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Salesforce Platform How Tableau Next Enhances Salesforce AI Analytics
Most Salesforce organizations treat AI as something to switch on. The ones that succeed treat it as something to architect. Salesforce’s next-level AI analytics solution, Tableau Next, is built on its core platform and it works best when the data beneath it is ready. Our Tableau Next blog...
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Agentforce A Beginner’s Guide to Agentforce Contact Center
In the past, delivering a modern customer service experience meant stitching together multiple applications and tools: CRM, telephony, AI assistants, automation, knowledge, and analytics. It worked but required a lot of integration across systems. With Salesforce’s newly announced Agentforce...
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Healthcare & Life Sciences 2026 Salesforce Trends Enhancing Engagement in Healthcare
2025 was a rollercoaster year for the healthcare & life sciences industry, and major shifts in the regulatory environment will have a direct impact on healthcare delivery for both providers and payers in 2026. This is in addition to an ongoing labor shortage, an aging population with increased...
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Media & Entertainment 2026 Salesforce Trends Shaping the Future of Media Advertising
We live in a world of unlimited content. Audiences want access to everything at any point in time, and while content may be unlimited, attention is not. Every publisher, newspaper, streaming service, video game company, and broadcaster is competing for the same few minutes of a consumer’s...
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Financial Services 2026 Salesforce Trends Driving Growth in Financial Services
The launch of Agentforce in 2024 ushered in a new era of AI-powered Salesforce solutions. 2025 was a pivotal year where financial services organizations started to discover the growth opportunities that emerge from implementing AI agents. It was also a year that taught Salesforce a lot about what...
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Financial Services How Agentforce for Insurance Streamlines 4 Key Processes
The rapid growth of AI technology across financial services has resulted in significant opportunity for insurance organizations, who are facing increased customer expectations of rapid service alongside an imminent talent shortage, with 50% of the current workforce approaching retirement within the...
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Financial Services Agentforce for Financial Services Accelerates Banking and Wealth Management
Beyond AI, it is an exciting time to work with U.S. financial institutions, including banks and wealth managers, of all sizes. In addition to the $84 trillion “Great Wealth Transfer” from Baby Boomers to subsequent generations, more Americans are invested in the US equity markets than at any other...
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Media & Entertainment How Data Cloud Clean Rooms Enable Ad Sales and Media Planning
Now that Dreamforce 2025 has come and gone, it’s time for us to take a step back and dig into all the latest announcements. One of the biggest announcements in the media ecosystem would be the introduction of Data Cloud Clean Rooms. This has been something our clients have been looking forward to...
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Media & Entertainment 5 Agentforce Use Cases to Accelerate the Ad Sales Cycle
2025 is shaping up to be a year of immense change across industries, and media organizations need to adapt to stay ahead in a rapidly changing advertising landscape. When we look at traditional large media entities, there is a lot of potential for growth, but there’s also an element of...
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Silverline News Manish Sheth Joins Mphasis Silverline as GTM Leader for AI, Agentforce, & Data Cloud
Mphasis Silverline is excited to welcome Manish Sheth as the Global GTM Lead for AI, Agentforce, & Data Cloud. Manish joins us with over 30 years of experience in leading CRM-Salesforce and ERP-SAP transformations across a broad range of industries in both the public and private sectors. He has...
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Data Cloud Leverage Unstructured Data in Salesforce Data Cloud to Power AI Processes
In the AI-driven era of customer engagement, data isn’t just fuel — it’s the engine. But AI models are only as powerful as their data. The rise of generative AI, machine learning, and predictive analytics has increased demand for high-quality, real-time data, both structured and unstructured. As AI...
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Insurance How Agentforce is Optimizing AI for Insurance Agents
Insurance carriers have been some of the quintessential pioneers of AI, from advanced mathematics modeling in the days of paper policies to machine learning and, in more recent years, artificial intelligence supporting actuarial sciences and fraud detection. Recognizing the potential to analyze...
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