Silverline is excited to announce the launch of the new Silverline Media Ad Sales Solution Powered by Salesforce Media Cloud.
For the past 10 years, Shift (now Silverline) has been a Salesforce Consulting Partner with an expert focus on media and entertainment. Our team of Scrum-certified media experts bring expertise and insights to the unique challenges facing broadcast, publishing, agencies, gaming and more. For us, the goal is to inspire our clients with the best of Salesforce’s capabilities and springboard their digital transformation.
The Silverline Media Ad Sales Solution Powered by Salesforce Media Cloud will better position media and entertainment companies for success by accelerating their time to value with centralized ad sales, campaign execution, and reporting designed specifically for broadcast, print, digital, and more.
When the pandemic swept the globe this year, we saw consumer behaviour change rapidly in a short amount of time, and we saw the industry evolve faster than we had ever seen before. Social distancing measures meant that audiences began consuming media in different ways. Brand perceptions were also greatly impacted, and we saw consumers listening to what brands had to say not only about COVID-19 but also across several civil rights issues. Spending more time with screens meant more video content consumed, including a rise in TV ratings for the first time in 10 years. And, of course, even the most hesitant of shoppers flocked to eCommerce to get their shopping fix.
The disappearance of physical professional sports earlier this year had analysts talking about an almost $12 billion loss. We saw in its place the impressive rise of esports with tournaments like the League of Legends Championship being watched by more people than the Super Bowl and NBA Finals. Video game sales in March 2020 alone approached $1.6 billion as the world went indoors to escape the chaotic reality of the pandemic, with many more tuning into Twitch’s game streaming platform.
2020 has pushed an incredible amount of digital transformation in a short amount of time, highlighting the need for greater convergence and connectedness in the media industry. There is no better time to take advantage of the Silverline Media Ad Sales Solution Powered by Salesforce Media Cloud.
Built on Salesforce Media Cloud’s media-rich data model foundation, our pre-built configurable package accelerates your time to value with centralized ad sales, campaign execution, and reporting designed specifically for broadcast, publishing, agencies, gaming and more.
Get started today to see how the Silvelrine Media Solution can transform your media business with Salesforce Media Cloud.