The Silverline BlogExpert Salesforce tips & tricks, articles and musings. Sprinkled with fun.

10 Key Series: Governance Within Digital Transformation

Advisory

In my twenty-five years as a customer engagement strategist, program governance has always been a significant component of every project I’ve managed. My focus and interest in governance lie in its utility as an organizational capability to ensure the success of both company initiatives and the business as a whole. To us at Silverline, governance-based digital transformation means that proper program governance is established with representation across all levels of an organization. Communication channels need…
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Silverline Appoints Lisa Dallenbach as Company’s First-Ever Chief People Officer

Events

Silverline appoints Lisa Dallenbach as company’s first Chief People Officer. Lisa will be overseeing Employee Experience, Human Resources, and Recruiting, and will report directly to Gireesh Sonnad, CEO, at headquarters in New York City.

A Day in the Life: Chloe Frank

A Day in the Life

Job Title: Associate Business Analyst Start Date:  July 16th, 2018 Fun Fact: I danced in a Mardi Gras Krewe in New Orleans for 3 years! What is your position at Silverline and what do you do? I’m a Business Analyst in a supporting role for the Delivery Team to help strategize and implement Salesforce for our clients. What does your average day look like? I have to get cold brew ASAP! As part of the…
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The Importance of Being … Focused

Client Services

In 1895, Oscar Wilde’s play The Importance of Being Earnest, A Trivial Comedy for Serious People was first performed in London. The play is a satire that turned the traditional values of late Victorian London on their head. It was released at a time of changing social norms and customs and became his most famous play. What does a 125-year-old play about Victorian London have to do with … Salesforce? We tend to believe that…
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10 Keys Series: Adoption-Driven Digital Transformation

Advisory

What Is Adoption-Driven Digital Transformation? Adoption-driven digital transformation is defined as holding users and managers accountable for proper platform utilization. Adoption measurement and improvement should be included in program governance to ensure new processes and technology are improving performance and should be led with the project’s Vision statement, which we discussed in a previous 10 Keys article. Once we’ve deployed the solution and people are using the platform, the goal is to ensure the true…
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Dreamforce Marketing Keynote: The Age of the Intelligent Marketer

Events

Marketing and marketing automation with Salesforce has undergone significant changes this fiscal year. Ryan Strynatka, SVP and GM for Social Products for Marketing Cloud, hosted a panel of experts in the marketing space at this year’s Dreamforce for Marketing Keynote entitled ‘The Age of the Intelligent Marketer’ which recapped that journey and showcased where Salesforce is headed for Winter and Spring 2019.

A Day In The Life: Kevin Hoxie

A Day in the Life

Job Title: Receptionist Start Date: September 2017 Fun Fact: I’m Ambidextrous! What is your position at Silverline and what do you do? Receptionist, I do a lot of operations, facilities management, ordering food for the office, catering, new hire swag, helping with onboarding, and assisting with events. What does your average day look like? The best thing about my job is that there’s not an “average” day. I could be working on catering all day…
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Pardot Joins the Experience

Salesforce Platform

Winter is Coming. With the Winter release, the outcast Pardot is finally allowed to join the Lightning Family. This, among other things, makes for a very exciting Winter ‘19 release full of fun Pardot enhancements. Firstly, Pardot is coming to Lightning experience, which means your marketing team no longer has to leave Salesforce to manage content, lists, or anything else in Pardot. Goodbye single tab app and hello Lightning Experience. One login to access all…
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It’s Not Just the Right Thing to Do, It’s the Smart Thing to Do

Silverline Cares

Earlier this year, Salesforce announced that they took action on paying equally for equal work. Equality is one of their core values and an important part of their culture. So of course, one of the big themes around Dreamforce 2018 was equality. There was even an entire day devoted to Equality & Culture within the workspace. The Equality Summit was filled with equality Trailblazer gatherings, sessions led by top CEOs, and ended with the Equality…
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10 Keys to Successful Digital Transformation: Human Centered

Advisory

In any digital transformation, there are three key elements present: the people, the business, and the technology. Companies in every industry are searching for ways to leverage the newest technologies and transform their businesses. However, far too often we see companies that let digital and technology get in the way of what matters most:  the people. Not enough emphasis is put on optimizing the experience, processes, and technology for the people that will be using…
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