-
Media & Entertainment How to Improve Your Ad Sales Process
Do you know where your fax machine is? Probably stuck back in the ’90s with your CD player and VCR. While some industries still rely on faxes, the media industry is not one of them. They have moved on to automated, digital...
-
Media & Entertainment Data and Media: How to Excel in the Modern Age
Let’s say you’re tired of shoveling all that snow, and it’s time to buy a snow blower. You hop online and start visiting a few home improvement store websites, read reviews on a home magazine’s site, and compare prices across a...
-
Media & Entertainment Why Ad Sales Strategy is Undergoing a Massive Transformation
Let’s talk about the so-called TikTok Feta Effect. If you’re part of Gen Z or a millennial, you probably already know the phenomenon we’re referring to. For all of you that were born before 1981, let us...
-
Media & Entertainment Media at Dreamforce: Salesforce CDP, Genie, and Slack for Ad Sales
The Silverline Media team conquered another Dreamforce this year, returning to the event in person after two years of virtual engagement. The days were full of informative sessions and enlightening client conversations, and the...
-
Media & Entertainment Empower Your Clients with a Media Self-Service Portal
The origins of the term “white-glove service” can be traced back to the mid-20th century and comes from the uniform traditionally worn by English butlers and footmen (think Downton Abbey). White-glove service refers...
-
Media & Entertainment Combine the Power of Salesforce and Slack for Media Success
We’re using a new slang term around the Silverline offices – Slacktivation. This combo of Slack and activation refers to our work as an official Slack-first Customer 360 launch partner for media. The goal of Slacktivation is...
-
Media & Entertainment Don’t Miss These Dreamforce 2022 Media & Entertainment Sessions
The media and entertainment industry is constantly evolving and transforming. The changing environment poses opportunities and challenges from all sides, from the rise of retail media to the decline of traditional print. ...
-
Media & Entertainment How to Get Started with Salesforce Marketing Cloud Personalization
Maybe you’re known among your friends as the one who loves Flamin’ Hot Cheetos or the one who is constantly on TikTok – or perhaps it’s only posting on TikTok about Cheetos! Whatever your friends identify with you, that thing...
-
Media & Entertainment Recognizing and Correcting Gender Bias in the Media Industry
Back in March, we celebrated this year’s International Women’s Day with a theme of #BreakTheBias. As a leader in the Silverline Media & Entertainment division, I think it’s important to keep crucial conversations like this...
-
Salesforce Platform Slack Enterprise Grid Transforms Silverline’s Communication and Collaboration
Here’s some irony for you: the story you are about to read was fully developed and created within Silverline’s Slack workspace. Our #slack_blog channel is where we collaborated on all the details of this article....
-
Media & Entertainment Getting Started with Advertising Agency Automation
Ad Age holds its annual Small Agency Awards to honor small, independent agencies with teams of 1 to 150 people that are not part of the behemoth holding agencies like WPP or Interpublic Group. In the past couple of years, Ad...
-
Media & Entertainment Salesforce Media Cloud vs. Sales Cloud: What’s The Difference?
Salesforce’s vast number of choices across its product lines can feel overwhelming. It is helpful that Salesforce has products that range from general to customized across various industries and needs. Still, companies...
Back to The Mphasis Silverline Blog