The Silverline Blog
Industry insights, Salesforce news, and more
Reading time: 4 minutes
The world of auto insurance is changing fast, with customer expectations shifting rapidly toward auto policies that leverage usage-based pricing models, something traditional insurance IT systems can’t typically support. Even before COVID-19 changed driving habits, consumers already started to demand behavior-driven pricing. In April 2020, Americans drove 64% fewer miles, and KPMG predicts as much...
Reading time: 3 minutes
Marketing and marketing automation with Salesforce has undergone significant changes this fiscal year. Ryan Strynatka, SVP and GM for Social Products for Marketing Cloud, hosted a panel of experts in the marketing space at this year’s Dreamforce for Marketing Keynote entitled ‘The Age of the Intelligent Marketer’ which recapped that journey and showcased where Salesforce is headed for Winter and Spring 2019.