The Silverline Blog
Industry insights, Salesforce news, and more
Media & Entertainment
Marketing Automation Sets the Stage for Data Normalization
Reading time: 3 minutes
One of the most exciting components of my career is when marketing automation projects become the catalyst for data normalization. For many organizations, various applications, databases, and other software solutions operate within their own silos. There may be some 1:1 connections in place, data lakes, or all too often, manually updated CSV’s being emailed and...
Media & Entertainment
6 Reasons Now is the Right Time to (re)Start Your Digital Transformation
Reading time: 4 minutes
COVID-19 has surely had an impact on your media business and the reality is that the entire business world has evolved – and quickly. Your organization may have lost some opportunities in your sales pipeline due to tightening budgets or you have been forced to furlough some talented employees, so starting a new project may...