The Silverline Blog
Industry insights, Salesforce news, and more
Healthcare
Tony McCune Joins Silverline as Senior Director, HLS Go-To-Market
Reading time: 2 minutes
We’re thrilled to announce that Tony McCune has joined our Healthcare and Life Sciences practice as Senior Director, Go-To-Market. In this role, Tony will lead our go-to-market strategy and POV while partnering with the sales and delivery teams to help companies in the HLS industry identify and realize new ways to leverage technology solutions that...
Marketing Cloud
Data Strategy in a Post-Cookies World: An Unexpected Turn
Reading time: 2 minutes
In 2021, we wrote about Google’s plans to phase out third-party cookies by 2022. However, the landscape has dramatically shifted since then. In a surprising turn of events, Google announced this week that it no longer plans to eliminate third-party tracking cookies from its Chrome web browser. Instead, they’re introducing a new approach that puts...
Silverline News
Rachel Brean Expands Role, Leads Sales at Mphasis Silverline
Reading time: < 1 minute
Mphasis Silverline announced today that Rachel Brean will take on an expanded role as Managing Director, Head of Sales. She will be responsible for driving sales growth on a global scale, showcasing how our industry-leading solutions on the Salesforce platform can help clients achieve their business goals. “Rachel brings a rich combination of client-facing business...
CalendarAnything
How to Use CalendarAnything Salesforce Mobile Calendars
Reading time: 2 minutes
CalendarAnything users can work with their Salesforce-integrated calendars right from their mobile phones using the Salesforce mobile app. Salesforce mobile users with CalendarAnything can even access their calendars offline. The offline feature enables you to view calendars and records that were loaded during your last session, even after you have lost your internet connection. This...
Salesforce Platform
Silverline India Transforms Enabling Leadership’s Processes and Systems
Reading time: 3 minutes
Enabling Leadership (EL) is a Global Non-Profit Organization that runs programs using music, football, and Lego to enable children to have experiences and opportunities to learn leadership and life skills first hand. EL relied on a very basic system of tracking donor leads (individual and corporate) and recording donor data and donations using spreadsheets and...
Banking
Understanding Salesforce Data Cleansing and Governance
Reading time: 4 minutes
In today’s rapidly evolving financial landscape, data is the lifeblood that fuels decision-making, drives innovation, and fosters customer trust. Financial institutions, ranging from banks and credit unions to insurance companies and investment firms, are entrusted with vast amounts of sensitive data, including customer information, transactional data, and market insights. Organizations rely on platforms like Salesforce...