The Silverline Blog
Industry insights, Salesforce news, and more
Industry insights, Salesforce news, and more
Reading time: 5 minutes
The U.S. healthcare industry spends almost $4 trillion a year, and administrative spending is nearly one-quarter of that total cost. Combine that with a crisis-level labor shortage and you end up with an economic landscape that has organizations desperate to cut costs and do more with less — all without compromising the patient experience. Thankfully,...
Reading time: 4 minutes
When it comes to digital maturity, 67% of insurance companies are still stuck at the traditional level according to Forrester’s Future Fit Survey. They aren’t taking advantage of technology to connect their siloed systems and automate their manual processes, making it difficult to meet customer demands and stay competitive in the marketplace. In our recent...
Reading time: 4 minutes
Fraud continues to plague financial institutions. According to the Alloy State of Fraud Benchmark Report, a massive 91% of financial institutions across all sizes and segments reported increased fraud rates. Almost three-quarters of financial institutions lost over $500K to fraud in the past year. And while 67% of financial institutions have over half their workforce...
Reading time: 2 minutes
An issue that we commonly hear is that ad sales organizations often struggle with early-stage sales pipeline recognition and reporting. The creation of a media plan can be a time-consuming process involving multiple teams, and is often put off until the end of a deal cycle. This leads to an underreported or inaccurate sales pipeline...
Reading time: 3 minutes
This week, Salesforce announced Marketing Cloud Growth, a new edition of Marketing Cloud aimed at small and medium B2B companies to drive growth efficiently with CRM, AI, and data. It is the first iteration of Marketing Cloud built on the Einstein 1 platform, enabling marketers to reach customers faster with trusted data and AI. “Marketers...
Reading time: 4 minutes
Implementing patient experience use cases with Marketing Cloud Personalization requires careful planning, data integration, and consideration of privacy and security. In addition, we recommend a collaborative approach involving marketing, IT, and clinical teams. These teams should work together to define use cases that align with patient-centric objectives and healthcare goals. Let’s look at a few...