Skip To Content
Back to Blog

Silverline Launches Media and Entertainment Practice

By 10.12.21
Reading time: 2 minutes

Silverline today announced the creation of a new media and entertainment practice under the leadership of industry veteran Jonathon Millman, Managing Director, as it completes the acquisition of Shift CRM.

Although the practice officially launched this month, Jonathon has been leading Shift CRM (now Silverline)’s talented team of consultants, analysts, and developers in building media solutions for some of the world’s most recognized brands. Before starting Shift CRM, Jonathon spent more than 10 years working with various media companies including Alliance Atlantis, Vertical Scope, and DECODE Entertainment.

“We now have a highly experienced team of professionals to provide innovative solutions for our clients in the media and entertainment space. We look forward to helping them engage audiences with personalized media experiences and build tailored interactions at every stage of the customer journey,” said Gireesh Sonnad, Silverline Co-Founder and CEO. “Our client success philosophy is clear: advise and deliver based on deep industry experience and expertise. We will continue to cultivate our client relationships in the healthcare and financial services industries, and I am excited to work closely with Jonathon as he drives similar transformation and innovation for our clients in media and entertainment.”

“I am excited to launch our new media and entertainment practice and complete the acquisition,” said Jonathon Millman, Managing Director, Media and Entertainment at Silverline. “Our team has the real-world experience and knowledge of Salesforce to deliver solutions to drive real change for our clients. I’m personally passionate about continuing to help businesses achieve complete digital transformation, streamline operations, reduce inefficiencies, and drive additional revenue.”

As a Salesforce consulting partner with more than 10 years of experience implementing, configuring, and re-envisioning the world’s #1 sales and service platform, we focus on media and agencies and obsess about our customer success. We also offer a range of solutions from Strategic Advisory, Implementations, and Managed Services designed to provide the right partnership our customers need. See how we can help your media business.

Salesforce and others are trademarks of, Inc.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.