with a representative. Push 4 if you want to lose your sanity....
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Financial Services Why Data Storytelling is Shaping the Future of Financial Services
The way financial services firms have traditionally targeted and sold to their customers looks… pretty similar to today. After decades of email introductions, we have so much more technology available to help us target better,...
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Life at Silverline How the Silverline Olympics Brought International Teams Together
The Olympics is all about bringing the international community together and working as a team to achieve success, making it the perfect inspiration for Silverline’s end-of-the-year team-building event with employees across the...
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Media & Entertainment 3 Ways to Simplify the Complexity of Cross-Channel Ad Sales
The modern-day advertising experience is enormously fragmented for both media companies and advertisers. Media companies engage consumers across channels like streaming services, TV, radio, out-of-home, digital, mobile, social...
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Life at Silverline 4 Ways to Effectively Work with Offshore Teams
One of the main features of Salesforce is its ability to break down silos and bring teams and information together towards a greater goal. This mentality of coming together as one is exactly what Silverliners around the world...
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Media & Entertainment Silverline Announces Mediaocean Integration for Salesforce Media Cloud
Silverline, a digital transformation consultancy and Salesforce partner headquartered in New York City, announced today its new Mediaocean integration for Salesforce Media Cloud. Mediaocean’s certified integration for...
